- [Prez] My name is Prez, and I work at Thrillist.
Around these parts I'm known as the 5 Dollar Lunch Guy.
Every episode, I'm gonna put you guys
onto the very finest New York grub for $5 or less.
"Look," Mrs. Witch commanded.
Meg dropped her arm. "They seem to be moving
towards the planet."
Oh, hello.
Sorry, you just caught me reading a book
and shooting perfect 3s.
I'll see what our mission is today --
uh, oh, the knish.
If you really want to dive deep
into New York food history,
the knish is as important to the city
as a pizza or a bagel.
Brought to New York by the first wave of Jewish immigrants,
it was quickly established as the quintessential cheap eat,
affordable, and filling.
And today, it's my perfect five-buck lunch.
So, let's get into it.
(hip-hop music)
Now, you can get a knish in any one of
the thousands of delis, and bakeries,
and Jewish grocery stores, all over the city.
But, for this episode, I figured,
why not go to my neck of the woods,
the unofficial food capital of New York:
Queens, right?
And we're gonna head to a place called Knish Nosh,
an old-school Jewish bakery,
that's, uh, you know, been doing this for a while, it seems.
It's five bucks somewhere, let's go.
So these are the rules of "Operation 5 Buck Lunch":
It's gotta be good, 'cause nobody wants bad food for lunch.
No big chains, 'cause that's just too easy.
It's gotta be $5 or less.
And whatever I don't use today,
rolls over into the next episode.
(hip-hop music)
- The earliest that I can ever remember
was going to a Giants game as a kid and getting a knish,
either in the parking lot or at the stadium.
- In terms of New York food, how does it rank around,
like, pizza and bagels and stuff?
- Uh, not quite up there. - It's not quite up there?
- We don't put it with pizza and bagels, no.
- No, it's not really considered?
- No, because it's not --
I just kinda think of it as like more of a side dish.
Go ahead and try one, I mean, if you like potatoes,
you know, definitely go ahead and try one.
- I like potatoes, I like the contrast
of the crisp outside and the soft inside.
It's like mashed potatoes, in like a phyllo dough.
- So, have you ever had a knish.
- Yes, those tasty delicious pieces of potato.
It's almost a bite out of heaven.
If you're really, really hungry and hungover,
it's amazing.
- Do you have a favorite place to get them?
- Uh, there's that Knish Nosh.
Knish Nosh place.
- That's where we're going.
- So that's what food is right.
Food is language you can taste.
- Holy crap.
Oh my, guys, show over.
It's over. He won the show.
No more interviews.
(hip-hop music)
- Ready for this fun fact?
Fun fact!
The first ever knish bakery, Yonah Schimmel's,
was founded on Houston Street in 1890.
That's 70 years before
the legendary Lombardi's pizzeria was founded.
So technically, if you think about it,
knish has been in this city longer than pizza.
The more you know.
(hip-hop music)
Here we are: Knish Nosh.
I've been waiting for this all day.
Shout out to Rego Park, shout out to Knish Nosh,
I'll try to eat this.
(camera shutter clicking)
What do you recommend that I get here?
What would you suggest for me?
- You gotta try the knish. - I'm definitely--
- You can't come in Knish Nosh,
and I'm gonna tell you to try something else.
This is really just fresh-made potatoes,
and little seasoning, it's not fried.
- It's all natural, it's all like,
just put a little love on it.
- Nope, put a lot of love in it.
- There you go, whoo.
Put some love in your food, it'll taste better.
What makes Knish Nosh different for you?
- The way the knish is they're just
so much better than something
you would get from a supermarket, in the freezer section.
Like I said, they're home-made,
they're baked, they're not fried --
they're delicious.
- How long has Knish Nosh been here?
- Knish Nosh has been here for 65 years.
- Sixty-five years? - Yeah, on Queens Boulevard,
and we also had a place in Central Park for eight years.
- Really? - Yeah.
