How to create content to boost your e-commerce traffic
When you create content for your audience,
it needs to have a purpose.
You can't just create content for its own sake
and expect it to have an impact.
Find the right content
1-Start with your product
All content should be linked in some way to your product.
If you sell auto parts,
a blog post on gardening isn't going to resonate with your community,
and even if it does,
it won't do much towards selling your product.
2- Find out what your community likes
Remember what I said about understanding
what your customer likes and consumes?
When you find out what's trending among your customers
you can find a way to link that to your product.
If you can't,
you can try using the style or different elements
in your own content
to make it more consumable with your audience.
Memes and Listicles might be really popular with your community,
but always remember to keep it relevant to your content.
3- Be creative
Unless you're in a super niche market,
chances are,
your competition is going to be using the same strategies.
So keep your content fresh, creative, and unique
so it continues to engage your audience.
Don't be afraid to switch up
stale content to breathe life into your strategy.
4- Optimize your content
You have to make sure that your customers can find your content.
This means optimizing keywords for SEO,
meta descriptions, and call-to-shares.
It might not be the most fun part of content creation,
but it's probably the most important.
5- Go where your customers are
If your customers are mainly on Facebook and Twitter,
then you need to focus your time and energy
on being present and active on those channels
This is how you start to communicate with your customers.
It will also be the way you pull in new visits.
6- Keep track of your engagement
The biggest part of understanding what works and what doesn't
is keeping track of your data.
Most social media business accounts
and even some personal ones
have analytics that you can track to understand what your community likes.
You can take an example of your most popular content
and replicate what works about it in future content.
Focus on differentiation
You've got all of this fantastic content
around your products and store
but now
you need to get people talking about it.
So how do you make something go viral?
Here are some tips you can try:
1- Keep your content timeless
Make your content general enough
so it will be relevant in 3, 6 and 12 months.
Certain industries move faster than others,
so content can become obsolete pretty quickly.
It's okay to have some latest and greatest content,
but you should have some popular timeless pieces
that will go the distance.
2- Use hashtags
Hashtags are a great way for customers to search based on a topic
and therefore a great way for you to be visible with your community.
You can also find great hashtags via hashtagify.me.
3- Create your own hashtag
Whether it's the name of your product,
an idea or your brand name
creating your own hashtag can make for a more personalized audience experience.
For example,
if you sell shoes,
you can put in your bio "#brandshoes for our latest products"
to make it easy for your customer to filter out
everything related to #shoes or #fashion.
4- Tease your customers
Got a new line launching?
Do some teasing on social media
with visuals, announcements, and videos.
Offer a few sneak peeks to your social media community
to make them feel like they're part of an exclusive group.
5- Tag other users
If you mention someone else in your blog, or video,
tag them!
Chances are, if they like your content,
they'll share it too
If not, you can always send messages to influencers in your industry
and say
"Hey I thought you might like this because it's related to your last post on…"
6- Contests and games
Here's where it gets fun:
Make contests for your community.
You can give out a prize or a discount on your products.
You can even do a lottery
where you choose someone who has shared your post on social media.
7- Create private events around your products
Invite those who like your page
or follow you to a private event
for a product or line launch.
This reinforces the exclusivity on social media
and will work on the emotional sale.
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