They gave me a hillbilly name when I was little kid.
That's where Willy Bob came from, so.
So, Willy Bob stands for what? Willy Bob...
What's your full name?
Willy Bob is short for Willy Joe Jim Bob Black Jed Slee.
No. Say that again. Yeah.
Willy Joe Jim Bob Black Jed Slee.
Willy Bob Bat Black. Will Bob Black.
Fuck. Say it again. Say it again.
Say it fast. Willy Joe Jim Bob Black Jed Slee.
Willy Joe Jim Bob Black Jed Slee.
You got it. That was it. Up top.
Boom! Whoo! All right.
My name is Meg Gill, and I love beer.
Oh, that's a great beer. Yeah.
Oh. Wow.
So I'm heading on an epic beer adventure...
Woo! ...to find out how beer is bringing people together...
Beer itself, if it's good, people are going to come.
...to meet amazing homebrewers and to give one of them a chance
to brew their beer at my brewery, Golden Road.
You're the winners of "Beerland."
This is "Beerland."
♪♪
Until 4 years ago, homebrewing was illegal in Alabama.
I have come here to see how the recent change in beer laws
has influenced a whole new generation of brewers
to push things forward and to select one homebrewer
to represent the state
in our competition's finale back in L.A.
My first stop is Band of Brothers Brewing Company
in Tuscaloosa
to meet founders Jeremy and Jeremiah
and find out what's going on in the Alabama brew scene.
Hey, how is it going? Nice to meet you.
Thanks for having me.
Oh, no problem at all. Thanks for coming. Cheers.
Cheers. What am I about to drink here?
Uh, it's a Belgian blonde, 8 percent.
Oh, 8 percent? Eight percent.
In the heat. Mm, that's good beer.
So what are we doing out here, guys?
This is Band of Brothers Brewing Company.
We got a little food on the grill here.
Craft beer in Alabama hasn't been around for long, right?
Probably 7 years, but we have a lot of people that are doing
a lot of extraordinary things
that are actually breaking the mold as far as craft beer
or designing beers, trying to push the envelope.
And, you know, this is Alabama,
and we have a sense of pride about ourselves,
and I think that just permeates even through craft beer.
What kind of flavor should I be on the hunt for?
What are people doing around here?
I don't know if we can just, like,
nail it down to one category.
I mean, people are starting to actually expand out
and do ales and IPAs... More traditional.
...but, yeah, Belgians and dubbels and triples and, yeah.
They diverse styles pretty quickly here? Yeah.
Beer itself, if it's good, people are going to come.
♪♪
Mmm. Yummy.
Bring a tear to a glass eye, man.
Mm-hmm.
Yeah, so how do you guys know each other?
Band of Brothers is a sister brewery of ours.
Like, I have a tiny little brewery here in town called
Druid City Brewing.
I'm really proud of where they've come and their beers.
So I'm here to find some great Alabama homebrewers.
I've been really impressed with my friend, Willy Bob.
Willy Bob, you're brewing beer, huh?
Brewing beer. At home?
We're brewing beer on the lake this weekend
if you want to come out too.
Probably a little shenaniganry.
I'm pretty sure shenaniganry will happen.
And -- and -- and... Oh.
That sounds like a lot of fun.
♪♪
We've been driving for a while in the backroads of Alabama,
going to a lake house to see Willy Bob
and try some of his homebrews,
and hear there's some water, some music
and some beer coming right up.
♪♪
♪♪
♪♪
[ Crowd cheering ]
Welcome to the party. Good to see you.
Good to see you. Thanks for having me.
Woo! Yeah, yeah.
So this is the Tuscaloosa beer scene...
That's right. That comes and hangs out here.
These are -- These are all the guys that do beer in Tuscaloosa,
and, you know, it's like a family.
This is -- This is my family, you know.
These -- These are the... Yeah.
Well, speaking of family, what's your history?
So... I mean, you're from around
here, I assume. Yeah, I'm -- I'm from here.
My family is kind of like "out in the woods" type people.
They're hillbillies in the truest sense.
Don't come into town much.
I mean, yeah, what does hillbilly mean in...
Well... ...nowadays terms?
Hillbilly nowadays term... They have college degrees.
They're educated people.
That's not what you think of when you think
of Alabama hillbilly...
Right. You know?
Well, hillbilly doesn't exactly mean dumb.
Yeah. Those guys
live off the land and live by theirself.
If you come around and you smile right, they'll invite you in,
cook you the best meal you've ever had.
What's the right kind of smile?
Well, smile with a gun preferably,
especially around here.
So Alabama is pretty new to the craft beer laws.
