What's all this for?
I've got a bit of cash so I'm treating myself.
You know you can get these cheap at Price Slice?
Money's not a problem today son!
I'm taking your mum shopping later, gonna get her anything she wants!
I thought you were rammed?
Yeah we are, I'm just getting me and Goldie some lunch...
You should have seen this muppet when I told him your mum was coming out with me whether he liked it or not.
I thought he was gonna cry.
You threatened mum's boss to get her out of work?
You can't just turn up and expect her to drop everything for you, she loves that job it's important to her!
You'll soon change your tune when we come back with some new trainers for you.
Why don't you just try and be a better dad? That's something I actually need...
For more infomation >> E4 Hollyoaks Exclusive Clip: Tuesday 21st February - Duration: 0:53.-------------------------------------------
Beauty and the Beast Belle Clip REACTION - Duration: 6:05.
So videos are going to be a little bit slower going up this week
but they will be going up
because I'm in...Los Angeles!
-------------------------------------------
Senos en la carretera | Caso Cerrado | Telemundo - Duration: 16:36.
omedian Rita Rudner once said,
"Large breasts don't render a woman stupid!
All the contrary. It makes men stupid."
Hello and welcome to<i> Case Closed</i> .
Let's welcome our first case of the day.
Please bring out the litigants.
She's a tease!
She caused an accident on the road
by showing off her melons!
Just terrible.
I can do whatever I want in my car.
They all stare at me because they're a bunch of pervs.
Good afternoon and welcome.
-Good afternoon, ma'am. -Good afternoon.
Marcos, you're suing Misty.
Tell me why you're suing her
and what you demand to settle this case.
Sure thing.
I'm here to sue this woman for $50,000.
Due to my accident, I lost my job,
which was the most important thing to me.
I lost my semi and the shipment I was transporting,
and now I'm being faced with serious economic hardship.
The worst part is, I can't get back to work
because the accident caused a lumbar hernia.
Okay.
Let's see what the accident was all about.
Alright.
Here's my story.
I'm a family man. I have five children.
I've always respected my wife. I love her dearly.
I work as a truck driver. I drive semis.
That's what I've done all my life.
It's all I know.
As a truck driver, I travel very long distances,
so I practically live inside of my semi.
Right.
That also causes certain... tension.
Of course.
I'm used to long hours driving at the wheel,
so I was surprised one day as I was driving down the freeway
and looked over at the car next to me.
There was a woman driving at the wheel.
Now, I was going at a reasonable speed.
I noticed this woman started showing me her cleavage.
The more I stared, the more she would undo her blouse.
It got to the point where she took off her blouse completely.
I was driving at the speed limit,
but I was also trying to be mindful of the cars
in front and behind me.
It kept getting harder and harder to drive.
The truck would slow down, but not my heart rate.
As if taking off her shirt wasn't enough,
she started giving me looks.
That obviously got my blood flowing.
I got a bit red-faced
and had to turn on the A/C because I started feeling hot.
As they say, things started getting really heated
and my veins were throbbing.
As if that weren't enough, she started fondling her breasts.
Mind you, she has huge breasts!
Then she took off her panties and showed them to me!
I kept driving, but things got harder and harder...
Driving got hard?
I kept trying to stay in control, but...
Then what happened?
She took off her skirt
and showed me her entire naked body!
Then what happened?
At that moment... bam!
You crashed.
I crashed, the semi spun out of control,
and I got thrashed around inside the cabin.
Then the police arrived and wrote me a ticket.
I had to pay for that
on top of all the other damages she caused!
That's why I'm so upset, ma'am.
Okay.
Was she given a ticket?
No! She kept going!
Of course I kept going.
So she kept going.
Did you tell the police what had happened?
Down to the very last detail.
Yet he still wrote you a ticket.
He didn't believe a word I said.
-Oh, he didn't believe you. -Not in the least!
I was practically catatonic by then.
I was in shock after seeing this woman in the nude.
Okay. How do you respond?
Let me tell you a bit about myself.
I'm a nudist.
Okay.
I love being naked.
I'm always naked at home because it's my house.
I like being naked in my car because it's my car.
I can do whatever I want. It's my property.
Have you ever been pulled over for being naked?
Nope. Never.
Okay.
My friend was pulled over, though.
One of my friends got pulled over for being naked.
She was arrested and had to take her case to court.
Okay.
We don't think it's right.
We think men and women should have the same rights.
We have equal rights in this country.
Well, men can drive shirtless.
No one would think twice about it.
No one would even glance over,
unless they had a nicely built chest.
You can't be showing yourself on the road!
Women can't do the same.
What my friends and I don't understand is,
how come men never get called out for being shirtless?
I don't get it.
They leave the gym shirtless, go to the beach shirtless...
the cops never say anything.
Women are sexual objects! Can't you see?
You're a pervert, miss!
You can't go around showing off your body!
Do you remember the incident?
Yes, I do.
You were provoking him, weren't you?
Look, the thing is, I was just driving at first.
Here in Miami, it's extremely hot and humid.
Unfortunately, my car A/C wasn't working that day,
so I rolled the windows down.
I was sweaty and hot, so I took off my shirt.
Yes, I was topless at that point.
Then this man came along and I noticed he was next to me.
I figured,
"Whatever. Let him look at me."
Then I realized that whenever I'd brake, he'd brake.
He was watching me.
He failed to mention one thing.
He was touching himself
the whole time he was staring at me.
Surely you understand, ma'am!
There's nothing to understand here.
He kept doing that,
so I figured I'd give him the full package.
I took off my pants and let him have it.
You figured you'd hit the nail in the head.
Exactly.
I didn't cause that accident.
He was busy staring at me. It was your fault!
Why should I have to pay the price for your exhibitionism?
Of course you do!
Why were you staring at me in the first place?
I was in my car minding my own business.
You're supposed to pay attention while driving.
If you get distracted, it's going to cause problems.
You were actively trying to distract me!
Sure...
You're crazy! You can't do that!
On this particular occasion,
you first got naked because you were hot.
Yes.
Then what happened?
He kept staring at me,
so I figured I'd let him have it so he'd go his merry way.
Exactly.
You wanted him to get the full package.
Understood.
Then the accident took place.
After the accident happened,
there was no point in me sticking around.
So, I kept going.
There was no point in being there.
Why stop traffic?
I wouldn't have stayed around, either.
Would anyone have stopped if they were in that situation?
Anyone?
No one would've stopped.
Then I tried locating her
to get her to pay for what she did!
When you get naked, do you take selfies and stuff?
Of course.
You do?
-I have a social media account. -What?
My friend and I run a social media page
where we challenge women.
-Oh! -You're not alone!
Of course not!
What's the page? I want to see it!
Oh, please! You follow me.
He's one of my followers.
I'm sure you've already seen her web page.
Did you bring evidence of one of your videos?
Yes, I did.
Alright!
Let's take a quick break.
Hey, girls! Alright!
I'm doing this video to inspire you to drive topless.
We have the same rights guys do!
Your wife isn't going to be very happy
once she sees this case.
You're bound to run into trouble.
That is, if you haven't already.
I'm breaking out a sweat because of this woman!
She's caused enough damage as it is
because of her exhibitionism.
She's sick! She's crazy.
Me? Look who's talking!
Some people like to live in their bubble
of hypocrisy and Puritanism.
What a hypocrite.
Bring out the defendant's witness.
Men can, but women can't.
That's definitely hypocritical of us.
Good afternoon. What's your name, sir?
My name's Jake.
I'm here to defend my wife Misty.
So you're Misty's husband! That's great.
I'm here to defend her from this pervert,
who's trying to suing her now after attacking us
in our home, beating on our doors and windows.
I'm here to support her.
Things aren't the way they seem.
We're doing this for women's rights.
In this country, like many others,
there's no gender equality.
Right.
We want to drive that home.
NO HAY IGUALDAD. - CLARO. - Y QUEREMOS APOYAR ESE PUNTO.
We want people to realize that everyone's equal,
but perverts like him ruin the movement.
So if you were to see a woman driving topless,
would you glance over normally?
I would.
But you wouldn't take your eyes off the road, right?
Go do that someplace else!
That's not even allowed at the beach!
This woman is nothing but trouble!
Bring out the plaintiff's witness.
