Open up your smartphone, choose your go-to social media app, or browse to your favourite
website.
What do you see?
Video.
It's everywhere online, and you and I both know it's not going away.
Platforms will change, audience attention will shift, algorithms will be updated but
video, as a form of valuable communication and information exchange, is going nowhere.
So, the question you'll be asking yourself as you build, and scale your online business
is not likely to be; "Should I be using video?" but rather…
"How can I use video?" and...
"What videos should I make?" or…
"How can I ensure the videos I'm using are actually effective?"
As an Online Video Strategist I hear it all the time, from entrepreneurs just starting
out through to multiple 6 and 7 figure businesses, they want to be doing video, an in many cases
already are doing video but they are continuing to struggle to get clear on exactly what video
to use and how to get the right results for their business.
It's a very common problem.
And You're not alone.
You see, back in 2013 I realised I was basically failing my clients.
As owner of a video production company here in Australia we'd built a successful business
creating videos for companies large and small from micro business up to national brands,
clients would come to us because they wanted an awesome video to help their business grow.
And we'd do that… we'd create an awesome video.
They were happy - we got paid.
Everything is hunky dory, right?
Wrong.
We were failing our clients each and every time.
You see the truth is that they weren't really coming to us for an awesome video, what they
actually wanted was for their business to grow.
The video was just a means to help them get there.
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They wanted results, and all we were delivering was a product.
Something needed to change.
I needed to change my approach.
I recognised that I knew my craft of video production but what was lacking was the strategy
to get these videos seen by the right people in the right way, and at the right time.
So the videos returned on my client's investment, and then some!
I needed to no longer focus on creating a product - the video- and instead deliver a
solution by achieving business objectives through the medium of video.
So I got busy and educated myself.
Over the last 5 years I've spent countless hours, and many thousands of dollars absorbing
everything I could about digital marketing, and online video strategy.
I've tested ideas with clients (and in my own business), some more successful than others.
I've attended courses, workshops and conferences.
I've bought programs, examined systems and explored platforms.
Over the last 2 years I've consulted with clients around the world one on one working
with them to build and grow their online businesses with renewed direction and focus behind their
video marketing.
I've also begun building my own personal brand (with strategic video at it's core
of course!) and have experienced plenty of ups and downs along the way.
Despite this I certainly wouldn't suggest that I know everything there is to know about
online video (I never will), however what I do know I plan to share with you, and the
first step is this book.
The Online Entrepreneurs Video Strategy Blueprint is a summary of everything I've learnt about
designing strategic online video content for business.
In the book I break down for you the blueprint and outline the 7 elements essential to an
effective online video strategy.
Step by step I'll take you through the key things you need to understand and have in
place before you press record on that video camera or hire that video producer.
And for a limited time I want to gift this blueprint to you, to help you get started
with online video the right way.
So click the link to find out more about how you can grab a copy
of the eBook today.
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