Yeah. 2008 on, it's...
I mean, it's only been about 6, 7 years, and it has just boomed.
Yeah. One of the fastest-growing businesses.
Did it change the town? It definitely changed the town.
Yeah, we're coming out here tomorrow
if you want to come try out some beer here.
What kind of beer?
Well, we have a Peach Hefeweizen lined up, 5.5 percent ABV,
delicious, peachy aroma, peachy flavor.
It is what they call a crushable boat beer.
Awesome. Woo!
Yee-haw! Yee-haw!
Sounds like it gettin' pretty Alabama wild over here.
[ Whooping, cheering ]
♪♪
Here comes the big boy.
Woo! Yeah!
This is some fun shit.
-Woo! -Yeah!
-Woo!
♪♪
♪ Hey, hey, hey ♪
I'm headed back to the lake to try Willy Bob's Peachy Hef,
and I love fruit beers,
especially in the summertime, so excited to try them.
♪♪
Hillbilly is a culture.
It's a different way of life.
I might be a hillbilly, but I think I'm more of, like,
a renaissance hillbilly.
I've read all the works of Shakespeare before 10th grade,
and I can solve the Rubik's cube
without looking up the YouTube videos.
I'm from a long line of bootleggers, moonshiners,
people who made alcohol when it was illegal.
We were all just scientists,
mad scientists in our garage making beer.
The beer seems to be like a catalyst.
Once the beer started showing up in Alabama,
it made a new culture.
Like, the whole new frontier of it that...
It was already there,
but now we can talk about it because it's legal.
Hey, Willy Bob.
Hey. Want a bite?
Oh, it looks yummy.
Late start, late finish last night?
Uh, late enough to write a song we'll never remember again.
[ Laughs ] Well, a lot of fun. What are you brewing here?
We are making the base for the Peach Hefeweizen.
Is this a Bavarian Hef?
It is, so the malt base for it has got more Munich
than most Hefeweizens do to make it a little dryer
because we're adding in so much sweet later on in secondary.
It's tasty by itself, but once you add them peaches,
it's, like, lake drinkable.
It tastes way better on a boat.
We got to go Alabama surfing.
All right.
We got lifeguards on duty.
Yeah, right. Swim at your own risk.
And the beer comes after, right?
The beer is earned.
It's not given.
All right.
What's up, guys?
Hey. Howdy.
Hey.
Are we Alabama surfing, or what?
Well, who's going to go first?
Willy Bob is going to show me how it's done.
♪ Fat guy in a little coat ♪
Are we ready now?
I got it, Chad. Yeah.
Oh, shit.
I thought you were the next Alabama surf Olympian, man.
All right, Willy Bob.
There you go.
Now you can get up.
Easy does it. Oh.
One more try, Willy Bob.
I look like a fucking jackass on television.
I think Willy Bob talked a big game,
but I might have to get out there
and show him how to Alabama surf.
There you go.
Yeah! Yeah!
Woo! Hey! Hey! Good job!
Yeah!
Think she's probably about...
Yeah!
There we go.
Woo!
Woo! Yeah!
Woo! Yeah!
Woo!
Surfing wear you out? Oh, yeah.
I'm ready for this for sure.
Time for refreshments.
So it looks like a true cloudy Bavarian Hef.
Not much filter to this.
Wow. That is a ton of peach.
Smells like Alabama. Cheers, Willy Bob.
All right.
Oh, man.
It's awesome, man. Summertime Hef.
The peach is... The peach is killer on that.
We want peach flavor. We want peach smell.
So...
Whew, and then the Hef comes later.
The peach comes first.
I think the mouth feels good.
The flavor is awesome.
I got a ton of peach up front,
and then I start to get the bread,
the banana of the Hef.
That doesn't look like a good face,
Willy Bob, for how good the beer tastes.
It's my science face.
It's not always pretty.
Cheers, man. Way to go. Cheers.
Okay.
Willy Bob's beer was delicious,
and it's crazy to think that up until a few years ago,
he could've been arrested for brewing it.
♪♪
Before 2013, owning and operating a craft beer shop
in town with homebrew supplies was a risky venture.
Local businessman Craig even faced a police raid
while trying to get his store, Hop City, off the ground.
That door right there, van backed up,
two agents, hands on guns, badges and a warrant.
Badges out. They took one of everything.
It was very clear that they were out to get us.
The agents were aggressive and threatening.
The person who answered the door had two choices,
let them in or be arrested.
Safe to say that you could open a gun store in Alabama
easier than a homebrew shop at that time?
I'm pretty sure that's true. Yes.