We want to legalize this.
She's showing herself completely!
You're just a pervert.
Why not? Why not?
Because it's a distraction!
That's your problem.
You're the distracted one.
Good afternoon. What's your name?
Gustavo.
Gustavo, you're here in support of the plaintiff.
What's your statement?
Nice to meet you.
Likewise.
I don't really know this woman personally...
but I do know her a little bit.
I see her every day on my commute back home.
One day, I saw her driving naked.
A few days afterward, I saw her driving naked again...
but this time, I was right next to her car.
I turned around and made eye contact and she waved at me.
She even blew me a kiss.
She kept giving me the eye and stuff,
and then she pulled up onto the curb.
I decided I wanted to see what was up.
I pulled up onto the curb as well...
and got out of the car.
Then I went up to her car and grabbed the door handle.
I tried opening it.
She was naked.
This is practically pornographic.
Ma'am! Please!
-I was on top of the car and... -And then what happened?
She got scared.
Who wouldn't?
But she waved at me.
Doesn't that mean she wants me?
Why should a wave be interpreted as anything else?
Because he's a pervert just like him!
Why do you...?
Why'd you interpret that as anything other than a greeting?
She was naked!
Bring out Detective Peñate and Attorney Angel Leal, please.
Ma'am, I was terrified in that moment.
I was about to call the cops.
It's complicated.
Men interpret things rather loosely.
Whenever you go around waving to people,
make sure you don't blow any kisses.
There are some real savages out there.
Yeah, I know.
Let's talk, Attorney.
Is there a law that states it's illegal to drive shirtless?
Technically, no.
Now, people driving shirtless
can be charged with exhibitionism.
Now, exhibitionism is the act
of publicly exhibiting sexual organs in a lascivious manner.
The key component here is lascivious behavior.
Full nudity in public
would also be considered exhibitionism,
and therefore applicable under that statute.
So what are you saying?
Men can drive shirtless all they want.
No one will ever call them out on it.
That's right.
Isn't that right, Detective?
I'm sure if a woman did that...
Hey!
What's this fool doing?
What's with him?
See that, ma'am? He's a pervert!
Get this madman out of here!
What's wrong with you? Sicko.
That's why the movement keeps failing!
Talk about lascivious.
There are multiple states where it is legal
for women to be topless,
like Texas, North Carolina, Hawaii, Ohio...
It's permitted.
Women don't really do it, but it's allowed.
It's way colder in those states.
Exactly.
It isn't allowed in Florida,
but in Key West during Fantasy Fest, everyone's topless.
Yes, but that's in a Key West festival setting.
It may be a festival setting,
but it still takes place in public.
If you were to see a woman driving topless in Miami,
you'd arrest her.
-She might run into trouble. -But a man wouldn't.
Statutes specify sexual organs in addition to nudity.
This could be considered nudity.
There's a statute specific to breastfeeding...
In what situation
would a shirtless man on the road be arrested?
There aren't any laws against it, ma'am.
What do you mean? It's nudity all the same!
It's not considered nudity, though.
That's so hypocritical, though!
You're interpreting the law to suit yourselves!
Blame the politicians!
That's not what I meant!
Don't take it personally!
Good Lord!
I'm referring to patrol officers that pull people over.
This is a fairly conservative state.
Conservative?
Conservative my foot!
Perhaps not down here in Miami, but in north Florida, it is.
I'll tell you guys this much, though.
You're all men.
I hate driving in my car
and having some random guy staring at me
throughout my entire commute... staring, staring, staring...
You honestly get to a breaking point.
After sitting through that in traffic for long enough,
you end up showing them something for shock value.
"There you have it! Now, get lost!"
We're only human!
My ruling.
Your claim is denied.
It's final. Case closed!
-------------------------------------------
Timeless - Not Ready to Say Goodbye (Episode Highlight) - Duration: 2:32.
- So, what about you? You just go back to Pendleton
and take up another mission?
- That's how it works. - Yeah.
Hey.
Thank you.
Thank you for everything.
- Eh, we'll stay in touch.
I'll call you if I ever need a bossy know-it-all.
- Yeah, I was thinking about texting you
the next time that I need a reckless hothead.
- Sounds good.
- [laughs]
[laughs]
- You know, maybe--maybe Pendleton can wait a little bit.
You think I'm gonna miss the chance to help
you get your sister?
See what all this fuss is about?
- I'm really sorry that you won't be able
to get Jessica back.
- Maybe we do need to stop trying to fix the past...
and start looking at the present.
Maybe I do need to be open to the possibilities.
- The possibilities of what?
- I don't know.
I just know I'm not really ready to say good-bye yet.
- Ah, the Lifeboat will be charged and ready to go
in three hours, my friends.
- [laughs]
Will you tell Rufus I'll be back in an hour?
There's just one thing I have to do first.
-------------------------------------------
Thai Grilled Pork (Thai Food) หมูปิ้ง | Moo Ping - Duration: 0:47.
Thai Grilled Pork
Pork 350 g
Pound coriander root, garlic, pepper 1/4 cup
Tapioca flour 7 g
Soy sauce 2 tbsp
Oil 30 g
Palm sugar 60 g
Oyster sauce 3 tbsp
Sweet soy sauce 1/4 tbsp
-------------------------------------------
Как повысить уровень энергетики? 3 способа повысить уровень энергии. - Duration: 3:58.
-------------------------------------------
Blazing Trader Review | SCAM or Legit? - Duration: 3:29.
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Как исполнить желание: три секретных техники для исполнения желаний. Все по Фен Шуй - Duration: 2:17.
-------------------------------------------
Parolee in Whittier Police Shooting A Possible Suspect In 2nd Murder - Duration: 2:09.
MORE TIME WITH HIS FAMILY.
RICK: THERE IS A LOT OF ANGER
AFTER IT WAS REVEALED THAT
SUSPECT A WELL-KNOWN GANG MEMBER
WAS RELEASED EARLY FROM JAIL,
RACHEL KIM CONTINUES OUR TEAM
COVERAGE IN WHITTIER.
REPORTER: AUTHORIZES SAY THAT
26-YEAR-OLD SUSPECT HAS BEEN IN
AND OUT OF JAIL, HOURS AFTER THE
MURDER POLICE CHIEF SAID THAT
OFFICER BOYER'S DEATH WITH A
GOOD EXAMPLE OF WHY EARLY
RELEASE DANGEROUS TO THE
COMMUNITY AND LAW ENFORCEMENT.
VERY SOLEMN FEEL WILL HERE IN
WHITTIER, SO STRICKEN WITH
SADNESS.
REPORTER: MONDAY NIGHT, PEOPLE
ON STREETS OF WHITTIER HEARD
BOYER, HIS UNNAMED KILLER IS A
26-YEAR-OLD HARD-CORE GANG
MEMBER WHO WAS RELEASED EAR
EARLY FROM JAIL, AND OUT ON
PAROLE FOR ROBBERY, AND POLICE
CHIEF SAID THAT CALIFORNIA'SNY
LAW HAVE MADE THE STREET LESS
SAFE.
WE NEED TO PULL OUR HEAD OUT
OF THE SAND AND REALIZING WHAT
WE'RE DOING, TO OUR COMMUNITIES
AND TO OUR OFFICERS WHO GIVE
THEIR LIFE.
REPORTER: L.A. COUNTY SHERIFF
JIM McDONALD.
A B109 CHANGED WHERE THEY DO
THEIR TIME, THE PEOPLE WHO WERE
IN COUNTY JAIL ARE NOW ON THE
STREETS.
REPORTER: AUTHORIZES ARE NOT
SURE WHICH ALLOWED SUSPECT TO BE
RELEASED EARLY, HE WAS RELEASED
ON PAROLE, IN LAST TWO WEEK, THE
LAW ENFORCEMENT LEADERS SAY THAT
EARLYRO L RELEASE PUTS THE COMMUNITY
AND OFFICERS IN DANGER.
AND NOT REALLY GIVEN'S HANDS
REHABILITATE.
I DON'T FEEL LIKE IT IS
WORKING THERE IS MORE CRIME.
REHABILITATION?
I DON'T BELIEVE THAT SOME
PEOPLE WILL CHANGE.