- What is -- for our audience that doesn't know --
what is a knish?
- A knish is, it's potato-based,
basically, we peel them, we boil them, we bake them,
we mix them with some onions,
and then we hand-roll them into very thin dough
and bake them in the oven.
- What makes Knish Nosh special?
- I think it's, you know, we're the only ones
who really use all potatoes in our product.
We don't mix any artificial ingredients,
no preservatives -- nothing.
We don't normally tell people to take them home,
if you don't eat them, freeze them.
Because there's no preservative.
And, yeah, it's great.
You know, the only way to describe a knish is
it's like a baked potato that tastes good.
Knish Nosh has lots to choose from for $5.
- I think I'm gonna go with the classic,
I think I'm gonna go with the classic potato knish.
Well, what's in that?
- Oh, the potato, it's just potato,
basically we peel them, we boil them, we bake them,
mix some little onions, little bit of seasoning,
and lots of love.
- All right, how much is that?
- That's $4. - $4? Here you go good sir.
- Here you go sir.
Let me know how wonderful it is.
- Thank you so much.
- Here's your change. - Thank you so much,
I appreciate it. Four bucks, straight up,
a little change back -- let's go eat.
Let's get straight into this, knish.
Oh, smells nice. Let's flip it.
There you go.
Look at this. (camera shutter clicking)
You know what I mean? (camera shutter clicking)
(sighs)
I don't know. I mean, this looks great.
You have, of course, you have my favorite thing,
you have a little charring on the bottom.
It's heavy as holy hell.
This is probably about, uh,
maybe 3 or 4 pounds of food.
(hip-hop music)
Wow.
OK.
Straight away, this is probably
the best knish I've ever had.
Like, ever.
Of course you get,
immediately the potatoes and the onions together,
you know, it kind of like, comes into a singular flavor.
It's like a handheld mashed potato. There you go.
I mean, if you look at this thing,
you have a ton of potato,
and you have a nice little ratio
of potato to dough, of course.
I'd say it's about 90-10,
which is the perfect ratio for me.
Sometimes you'll go, get a knish somewhere,
where it's processed, or it's fried or whatever,
and it's a lot more dough,
because it has to go into the fryer,
you know what I mean, it has to stay together.
So, they'll make it, like, square,
and of course you'd have these weird edges,
you know, it crunches a lot harder,
but this is nice, and it's soft.
Because it's natural, like,
you can actually flake the bread off,
and that's not something you can do on every knish.
This is fluffy, this is well done.
It seems to be the part that carries over
every time you go somewhere,
it's simple ingredients done well,
and that's really all you need
when you're eating,
and you go out for five bucks?
C'mon.
It's fantastic.
This feels like an old- school, mom-and-pop.
They, they look like they really know what they're doing.
And of course, you know, if it's in the name,
clearly they do, right?
This is the saddest part of every episode.
Wow.
That was a handheld, hearty meal.
And I am fully prepped to get back out into that cold.
See you outside.
Today's mission was knish,
which for the first time,
brought us out to the best borough in New York, Queens.
If you've got a problem, @ me, son.
Now, coming to Knish Nosh,
and having the most amazing knish I've ever had in my life,
I feel great, I feel like I could just be,
I feel comfortable, you know,
I feel like I could just lay out on this street.
Take a nap, maybe.
Our mission was an absolute success,
it's in our budget, it's not a big chain,
and it was damn good.
Now, I gotta go,
it's cold as brick, I'll see you later.
Peace.
(camera shutter clicking) (hip-hop music)
Hey guys, thank you so much for watching my show,
"Operation 5 Buck Lunch,"
it's your boy, Prez!
If you have a suggestion of where we should go next time,
leave it in the comments below,
also, who's the best female rapper in the game?
Uh, for me it's Cardi B.
Anyways, um, you know,
I'll see you guys next time,
comment, like, follow, subscribe --
bye.
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