Hey YouTube it's me Spotty.
Welcome to a very different Weekly Cubing Topical!
Today I wanna go through my top 5 tips focused on growing your YouTube channel.
Let's get straight into the first thing that I cannot stress enough, and that is consistency.
This won't matter if your main focus isn't really growing on YouTube but rather just
sharing content.
However, if you are looking to steadily increase the number of people who watch your stuff
then consistency is key.
It doesn't matter so much how often these uploads come as long as there's some sort
of pattern to them although for cubing content, unless you're doing some sort of big project
per upload, once a month is probably a minimum.
If you can, aim for fortnightly or weekly uploads.
Consistency will build up a more regular following as well as encourage some sort of expectation.
Number 2 kinda ties with the first and that is specialise in something and be unique.
If you think about it, almost all of the bigger channels really specialise in a pretty small
area within cubing.
Nathan Wilson is the first that comes to mind, in the niche of cubing, he specialises in
puzzle modifications.
JPerm is another example.
He does do a variety of content but he is known for how to videos as well and tutorials.
The Cubeorithms, they do cubing animations really really well.
JRCuber is known for his high quality reviews and unboxings.
And even Derpy, he's known for his outgoing and crazy personality in the cubing community.
I'm including myself when I say that don't just be a lesser version of another YouTuber,
put your own twist on things, find something you love and be great at it.
The third point I wanna talk about is branding and first impressions.
It doesn't matter if you're uploading the greatest videos ever produced if nobody
is enticed to click on it in the first place.
So it's also really important to put some effort into your channel's first impressions
– I'm talking you channel name, banner, profile, thumbnails, even intro in your videos.
Think of a creative channel name, have a go at
making a killer banner and profile to go with, put effort into each of your thumbnails and
do not have an intro longer than 3 or 4 seconds.
By the way, if you're looking for a free equivalent of photoshop I'd really recommend
GIMP.
It's a really powerful program that you can do your graphics and thumbnails in and
has more than enough features and tools to get you started.
But be warned, there will be a learning curve.
The 4th thing is one that's probably the most obvious and that's the actual quality
of your content.
As in how good are you audio and visuals.
Now, most would directly connect this to gear – expensive gear that most of us don't
just have lying around the home.
And yes, this is true, is it easier to make really awesome quality content with expensive
cameras and audio equipment.
However, this is secondary to the actual content.
This channel was able to grow to over 3000 subscribers using only my I phone 5 and a
tripod before I invested my first $50 into a better mic.
Of course though you should definitely make the most of the gear you have and I do have
some pointers.
The first is that if you have a phone, the mic on it is surprisingly decent and it sounds
really good when pointed and positioned about 15cm from your mouth and paired with a pop
filter.
The one I use is still this DIY one made out of tissue and paper and it works actually
really well.
The second is your phone's sensor is very small so it is crucial to have plenty of light.
The best way to get this is by filming on a desk near a window.
You can also use lamps, however, try to use cool bulbs rather than those tungsten lights
that give a yellow tint to your video.
Okay, last tip, number 5.
Be active in the community.
One of the ways that I initially started to grow was by leaving comments on just about
every cubing video I watched – across big and small channels.
Besides from one I think which I have talked about in videos previous, none of these were
SPAMMY comments that begged for people to check out my channel.
I must admit, very few of these comments were particularly thoughtful although I still hope
they encouraged the creators.
But the point is that since I was engaging with other people's content, at the same
time I was giving myself some exposure.
I often got people checking out my stuff just because they saw me commenting on a ton of
other people's stuff.
Now what I'm not saying is that you should comment on people's videos just because
you want exposure for your own channel because that's totally the wrong mindset and that
was something that I didn't do super well.
However, definitely engage with channels you like, definitely make an effort to be present
in the community, both on YouTube, other social media sites and in real life and slowly but
surely, people will get curious.
Also, as a bonus, you taking the time to leave an awesome comment really does mean a lot
to me and I'm sure other creators as well.
So to recap, be consistent, find a unique niche, put some effort into your branding
and image online, keep an eye on your quality and engage with the community.
But anyways, that's all for today, thank you guys for watching and I will catch you
all in the next one.
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