REPORTER: AUTHORITIES ARE NOT
RELEASING THE SUSPECT'S NAME
BECAUSE OF THE INVESTIGATION,
THEY WILL TALK TO HIS PRO BIG PROBATION
-------------------------------------------
The Power of Wing Chun | Knockout Punching (Ep 7) - Duration: 2:49.
Hi, I'm Tristan Fung.
Today I'm going to show you how to use stepping and pivoting
to develop a powerful knockout punch.
The two key components of a punch are mass and acceleration.
By relaxing my body as I punch, I am able to free up the mass of my arm
to reach its target with maximum acceleration.
You can increase both the acceleration and drive of your punch
by pivoting or stepping through.
When pivoting, coordinate the pivot of your body so that it starts with the punch
and ends as your arm reaches full extension.
When stepping, move in as close as possible to your target
and drive your body through as you connect with your punch.
Let's have a look at how a step and pivot can be combined
to make your punch even more powerful.
By stepping toward my opponent, I mobilise my centre of mass
in the direction of the punch.
As my front foot lands, I then rapidly pivot through,
adding to the acceleration of my fist.
The combined effect of a step and pivot is a fast, powerful punch
which will hopefully end the fight and get you home safely.
Thanks for watching The Power of Wing Chun.
If you'd like to see more videos like this, please like, comment
and share this video with your friends.
-------------------------------------------
Top 5 Drugstore Mascara | Top 5 αγαπημένες οικονομικές μάσκαρα - Duration: 9:36.
-------------------------------------------
Regents Exam | Algebra I (Common Core) | August 2016 | Problem 22 - Duration: 3:27.
Regents Exam Algebra 1 August 2016 Problem number 22.
A system of equations is given below.
Which system of equations does not have the same solution?
In this problem we need to determine which of the given system of equations does not
have the same solution as the system of equations x plus 2y equals 5 and 2x plus y equals 4.
We can determine this in a couple of ways we could graph every single system of equations
and verify by inspection which system does not have the same solution as the other 3 options.
This would take quite some time since we need to solve for y for each system and graph all
4 systems.
We can also find the solution of the original system and test the solution for every single
option the option that does not yield a true statement for both equations would be our
answer.
This method would also take some time.
An alternative approach would to analyze each system and determine if each equation in the
system is a constant multiple of a number.
Recall that an equivalent system of equations can be obtained by just multiplying the entire
equation by a constant for example if we take the original system and multiply the first
equation by 3 we would obtain the following this new system of equations would still have
the same solution as the original system of equations.
Notice that this system matches option 1 this means that both of these system of equations
have the same solution, we are trying to find the system that does not have the same solution
as the original system.
Let's now analyze the system of the second option, here it seems that the first equation
has been multiplied by a number in this case it has been multiplied by 4 so if we divide
the first equation by 4 we would obtain the exact same equation from the original system
this means that this system also has the same solution.
Moving along to option 3 we see that the first equation is the same as the original system
but the second equation seems to be modified, looking at the equation we see that it has
been multiplied by 3 this means that this system also has the same solution as the original
system.
By the process of elimination we know that our answer has to be the system from option
4 but just to make sure let's see why this system of equations does not have the same
solution as the original system.
Notice that the first equation seems to be ok it matches the first equation of the original
system so this is not the problem, looking at the second equation we see that it seems
to have been multiplied by 2 but if that was the case the constant should be 8 and not
12 since this equation cannot be obtained by multiplying the second equation of the
original system by a single constant we can conclude that this system will not have the
same solution as the original system.
So option 4 is our final answer.
-------------------------------------------
Sword Art Online - Memory Defrag - Ordinal Scale Episode0 (國際版 武士之魂超絕+1) - Duration: 2:09.
-------------------------------------------
Oggy and the Cockroaches Special Compilation # 112 cartoon for kids огги и тараканы новые серии 2017 - Duration: 47:10.
Oggy and the Cockroaches Special Compilation # 112 cartoon for kids огги и тараканы новые серии 2017
Oggy and the Cockroaches Special Compilation # 112 cartoon for kids огги и тараканы новые серии 2017
Oggy and the Cockroaches Special Compilation # 112 cartoon for kids огги и тараканы новые серии 2017
-------------------------------------------
After Effects Tutorial | Chapter 24 After Effects Basic | Special Effects 2017 - Duration: 14:57.
Hello all of you Today we are going into the Chapter 24 In Curriculum conduct AE Basic.
-------------------------------------------
Boy Killed in Pomona Drive-By Shooting - Duration: 1:13.
RICK: WE BEGIN WITH BREAKING
NEWS, A 6-YEAR-OLD IS DEAD AFTER
SOMEONE SHOT INTO A POMONA HOME.
PAT: CRYSTAL CRUZ IS LIVE IN
POMONA.
REPORTER: POLICE SUSPECT A
POSSIBLE DRIVE BY SHOOTING AT A
WRONG PEOPLE, THEY ARE OUT
INVESTIGATING.
A SOURCE TELLS ME THAT HOUSE
BELONGINGS TO A TEACHER, THE
HOUSE AND ALL OF HOMES IN AREA
ARE ROPED OFF FOR
ABINVESTIGATION.
HERE IS VIDEO.
SOURCE SAID THAT BOY WAS IN THE
LIVING ROOM WHEN SHE WAS SHOT
AND KILLED.
NEIGHBOR HEARD 4 ON 5 DOWN SHOTS
A WOMAN CAME OUT SCREAMING, THEY
SAID THEY SAW A SMALL BOY ON A
STRETCHER POLICE CONFIRMS THAT
BOY IS 6 TO 8 YEARS OLD,
NEIGHBOR TELL US A FEW CHILDREN
LIVE HERE.
THEY ARE A NICE FAMILY.
ALWAYS QUIET.
THEY ARE REALLY NICE FAMILY.
REPORTER: ANY SUSPECT
-------------------------------------------
Police: Portland business owner shoots, kills man - Duration: 2:37.
JENNIFER: JUST SOME BREAKING
NEWS NOW.
WE FOUND OUT A MAN WHO WAS SHOT
TODAY DURING AN ARGUMENT IN
SOUTHEAST PORTLAND HAS DIED.
THE MAN WHO WAS SHOT THREATENED
A LOCAL BUSINESS OWNER AND HIS
WIFE.
JEFF: THE SHOOTER HAS NOT BEEN
ARRESTED.
ANDREW DYMBURT IS LIVE WITH THE
BREAKING DETAILS.
REPORTER:
POLICE STILL HAVE NOT
REVEALED THE IDENTITY OF THE
SHOOTER, OR THE VICTIM.
ONLY SAYING THAT THE SHOOTER
OWNED THIS SMALL BUSINESS, AN
INSURANCE AGENCY.
THE CRIME SCENE HAS BEEN
CLEARED, BUT THIS IS STILL VERY
MUCH AN ONGOING INVESTIGATION.
IT WAS LIKE A FIRECRACKER
GOING OFF.
REPORTER: IN THE MIDDLE OF THE
AFTERNOON.
WE SAW A GUY RUNNING OUT OF
THE BUILDING.
IT WAS KIND OF SCARY AT THE
MINUTE BECAUSE WE DID NOT KNOW
WHAT WAS GOING ON.
REPORTER: ON ONE OF PORTLAND'S
BUSIEST STREETS, WITNESSES
DESCRIBED THE AFTERMATH OF AN
AFTERMATH TURNED SHOOTING.
I WAS IN SHOCK.
THERE WAS ONLY ONE SHOT.
REPORTER: POLICE SAY THE OWNER
OF THIS INSURANCE COMPANY SHOT A
MAN AFTER SOME SORT OF ARGUMENT.
THE BUSINESS OWNER CAME
OUTSIDE, WALKED AROUND THE SIDE
OF THE BUSINESS, WAS SURPRISED
BY THIS INDIVIDUAL WHO
CONFRONTED HIM AGAIN.
AND STARTED TO ATTACK HIM.
REPORTER: THEN, THE OWNER FIRED.
POLICE SAY THE DISPUTE WAS OVER
SOME THINGS LEFT ON THIS PRIVATE
PROPERTY.
INVESTIGATORS ARE LOOKING TO SEE
IF THE MAN WHO WAS SHOT IS
HOMELESS AND IF THE FIGHT WAS
OVER STUFF HE LEFT THERE
OVERNIGHT.