We had a bunch of crazy beer laws.
The most vocal opposition came from very religious,
conservative people who were opposed to all alcohol.
What is it about beer culture that's attracted you
to want to change the laws?
It was just about doing the right thing.
We couldn't have done it without the thousands of people
who got kind of woken up to the craziness of it all,
and they called their senators and legislators.
And that was one of the pillars that needed to fall,
so that beer culture in this area could rise up.
Since the laws have changed in Alabama,
interest in craft beer has exploded,
and over 30 breweries have opened their doors.
♪♪
♪♪
It is an exciting time for craft beer here in Alabama.
People have been thirsty here for a while.
Man: Homebrewing was illegal in Alabama about 5 years ago.
You could not do it.
To see it finally trickling down here really makes me proud.
The growing beer culture here in Alabama
has really provided a lot of job opportunities
for people like me,
and it's been an incredible journey.
Man: We brought Alabama beer and homebrewing to the forefront,
and we're really proud of that.
♪♪
♪♪
For my next stop in Alabama,
I'm heading to meet a woman named Miki,
who's infusing Japanese culture into her craft beer.
So I grew up in Osaka, Japan.
When I moved to Alabama, I don't know anybody here.
Really, I feel isolated.
Then I start using this homebrew kit.
Brewing beer and drinking together,
that really opened and then broke that wall
between us and create great relationship.
And then I'm very happy about it.
Miki? Hey, how are you?
Nice to meet you. I'm Meg. Nice to meet you.
Thank you for having me. Oh, you're welcome.
So today I'm brewing this matcha...
Well, I name -- I name it Ma-Cha-Cha Beer.
Ma-Cha-Cha? Mm-hmm.
What does that mean?
So matcha means green tea. Okay.
And then, you know, after, uh, brewing, you're so happy,
and then you want to cha cha.
[ Both laughing ]
So green tea and beer? Yeah.
How caffeinated is this beer?
Um, probably less than 1%.
Yeah. Yeah. Cool. Yeah.
So it's not that you stay awake all night.
Yeah. Cool.
Well, take me through what you're doing here...
Yeah. With the tea.
So this is called sencha, you know.
Mix together, brew tea, then after you brew beer,
and then after you ferment the beer, then to this...
So post fermentation, you're adding already-brewed tea
to the beer? Yeah. After fermentation.
Okay.
Adding tea to a beer is an interesting experiment
that can produce widely varying flavors.
Miki is using different two different varieties
of green tea into her fermentation process:
matcha and sencha.
This requires some finesse
since the aroma and flavor of her finished beer
can be overwhelmed by the tea, if the proportions are off.
Long steeping times can also add unwanted bitterness.
How has the Alabama beer scene been for you?
Beginning, it's kind of hard because when I homebrew,
and then nobody think I can brew here
because I don't look like it.
Who are people who are supposed to brew beer?
It's more bigger guys.
Yeah, yeah, yeah, yeah, yeah.
You know, it's really a guy thing.
Yeah. It is a guy thing. Yeah.
Yeah. They get kind of know how to handle Japanese...
Yeah. Or maybe they get used to my accent...
Yeah, yeah, yeah. So understanding more.
So you've gotten to know your peers and folks
who are drinking your beer. Mm-hmm.
Well, it sounds like you have quite a crowd behind us.
Yeah. Is this a homebrew gathering?
Yeah. Homebrew gathering,
and then some of friends.
Am I going to get to try your green tea beer?
Sure.
There's the beer. Yes.
There you go.
Pretty cloudy.
Unfiltered... Mm-hmm.
So it's a Belgian-blonde base.
Matcha tea.
Thank you for having me over. Cheers.
No, kanpai!
Kanpai.
Both: Kanpai!
I wasn't expecting that.
The tea keeps going.
A lot of bitterness from the tea,
especially in the finish.
I don't get as much, uh, sweetness
as I would expect from a Belgian blonde.
Yeah. Green tea really makes very refreshing...
Yeah. Especially sencha.
Matcha give you this aroma.
I'd like to get a little bit more of the Belgium
beer characters balanced with the tea.
I'm getting all the tea flavors,
but I'd like to taste more from the yeast, but uh...
Okay. Thank you.
Very drinkable... Thank you.
Tasty. Mm-hmm. I'm happy.
Cheers. No.
Kanpai! Kanpai!
♪♪
Miki has really established herself.
She has found creativity over here through homebrewing.
Everybody loves the culture that she brings to the table,
but also her attitude, so it's awesome to see,
and Alabamans love it.
So this is Gip's place, out in the middle of nowhere.