A MAN WHO WORKS IN THE INSURANCE
BUILDING SAYS HOMELESS PEOPLE
LEAVE THEIR BELONGINGS ON THIS
PRIVATE PROPERTY ON A DAILY
BASIS, INCLUDING THIS MORNING.
HE SHOWED ME THIS PICTURE OF
WHAT WAS LEFT ON THE FRONT STEPS
BEFORE THEY OPEN TODAY AND
DECIDED TO THROW IT AWAY.
THAT EMPLOYEE, WHO DID NOT WANT
TO REVEAL HIS IDENTITY, SAYS HE
THINKS THIS IS WHAT STARTED IT
ALL.
AND SOUNDS LIKE THE PERSON
WAS UPSET ABOUT SOME PROPERTY
THAT WAS GONE, THAT WAS ON THIS
BUSINESS OWNER'S PROPERTY.
CAME INSIDE, MADE SOME THREATS
TO THE BUSINESS OWNER AND HIS
WIFE WHO RUN THIS INSURANCE
COMPANY.
REPORTER: AS FOR THE OWNER WHO
SHOT THE MAN, HE CALLED 911
AFTER THE SHOOTING AND IS
COOPERATING WITH POLICE, HANDING
OVER THE GUN VOLUNTARILY.
HE HAS NOT BEEN ARRESTED AND THE
INVESTIGATION IS ONGOING.
THAT HOLDS TRUE.
EVEN THOUGH THE MAN HAS DONE,
THE SHOOTER HAS NOT BEEN
ARRESTED.
I AM TOLD ONCE THE INVESTIGATION
WRAPS UP, THIS WILL GO IN FRONT
OF A GRAND JURY.
YOU HAVE TO IMAGINE THEY WILL
LOOK INTO WHETHER OR NOT THIS
SHOOTING WAS JUSTIFIABLE.
-------------------------------------------
Let Them Shop... Business Trend #6 for 2016 - Duration: 21:00.
All right, welcome back. This is the continuation of my top 10 business
discoveries or learnings, big takeaways that I've had in 2016, as well as some
predictions as to what I see coming up in 2017 and beyond, in the transformation
space. And if you've missed any of the previous ones I've been doing,
we're doing one a day for the last 10 days of the year. And in the description of
this video, likely right above, you'll see links to the previous four
that I've already done.
So there was learning number seven, which I called "the era of elegance."
Sorry, that was the least elegant way I could possibly have said that.
The era of elegance and that was probably, I don't know, maybe my favorite one to
have recorded thus far. So you'll see the link to that one, above learning number
eight, which was when boring is better. Take a look at that one.
And learning number nine probably is the one that has the best immediate, like,
instant gratification to it, something you can do right away in your business.
I call it the easiest way to increase your sales conversion.
And you can take a look at that.
And learning number 10, I think the one that's had the best response thus far.
Of course, it's been, you know, it had the most days being live on Facebook
here. But learning number 10, I called "the rule of complexity."
So that one's been really well received, which they all have, so go ahead take
a look. I think that you'll find each of them valuable in their own right,
as will today's. So let's get to it, shall we?
So learning number six, I'm calling "let them shop." Let them shop.
So this is something that may find a bit surprising or maybe even frustrating
because I think it will go counter to what a lot of us have been doing in years past
and what a lot of us have been teaching others to do. But, you know, like anything
else, times change, strategies change, tactics change, context change,
markets change, countries change, everything's changing all the time and
definitely the Internet space. You know, anything online just changes so fast.
So let them shop. What am I getting at here?
Well, first of all, a couple of caveats to this one.
One is that this isn't...there's less learning I think to this,
just more of a... Meaning that this is less about what I learned in 2016.
There's a little bit of that. But more about projecting out to 2017 and beyond.
What do I think is going to be coming in the transformation space.
So a lot of speculation here, admittedly. But anyway, I'll give my take on it
and hopefully, it will certainly be of value.
And, you know, the other caveat to this one is that my speculation is going to be
very specific to a small community of us within the transformation space but
specifically those of us that serve other transformation leaders.
So a couple of years back, I coined a phrase that it seems to have taken off a
little bit because I've seen on multiple occasions now other people use it.
And I refer to our little industry here, I referred to it as,
"Coaches who coach coaches how to coach more coaches."
So yeah, those of us who coach... coaches who coach coaches how to
coach more coaches, that's the little industry that there we're in.
So I'm going to be speaking very directly to that small community, but it's very
likely that what I'm about to say will be relevant to you even if you are in
health and the wellness space or in love and relationships, or anything of that
nature. So I'll just speak to the trend as I see it, what happened in 2016, but then
I'm going to spend most of my time talking about where I see this going.
And this video will probably a bit shorter than the others.
Okay, so here's what I've noticed. Someone just... "Been waiting for this all day.
These are awesome and I have learned a lot. Thank you Justin." Thanks,
that was really sweet. Thank you. So, okay, where was I? Oh, yeah.
So what have I noticed? Well, there was a time, not all that long ago, where
transformation leaders had different pain points in their business.
Like, having to adjust their mindset to being able to allow abundance,
be able to ask for the sale or ask for money, those types of things.
They had pain points with regards to having not clarified their message or
their audience, what people call a "niche" or what we call a "specific audience."
They had pain points around not knowing how to package their offers to make it
obvious to people that they were solving a very specific need or a desire that they
had. They had a pain point where they weren't getting their message out to
enough people, they needed help in either building their list or getting a bigger
audience for live events, or speaking engagements or whatever.
So these are just some examples, like there is lots of them.
So all these different issues or problems, people that are attempting to build a
transformation-based business or service-based business, that they were
suffering from. Now, you know, what happened because of that, there's a lot of
us that jumped in and started to provide solutions, of which, I am one of those
people, my business partner, Callan Rush, of course. We've formed a company that
serves that market and there's many others. There's a lot of people that
provide solutions. And essentially, what it's been for the last little bit and
still continues to be, but I see it ending, it's basically been the Wild West.
It's like anyone can come in and put up a website or a shingle,
or whatever, and you know, say, "Hey, good news, I help coaches who coach coaches to
coach coaches" or whatever. "Oh, I can help coaches be more successful, make
more money, or get more clients, or holistic practitioners," or whatever.
They're helping transformation leaders to build their business, get more clients,
that type of thing. So anyone who makes that claim, can make a go of it.
And you know, it's been relatively easy. I mean, people that you don't even
necessarily need to know or be an expert, or achieve any level of mastery in regards
to what it is specifically you're teaching, and you can still, you know,
fairly easily make a six-figure income just because you say you serve these
people. And so anyway, I'm not trying to doom and gloom the space, to say there's
anything wrong with this or start pointing fingers or anything like that,
that's not what this is about. The point is, is that I see that that trend is going
to discontinue.
Meaning that it appears to me that we have reached, or maybe we're about to reach,
a saturation point where things will start to...the market will correct.
And I'm not just like...I don't profess to have a crystal ball or I'll say that I
have some magical strategic mind that figures this stuff out. I just look at
other...how have other industries grown and evolved over time and just seeing
that, "Oh, wow, this industry is doing the exact same as all the rest have,
you know, and here's what's likely coming next." So I see this period
discontinuing and there will be a correction of sorts, I think as early as
2017 but, you know, I could be wrong. Maybe it takes a bit longer, we'll see.
Or perhaps it's already started.
So now because of this Wild West phase, transformation leaders have a new problem
and this has been going on for probably a couple of years now.
Now, a very real problem is overwhelm, but specifically, it's overwhelm of
choice. There's so many claims, so many offers. There's just so much, so much
out there to serve what really is a very small marketplace.
And so that can cause...you know, it's a very real problem that people have
especially if they're being exposed to different potential mentors and they seem
to be friends, and they support each other, but one teaches something one way
and another one teaches it slightly different. Well, which is it?
You know, it's causing a different layer of problems.
And then, you know, there's this extra frustration that exists in the
marketplace. Again, it's my opinion, what I believe that I've observed,
that people, transformation leaders, are feeling the frustration but I don't think
they've quite caught on to exactly why it exists or what the cause of the anxiety
is. But there's this interesting situation where that these solutions that we have,
so, I'm putting myself in this bucket with everyone else, so if it seems like I'm
picking on anyone, it's not the case, I'm one of these individuals, has solutions
for this marketplace.
Now, the consumers, in this case, the transformation leaders who may want to
take us up on our offers, they are only made aware or given the opportunity...
Well, not only, but for the most part, they only have the opportunity or they're
presented with these offers on the timeline or the schedule of the provider
as opposed to the consumer. So let me be clear on what that means.
So let's say that I have... Okay, earlier this year, Callan and I did this big
launch, it was back in May or June of this year, for this program called
"Maximize Your Impact: The Optimized Webinar Sequence."
We're teaching people to build these evergreen campaigns, etc., etc.
Well, my point is, is that, for the transformation space, that was the window
in which they were exposed to that opportunity. It was on our schedule,
not theirs. Meaning, that had nothing to do with whether or not that was the very
thing that they needed at that moment. They may have. Or they may have needed it
a few like 5 or 6, or 7 months ago and now they have this feeling of regret
or something...that's not quite the right word, but something,
"Oh, you know, where were you 6, 7, 8 months ago?"
Or they're having to speculate and say, "Oh, you know, here's this amazing offer,
they've done such a great job on these videos and the price point seems totally
amazing, especially when they compare it to this other big number."
And there's all this urgency and bonuses, and all this. But then it's like,
"Well, I don't need it right now, but you know what? I might need it
3, 4, 5, 6 months down the road." So now we've got this interesting kind of
a dilemma. If that was like every so often, that would be fine, but the space
is inundated with that, constantly. So then that's causing more of this
frustration and anxiety.
So what do we do? And again, this isn't about being right or
wrong, it's just the maturity of the space. We're still in that Wild West
phase. That's how the Wild West works. And so like I said, you know,
I see this hitting a saturation point so I think that the context is going to change.
So what do we do about this? Where are we going from here?
Well, I see this happening or changing in a couple different ways. And you know,
hopefully it doesn't seem... As I'm saying this, you know, I'm in my head, I'm always
thinking like, "Oh."
You know, sometimes I hate saying things because I'm worried about how they're
going to be misconstrued or that people are going to use it, you know,
as if the narrative that I'm going on here is going to support some belief or fear
that you may already have. What I'm not doing right now is trying to be
doom and gloom or shame the idea of launches or promotional calendars,
or anything like that. You know, there's a lot to be said for offering something into
a marketplace where there's a pent-up demand for it.
There's a lot to be said for that. I definitely will continue to create that
and to leverage it in my business. So I'm not trying to say that there's anything
wrong with how it is that we're doing it or, you know, or that those things won't
work in the future, because most of it will.
However, so we've got a couple of these very real problems where people just
have the overwhelm of choice and they're not able to get what they need necessarily
in the order or on the time that they need it. So I believe that,
most markets if not all markets are, in the end, they're consumer driven.
So I see that the reason why I'm predicting that the changes that I am is
just because it actually serves the consumer better. So it makes sense that
that's the way it will go.
So here's how I see it going. One thing is, you know, you've probably been taught
and from us or from anyone, about all of your...make sure that your offers are
very, very specific. And something that, you know, it's a very one problem to one
audience, and you offer that just...you know, you specialize in that very thing.
Well, that has been misconstrued a little bit because people forever and a day have
been interpreting that, even people that teach it, frankly, think that it means
that that's the nature. Like that your business has to fit that criteria.
It does not. Your offer, any given offer has to fit that criteria.
But what's going to become more and more appealing in this marketplace of
serving transformation leaders and likely whatever market you're serving too,
so definitely take a look at this. What's going to become more appealing over time
is the idea, that's why I call this, this video. "let them shop," is the idea that
people can find a home or a community where they can get all of their needs met
within that area of their life or their business. Meaning that,
yeah, you probably...it'll still work all the time to get them in with a very
specific offer, but once they're there, they get introduced to this breadth of
offerings that they can get, kind of a la carte, on their own terms,
more or less.
That that's going to become more appealing, that they come into your
fold, into your business or my business, and then once we're in relationship,
once they're an active client and they get to know our culture and what we're up
to, there's some breadth of offerings. There's like a catalog of different
solutions and they get to pick and choose what's going to be absolutely ideal
for them on a timeline that's going to work for them.
So this idea of a one-stop shop is going to become more appealing in the future.
In our space, that hasn't been an appealing offer for people.
But I see it going, I see it becoming more and more appealing, moving forward.
And the other thing is, you know, to consider, and this is something...Callan,
I see you made a post about "Tony will like this one."
I assume you're talking to Tony Pennells.
So there's a piece of this that actually came out of a conversation with
him. Anyway, a gentleman named Tony Pennells, if you check out a website
called mindshift.money. That's one of his websites. And so Tony Pennells is a
student of mine but he's also become... I've become a student of his as well,
one of those, kind of, symbiotic type dealies.
A really smart dude, he lives in Perth, Australia.
Anyway, so we were having a conversation, I don't know, it was sometime in 2016 and
he was telling me that in his observation, that different markets,
part of a maturity often...that there's a point where if you look at medical
industry and, you know, find like investing is another area where,
over time, when you've got all of these different solutions,
there becomes a point where, before you get access to all these
solutions, there's a point of entry where you have like a session
with a person or an assessment of some kind, and you...
So someone gets to know, "Okay, what are your specific needs?"
And then you get a prescription. You get a diagnosis.
Then you get sent off to specialists.
And so I'm not sure exactly how that's going to look in our space but I could...
I see that could potentially be a part of it. So if you're looking at moving forward
and going wider with regards to the offerings that you have for however it is
that you specifically serve your market, one of the things that you may consider,
this is going to tie in nicely with the number one learning from
2016 when I get to that.
But if there's some way that you can actually find out what the specific,
what the unique needs are of each buyer or each potential buyer, on their way in, so
that you could give them some direction instead of overwhelming them, again, with
your whole catalog of offerings over time. If you gave them some direction with
regards to which ones you recommended, based on your diagnosis,
what is it that you'd prescribe for them.
So yeah, that's my prediction for where our little industry is going here in the
next little bit. This idea of having a breadth of offerings to let them shop,
let them customize exactly how it is that they want to be served by you so that they
can get their unique and specific goals met. Whether, you know any area of their
life, any area of their business, however it is that you're serving them,
start to widen it out, start to...
And there are some people in our space, you know, those of us that serve
transformation leaders, those of us that are coaching coaches to coach more
coaches, there are some of us who are well set up to take advantage of that,
I think, because they've already been accumulating that over time.
But there's a lot that aren't. And I think that...I hate to be...
I don't know, this may be perceived as negative.
But for those who either don't believe me or that, you know, think it doesn't really
matter, it's not that big a deal. I think that in the coming years,
that the results in their businesses will be evidence of ignoring this trend.
In other words, I think they'll have to work harder and harder,
and harder, and do more things just to maintain, never mind grow.
So, anyway, that's my take, I don't have a crystal ball here. Just because I say it,
it does not necessarily make it so. But yeah, it's definitely how I see the next
little bit going and definitely how we'll be, or have been already,
modifying and building out our business as we move forward.
So yeah, I'd love to hear your thoughts.
If this provoked you in any way, shape or form, positively and negatively,
any ideas, anything that you think that you can add to your business
to start to widen out the scope, verticals, if you will,
please leave a comment below, I'd love to hear.
And other than that, watch for tomorrow's video, I'll be onto number five.
Now, tomorrow I'm going to have a guest on here, likely a lovely,
talented, beautiful, young woman that you've likely never met before.
Very unlikely that you will know who she is until I introduce her to you.
And she's really doing amazing job at adding some value to a big learning that
I'm frankly quite excited to share with you. So watch for that tomorrow.
Or the easiest way to make sure that you get notification that that one starts is
by liking my page.
So there should be a link somewhere. The page is supposed to be called
"Justin Livingston - Lucrative Luminary Training."
There was a miscommunication. So one of my team changed it to
"Justin Livingston - Playful Genius."
So whatever you see up there, just click on that and make sure you like the page on
Facebook. We'll give you a notification. Paul is asking, "What time tomorrow?"