Awesome blues joint.
It's BYOB, so I got my Solo Cup.
Woo!
Mr. Gip has been doing this since 1952.
He has opened his backyard up for us
to come together as one.
♪♪
I'm here to meet a brewing team of childhood friends,
Clay and Brett, who have been bringing their beer
to Gip's place on a regular basis.
There's a lot more going on in Alabama
than people actually realize.
People here love craft beer.
They wanted it to be here.
The only thing stopping it was a law.
But as soon as the laws changed as far as brewing went,
it was unbelievable. We had a few breweries pop up,
and the changes that have come with it have been unreal.
Getting that repealed completely changed everything.
Hey, guys, how you doin'? Hey, how's it going?
Good. How are you? This place is awesome.
No, absolutely. Like, you take --
you take a look around.
And everybody is bringing their own beer here.
Homebrewers sharing beer here. Like a minibar.
I saw a little moonshine by the way.
It's Alabama. Hell, yeah. No, we, uh...
There's some moonshine everywhere.
How has the law changing impact
what you're doing now versus kind of, you know,
where you were?
It's kind of crazy, uh, around 2008 when all the --
all the brewing laws passed.
You know, everything started opening up.
Breweries started opening and then when this...
Yeah. Opportunity happened, right?
Absolutely. Yeah.
I've really wanted to be in brewing, you know,
ever since I figured out
I could brew some decent beer and...
Yeah. ...how awesome the process was.
And it made me kind of reconsider and want to...
Yeah. Want to stick around from there.
Well, I'd love to try your beer. Yeah. Absolutely.
Cup here, got to use Solo Cups here at Gip's.
Love the Solo Cups. Here, I'll pour it for you.
You can't be a beer snob at Gip's.
This is like our, I think,
seventh New England IPA we've done, about?
Yeah, yeah. You know, keep tweaking.
You have this take on the New England style,
all about low bitterness, very juicy, um...
Yeah. You know, unfiltered, hazy --
So it's just a bit of a Southern take
on the the New England style IPA?
Yeah. Absolutely.
Yeah, that's a juicy beer.
Right on. Right on. Yeah. That's good.
I get a little lingering bitterness.
I'd like it to finish a little bit faster, but it's good.
Cool. It's really good.
Thank you, guys, for sharing your beer.
Hey, thank you so much for coming down.
And thanks for bringing me here.
This is Brett. Hi, Brett Porter, this is Meg.
Hi, Meg. So I'm kind of...
Where are you?
I'm in the backwoods of Alabama, having a phenomenal time.
What have you got for me this week?
Yeah, I've got three great homebrewers.
A guy named Willy Bob. -Willy Bob?
He's got about 10 names.
He tasted me on a delightful Peach Hefeweizen.
What is that? An American wheat beer,
or was that a Bavarian wheat beer?
Bavarian. That's sounds very interesting.
So it sort of has a clove banana flavor
and then peach flavor? Yeah.
You wouldn't be super happy with the clove,
but the banana was nice.
The next, a Japanese woman named Miki.
She did two different type of teas infused into her beer.
Uh-huh. It was a Belgian blonde.
I liked the idea, but the execution can use some work.
You don't think the teas go with the saison...
The blonde, yeah. Or not for a Western palate.
The last guy's name is Clay,
and he presented me with a New England IPA.
Why is he making a New England IPA in Alabama?
He was doing somewhat of a Southern version on it.
So what -- where are you leaning here?
It's just super hard with these guys
because you fall in love with all of them.
Absolutely. You got your work cut out for you this time.
I'm on the way to the airport, but wanted to swing by
and tell one of the homebrewers
that they're coming to the finale in L.A.
I didn't tell them that I was coming,
so it's a bit of an ambush.
Oh, he's out front.
All right. Let's just do it.
Let's go.
Hell of a day.
Get in here. I thought -- hey.
How you doing? Good.
Um, I came to tell you
that you are the winner of the Alabama...
What? ...beer scene here.
Yeah! That's awesome. Yeah.
So congratulations.
That is awesome.
I tried a lot of great beer out here.
I'll tell you why I chose you.
Um, the peach on the front and on the flavor was awesome,
and I think that you have shown me
and you can show so many people what the notion of "hillbilly,"
or a hillbilly type of term
or a hillbilly type of name really can mean.
Your lifestyle, uh, where you're from
is more than the beer, what lead me to choosing you.
That's awesome. Thank you so much for the opportunity.
♪♪
I can already tell you right now
there's going to be celebrating going on because it --
it kind of seems like everybody is looking for an excuse
to celebrating this town anyway.
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