It's going to be, I think, around 1:00 p.m. Pacific or maybe as late as
1:30, something like that, 1:00 to 1:30 Pacific Time, we'll get started.
Thanks so much for watching again. Any questions, comments, any ideas that you
had that this provoked in any way, shape or form, please leave a comment below.
I'll be going through them and responding throughout the day.
And if this was of any value to you, please give me a like, a heart,
I really like the wow ones, that's the one with the wow that goes across,
you can hit me up with one of those. That would be awesome.
Yay, thank you. Yeah, those are my favorite, the wows.
You're welcome Denise, thanks so much for watching. And I'll be on here again
tomorrow. And thanks for watching as well, Callan. I see you've been sending me lots
of love there. Thank you very much and I will see you tomorrow.
Oh, you already have it, so...
She's not the guest though. Someone else is. You'll have to show up to see who the
guest is. Okay? I'll see you tomorrow.
Until next time, be brilliant. Bye.
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Warcraft Adventures Lord of the Clans cinematics trailer - Asumo Vietsub - Duration: 1:09.
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Sweat Lodge Takes Modern Approach To Ancient Practice - Duration: 1:29.
RICK: IMAGINE GETTING A FULL
WORK OUT WITHOUT LIFT A FINGER.
PAT: ALL THAT IS REQUIRED IS A
GOOD SWEAT, AND WATCHING TV.
SUZANNE MARQUES WITH A MODERN
APPROACH TO AN ANCIENT PRACTICE.
GREAT.
REPORTER: LET'S SHAPE HOUSE PUTS
TWIST ON SWEAT LODGE.
THEY TUCK YOU INTO A 160 DEGREE
BLANKET.
I AM LESS IRRITABLE, LESS
STRESSED THEN THE WEIGHT LOSS
ASPECT TOO.
REPORTER: LUXURY DETOX IS
GAINING POPULARITY WITH PROMISES
OF GLOWING SKIN AND LOSS OF
CALORIES.
BETTER THOUGHT PROCESS.
REPORTER: YOU STAY IN THE
INFRARED BLANKET FOR UP TO AN
HOUR, BUT IT REALLY THE LAST 10
TO 15 MINUTES THAT GIVE YOUR
BODY A FILL WORK OUT, HEATHER
HITS THE SWEAT LODGE 1 A WEEK.
YOU CAN BURN A THOUSAND
CALORIES WATCHING NETFLIX.
REPORTER: SHE HAS DROPPED 10
POUNDS AND SAYS HER SKIN IS
CLEAR.
PAT: WHAT DO YOU THINK?
I'M NOT SURE.
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Mercedes-Maybach S600
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Вывод из запоя и снятие похмелья амбулаторно (в клинике) - Duration: 1:33.
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1927 The King of Kings (El Rey de Reyes) - English - Castellano - Cecil B. DeMille - Duration: 2:37:36.
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7 Amazing and important facts about Donald Trump, The President of United States - Duration: 4:01.
7Amazing Facts about Donald Trump, The President of United States.
Donald Trump has won the US elections and now he is the President of
United States.
He has been a fixture in business, media, and entertainment
for years.
Since he threw his hat in the presidential ring, however, the media coverage
about him has been nearly non-stop.
The Donald has lived a long and colorful life and there may still be some things people
don�t know about him.
The following are 7 amazing facts about Donald J. Trump.
1.
Donald Trump has Filed for Bankruptcy Four Times.While
Mr. Trump hasn�t personally filed for bankruptcy, his various businesses have on four separate
occasions.
Back before he was a presidential hopeful or even a reality television star, Trump was
famous as a real estate tycoon.
One of his specialties was building and operating incredible casinos and hotels.
2.Donald Trump Abstains Completely from Alcohol.
While many of Donald Trump�s casinos and hotels may be
flowing with an endless supply of alcohol, Mr. Trump
insists that he doesn�t indulge in any of it.
Not only does Donald Trump not drink alcohol, but he�s
stated that he has never drank at any time throughout his life.
The reason he abstains is both personal and sad.
3.Donald Trump Hit it Big with the Television Show �The Apprentice�
Trump became the star as well as the executive director of the NBC reality show �The Apprentice�
in 2004.
Even though Trump was already extremely wealthy, he was paid $375,000 for each episode of the
show.
The show was so successful that a new format was introduced that was called �The Celebrity
Apprentice.�
4.Trump Actually Shaved WWE Owner Vince McMahon�s Head
During the �Battle of the Billionaires� both Trump and McMahon selected players to
represent them in the ring.
Trump and McMahon made a bet in which the person whose representative lost would have
to shave his head.
5.Trump Claims He�s Never Used an ATM When making a visit to �Late Night with
Conan O�Brien� Trump said that he has never used an ATM machine.
That may surprise some people, but when it comes to banking transactions Trump probably
has accountants and assistants taking care of these types of things.
Perhaps he�s old school and actually goes into the bank to withdraw large sums of cash.
It would seem to be Trump�s style to carry a large amount of cash around.
6.The Donald Has a Star on the Hollywood Walk of Fame.
After the success of the reality show �The Apprentice� Donald Trump received a star
on the Hollywood Walk of Fame.
The star was unveiled on January 16, 2007.
7.Donald Trump is a Social Media Fanatic.
Donald Trump loves to stay involved on social media, and Twitter in particular.
It�s been reported that he sends approximately 372 Tweets each month.
That averages out to about 12 a day!
He�s also prominent in other areas of social media with millions of followers on Facebook,
Instagram, and Vine.
Undoubtedly Trump�s savvy use of social media has played a part in his political success.
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Mercedes-Maybach S600
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For more infomation >> Mercedes-Maybach S600-------------------------------------------
Citroën Grand C4 Picasso 1.6 VTI 120PK IMAGE * 7-ZITS * CLIMA * - Duration: 1:54.
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For more infomation >> Citroën Grand C4 Picasso 1.6 VTI 120PK IMAGE * 7-ZITS * CLIMA * - Duration: 1:54.-------------------------------------------
Hajime No Ippo Ending 1 - Duration: 1:20.
Good Viewing
As today ends
I think about
Something that I can accomplish
I guess I worry too much
It will be alright
As long as I believe
It will become the first step
The paper plane fly's through the sky
hoping to make it in time for tomorow
I will always, always, always, always keep on believing
So I can always, always, always, always, keep on flying
Don't forget a litle like if you like and subscribe ! ^^
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For more infomation >> Hajime No Ippo Ending 1 - Duration: 1:20.-------------------------------------------
Automated Parking
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Easiest Way to Significantly Increase Your Conversions - Lesson #9 from 2016 - Duration: 18:10.
Welcome back to my Top 10 Learnings from my business from 2016,
and my predictions for what's coming in 2017 in our lovely little land of
Transformation Leadership. And so, this is going to be number nine here,
of course, I'd mentioned I'm counting down from 10 down to 1 over the last 10 days
of 2016. If you missed yesterday's video which was number 10, I've posted
a link to it in the description of this video. So you go ahead and click
on that, and that'll take you to lesson number 10, which I called the Rule of
Complexity. And that video has been extremely well received and it's really
struck a chord for people, so I recommend that you check it out,
that you watch that one as well.
So let's move on to today's, which is my lesson number nine, which I'm referring to
as The Easiest Way to Significantly Increase Your Conversions,
and in the examples and stuff, I'm going to be referring to online sales
conversions, so these concepts, or what I'm about to share with
you, could just as easily be taken offline as well.
Okay, so first, let's define conversion.
People tend to be aware of the word, and what it means, and how it applies to their
campaigns. However, I'm going to take a position on it, or a stance, of the
definition of the word, in its most general sense which you probably...
It's likely that you never thought of it in these terms. So in the end,
what matters, or the conversion metric that actually matters in the biggest
context, there's only one, and it's the amount of money that you keep from any
campaign, taking into account refunds or payment plans where people make
installments, or sometimes they don't, or they cancel, or whatever, or
stop. So with regards to any campaign that you do, it's the money that you end up
keeping on deposit, in your account, relative to the total exposure of your
message. That's the ratio that determines your conversion, the amount of money you
keep relative to the overall exposure.
So I'll give you an example, let's say that you were going to run a simple
campaign where you were going to send some emails out,
or send an email let's just say,
keep it really simple, you're sending one email out to all your contacts
and inviting them to get on a webinar with you. So, they click on a link,
they go to a webinar registration page, they sign up, they attend the webinar,
you're going to teach them something amazing,
and at the end, you make an offer for some product or program that you sell,
a pretty very straightforward, very common type of campaign.
So in this case, there's a lot of micro conversions
along the way that you could measure, right? So you're sending out an email
to your entire list, well there's the number of those people that actually
open the email, that's your first micro conversion,
then of the people that open it,
some of those people are going to click on the link, that's your next one.
Of the people that click on the link to go to your registration page,
well some of those people are going to actually register for your webinar,
that's another micro conversion. Of the people that register, some of them
will show up. Of the people that show up
some of them will stick through to your offer,
of those people some of them will buy your offer, and of the people that buy your
offering, some of those people will actually pay for it, or give you
the money, not cancel, or not ask for a refund, those types of things,
your retention. Okay, so those are all micro conversions.
So in that case the first thing I'll say,
now this is not my main point, I'm building to the big takeaway here,
but the first thing that I'll say though that's really important in
increasing your conversions, is to be aware of what the ratio is
at each of those steps, each of those micro conversions.
And be aware of, where is the weak link here?
Where is your opportunity for the least amount of effort
to have the biggest impact overall?
If you're getting great open rates to your emails but the click-through rate is crazy
low, well then quite likely the biggest opportunity for you within the
campaign is to get better at the actual email copy, to get more people to click
through. Or maybe lots of people are clicking through, but the registration
page is converting really low, well then that's going to be your biggest
opportunity, etc, etc, down the line. And knowing that, if you can,
let's say, just for sake of argument, if you can double the conversion at any
single one of those micro steps, micro conversions, then you double the result,
assuming the other ratios hold true. So anyway, when it comes to conversion,
and all your campaigns, I invite you to look at it that way
and to make sure that you're tracking all these things,
or even better yet, someone else in your organization
if that's not your forte, tracking the numbers and all that.
Well by all means, have someone else do it. It just needs to get done, right?
It doesn't have to be you, for sure.
Again, that's not my big takeaway here, but that is an important point for sure.
Okay so, my big takeaway, all right. So remember that you are...
This idea of the conversion, so most people would see it as,
"Well, my conversion is whatever the total number of buyers is from the campaign."
Relative to some pool that they're measuring.
So some people would say, "The conversion is I had 100 people on the
webinar and 10 people bought, so my conversion is 10%" And that's what they're
measuring, or they might say, "But I had 10 people buy, out of 200 people that
registered for the webinar, so I had a 5% conversion." So these are all very
short sighted, it's not taking, it's not looking at the entire picture.
As I mentioned before, when you're looking at the bigger picture,
the conversion is not the number of buyers, it's the dollars in,
relative to the total exposure. So, if you're looking just for people that
register for your webinars then that's not the total exposure.
In the example we gave, the total exposure would be the size of your email list.
Because you sent an email out to that many people, there's that much potential.
And, the result isn't limited to the number of buyers.
Like if you have 10 people buy something from you for $200, well that's double the
conversion of 10 people buying at $100, obviously. You've made twice as much
money, therefore the overall conversion is double. Okay, so hopefully, that's all
making sense, building up to the big takeaway here. Because what the
learning is, is that your biggest opportunity... Okay this is true for
almost everyone in the transformation space, there'd be very few exceptions,
okay there will be some exceptions but very few.
So, it's very, very likely that your biggest opportunity
to significantly increase your conversions,
now remember it's the dollars on deposit relative to the exposure,
that's what I'm talking about here, the biggest opportunity that you have right
now is to in every campaign that you do moving forward, every campaign,
is to offer something else to the people that just bought from you.
So in other words, you want to create an upsell,
have an upsell in every single campaign.
Now I just mentioned about tracking all of these micro steps, all of these
micro-commitments, right, and finding the weakest one. Now, that's important to do
over time. However, what I'm suggesting is, is that what will trump all of that in
the short term, in other words, something that you can do with the least amount of
effort that's going to give you the biggest result right away,
offer and upsell. So here's a couple of things I would like to say about that.
Well typically, if you do a really poor job of offering an upsell,
it's going to add 20% to your conversion,
and we've had many campaigns where it adds 40% even 50%,
meaning for the same campaign, we do the same set of steps, but just by offering an
upsell, we'll do 40% to 50% more in revenue. So, we do a big launch and we
do a million dollars worth of sales of whatever the core offer is,
because we have an upsell in place,
we'll do an extra half-a-million dollars sometimes in sales.
So the potential is huge.
Okay so, how does it work? Well when offering upsells in your campaigns
there's two ways to do it. And so I've tested many different variations,
and what I've found gets the best results is
to use both, to do both in every campaign that we do,
so that's what we tend to do now. So how it works, the first is what I refer to
as an inline upsell, and that's when you make an offer to someone immediately after
purchase, they purchase something. Or you could even do it if it's a live event,
if you're doing this offline you could do it at the point of purchase,
they're at the back table at your event, registering for something that you just
offered for $2000, well the person at the table could let them know of an
additional offer like for 10,000, or something, where they get some other
amazing thing. That would be an example of an upsell, as well. But anyway,
let's keep it to online for simplicity's sake. So they make a purchase and then
there's what's called a one click or a one touch upsell, which most shopping carts
now, pretty well all of them have this technology built in where they fill out
all their details, they hit the button to buy whatever it is, but the credit card
transaction's actually held open. The literal transaction hasn't
taken place yet, the transaction is still open and they land on a page where you can
have a video or text, we tend to do ours in video, where,
let's say it's Callan [SP], my business partner,
most often our campaigns are with her.
She will describe some other opportunity that they have, that they may want to take
advantage of, let them know that the logistics, the benefits, and the tuition,
whatever. And then just say, "Well hey, if you simply click that button below,
and you'll get that offer instead, If not that's, by all means you can click
on the other link and that'll take it directly to the members' area for what you
just purchased." So that in and of itself tends to add a good
10% to 15% to any campaign that we do.
But then, where the big... Where the real magic is,
what we do at the end of any campaign, we'll wait a few days and then we always
host a webinar. Typically we'll do a series, we'll do it two or three,
I mean sometimes even four times, but anyway... We'll host a webinar where the
function of the webinar is to make the upsell offer, because originally with the
inline upsell process, only the people that went through your campaign and then
bought actually see that offer. So then what we do is once the campaign's over,
we just expose that offer to the entire community. Like if it's in a launch let's
say, we'll expose that offer to the entire launch list, and that will add an extra
20%, 25%, 30% conversion, meaning dollars in per campaign.
So that's my big takeaway for you. For whatever reason I find that in other
communities this is kind of common knowledge I think, but for whatever reason
in the transformation space, the idea of upsells, they're underutilized,
barely any one's doing them and I think my take on it is, because it's not like
people have never been exposed to the idea before. I suspect that it's an
inner game issue, that people have the opinion that if someone
just bought something, their making them another offer is uninvited,
or intrusive, or forceful, or sales-y, or manipulative,
or any of these things. To whatever it is,
that you're utilizing in your core campaign and with your core offer,
whatever tactics and ways of being that you're using to really connect with people
and make them an actual offer as opposed to a sales pitch, those same
rules of communication apply in the upsell.
It really shouldn't be any different,
there shouldn't be anything forceful about it.
I think if you've ever seen Callan and I do it, you'll notice that there's nothing
about the video that pressures people or has them think that they have to do it to
be successful. It's just another option, it's just another thing that gives them
some other benefit. There's a question that just came in from Shelley,
"Question, is that upsell a higher price point than the original offer, especially
with the non buyers?" Great question Shelley, I said that really
quietly, so hopefully that came through the mic. So Shelley's asking,
is the upsell a higher price than the original offer? Yes, I like to...
What seems to be the sweet spot is if it's about five times higher.
So if we have a $2,000 core offer, the upsell will be in about the $10,000 range
typically, and you can do the math for other price points.
But yeah, and it's always that same... When we make the offer to the non-buyers
of the original campaign, it's that same investment point but it includes the
previous offer. So, let's say we have a $2,000 offer and then a $10,000 upsell.
After the campaign's over we'll do a webinar where we go direct to the $10,000
offer but it includes for free, the original $2,000 offer. So they're getting
the same overall deal that the upsell people got. If that wasn't clear,
when we do the inline upsell, the upsell is inclusive of the original offer.
We tend to always do things that way because it makes... The articulation of
the offer becomes much more appealing, because they have a lot of value on what
it is that they just purchased. It's one thing to say, "Hey, you're buying this
thing." And then say, "Oh, this is bonus. That's worth $2,000." Yeah, okay.
But if they just filled out their payment details to buy something for $2,000,
well it has exactly $2,000 worth of value for them, obviously,
because they just agreed to that.
So, when that now becomes a part of this bigger package,
now they're getting this $2,000 thing for free by investing in the $10,000 thing.
The proposition becomes very powerful, but great question Shelley.
So yeah, my big takeaway, my invitation, my encouragement to you is to
take a look at the campaigns that you're already doing, and just look to add an
upsell in both, inline and post-campaign. And then lastly, just to either identify
or remind you if you've heard this before, what makes for a really great upsell.
Because the person that you, in your campaign, especially when it's the inline
upsell, they just purchased something. So, what is the most appealing
thing that you can offer to someone based on what you know about them?
You want it to be one of three things, so they just bought something to get a
specific result. So the first thing that you can offer as an upsell
is something that gives them more of that result.
Now when I say more, sometimes people misinterpret
that, and they add as the upsell more features to the original offer.
So saying, "Hey, here's your thing where you're going to get these videos, and my
group coaching, or whatever." And then the upsell is,
well instead of getting 6 of these calls, you are going to get 12 of them.
Well, that's not a great upsell, that's more features.
That's not going to be compelling. It has to be a promise that gives them more of
the result. That's a very important distinction. Another classic,
a really great and compelling upsell is when you make an offer for
whatever the result is, and then you give them an opportunity to get the result
faster, sooner. Whatever their result is, how can they get it a lot
quicker or more instantaneous would be ideal, like immediate?
So, a done-for-you, as an example, would be compelling.
You're going to teach them to do something and then the upsell is,
"Well hey, I'll just do it for you and it'll get done really quick."
That would be a really compelling upsell.
So, what did I say? I said, more of the benefit,
a faster result, and then lastly, would be an easier result. So how can they
get that result that you're promising, but with less effort? So less of their own
energy, less of their own time, whatever. That done-for-you would be an example
of that as well. So yeah, that's Lesson Number Nine. Thanks for watching,
and if you're not already a liker of my page, please go ahead and like it,
the reason being, I've still got eight more of these to go
over the next eight days. If you like my page then Facebook will notify you
as soon as I go live with those.
So you'll know, and you'll have access to it, and if you missed
Lesson Number 10 that I did yesterday, the first one, that link is provided in the
description of this video. So, go ahead and watch that one. Any questions,
any comments, anything, just go ahead, ask them below. I'll be on here throughout the
day. I'm not doing a heck of a lot over the holidays. I'll be mingling and be able
to answer your questions and whatnot. And yeah, if this is a message you think that
people you have access to, you think it will serve them, by all means share away,
I would appreciate that as well. And yeah, until tomorrow, I guess.
Be brilliant, and thanks for watching. Bye.
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DeMarcus 'Boogie' Cousins tears up in goodbye speech to Sacramento - Duration: 1:16.
DeMarcus "Boogie" Cousins may be brash at times, but he showed another side to him Monday night.
A day after the Kings traded Cousins to the New Orleans Pelicans, the All-Star center said his goodbyes to some in the Sacramento community and the 6-11, 270-pound big man began to tear up in a video that was posted to Twitter.
"I love this city and never change," he said before pausing to collect his emotions. "Even though I'm going it'll still be the same, still looking out for these kids. Every family in this city matters to me.
... Everything's the same, I'm just not in a Kings uniform anymore.
... but the love is still there. Thank you very much."
DeMarcus Cousins gives an emotional farewell to Sacramento.
(Brandon Dill/AP)
Earlier on Monday, Kings GM Vlade Divac said in a press release, "It was time for a change and I decidied this was the best direction for the organization. ...Winning begins with culture and character matters."
While Cousins has had some disciplinary issues with technical fouls and verbal altercations with the media, Divac may have underestimated how much Cousins meant to the Sacramento fans and what the organization and city meant to him.
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Swedish cops featured in film cited by Trump call filmmaker 'madman,' claim quotes were misapprop... - Duration: 2:40.
President Trump was widely rebuked for his unfounded comments about Sweden over the weekend — but it turns out Trump isn't the only one catching flack over the apparent blunder.
Trump caused international confusion when he during a Saturday night rally in Florida asserted that the U.S. has to strengthen its immigration laws because of what happened "last night in Sweden." After Swedish officials demanded clarification, the President said via Twitter that he was referring to a Fox News segment about a short film that attempts to correlate immigration to a recent crime surge in the Scandinavian country.
On Monday, two Swedish police officers interviewed for the film lambasted its American producer, Ami Horowitz, for supposedly taking their quotes "completely" out of context.
"I don't understand why we are a part of the segment. The interview was about something completely different to what Fox News and Horowitz were talking about," one of the cops, Anders Göranzon, told Dagens Nyheter.
Göranzon and his colleague, Jacob Ekström, told the Swedish newspaper that Horowitz asked them general questions about crime in Sweden. What Horowitz didn't ask, however, was whether they believed the rising crime rates had anything to do with immigration.
"It shocked us. He has edited the answers," Göranzon charged. "We were answering completely different questions in the interview. This is bad journalism."
Göranzon claimed Horowitz has eroded his trust in reporters.
"It feels like hell," the cop said. "The real questions should be shown along with our answers. We don't own the rights to the film, but the end result is that we don't want to talk to journalists after this. We can't trust each other."
Ami Horowitz, here with actress Carrie Lazar, at the 2007 Sundance Film Festival in Utah.
(Ken Levine/WireImage for Sundance Film Fest)
Horowitz didn't immediately return a request for comment from the Daily News. The New York-based filmmaker did take to Facebook after the story about Trump's rally comments first began to swirl.
"I think every media outlet across the globe covering my interview with Tucker Carlson and attacking the President is missing the point," he said in a Sunday post. "Sweden is under assault because of the open door policy to Islamic immigration."
Since the end of World War II, Sweden has become known as one of the world's most refugee-friendly countries. While some local politicians have raised concerns over accepting too many immigrants too quickly, there have been no Islamic terror attacks in the country since 2010.
Horowitz' film suggests that migrants in Sweden are to blame for a recent crime surge — though there's no official statistics or studies corroborating that claim.
"They oftentimes try to cover up some of these crimes," Horowitz told Fox News host Tucker Carlson on Saturday, adding that Swedes are supposedly called racist if they speak out.
Göranzon ripped Horowitz as "a madman" after finding out what he had actually been interviewed for.
"We don't stand behind what he says," the officer said. "He is a madman."
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Bronx drug suspect needs rescuing from N.J. cliffside after fleeing cops - Duration: 1:24.
A suspected Bronx drug dealer fleeing from New Jersey cops needed a save when he got stuck on a cliff just north of the George Washington Bridge, officials said.
Anthony Lora, 22, made a run for it after he was caught selling drugs to an undercover officer on Palisades Interstate Park in Fort Lee at about 5 p.m., cops said.
Palisades Interstate Parkway Police rescued suspected drug dealer Anthony Lora.
(Palisades Interstate Parkway Police)
He bolted through the woods, crossing a fenceline, and started climbing down the nearby Palisades Cliff, with Palisades Interstate Parkway and Port Authority police converging fast, cops said.
Lora bolted through the woods, crossing a fenceline, and started climbing down the nearby Palisades Cliff.
(Angus Mordant/for New York Daily News)
That's when he got stuck in a tree, cops said.
Police called for a rappel team to rescue Lora, who was stranded about 50 feet down the cliff, near the bridge.
(Angus Mordant/for New York Daily News)
Police called for a rappel team to rescue Lora, who was stranded about 50 feet down the cliff, near the bridge.
Parkway police charged with conspiracy to distribute cocaine and ecstasy, resisting arrest and making a false statement.
He was taken to the Bergen County Jail, and is also awaiting extradition to New York on robbery charges.
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