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Pennsylvania's State System of
Higher Education
14 universities
Infinite Opportunities
Hi I'm Chancellor Karen Whitney
and today we're going to be
talking about how our students
are prepared for success after
graduation.
We're joined by an outstanding
panel of folks today.
Let me go ahead and introduce
them to you.
Dr. Laurie Carter, President of
Shippensburg University and an
alumni of Clarion University.
Good morning Dr. Carter.
Good morning.
We are also joined by Steven
Crawford, President of Wodjak
Government Relations and an
alumnus of Mansfield University.
And he also serves as a trustee
of Mansfield University.
Good morning Steven.
Good morning to you.
And finally we're joined by
Lynda Michaels, Assistant Vice
President for Alumni and
Professional Engagement in
Bloomsburg University and a
Bloomsburg graduate.
Good morning Lynda.
Good morning.
Well let's get started.
So Dr. Carter tell us a little
more about yourself?
Sure.
I was born in New Jersey, so
when I attended Clarion I was an
out of state student.
I was recruited by the track
coach Bill English and I was a
track and field athlete there
and a communications major.
Really loved my Clarion
experience.
It was transformative for me.
When I left Clarion I went to
grad school at the urging of a
Clarion administrator and that
began my career in higher
education.
I spent the first few years of
my career working in residence
life.
Then I answered an ad in the New
York Times and became the
director of Student Affairs at
the Juilliard School in New
York.
And I stayed there for almost 25
years in various capacities.
My last position there was Vice
President and General Counsel.
So I did go to law school while
I was working at Juilliard.
I left Juilliard for family
reasons and transitioned to New
Jersey Performing Arts Center to
be closer to home to care for my
mother who was ill.
When my mother was back to
health, I got a call from a
colleague at Eastern Kentucky
University, where I went to
become the Executive Vice
President and university counsel,
and I oversaw 33 departments
there.
And that's what led me to
Shippensburg University.
And I could not be more happy to
be there.
We're glad you're there too.
Steven tell us about yourself.
Well I'm a native of Columbia
County.
Graduate of Millville High
School.
One of the smallest school
districts in the Commonwealth.
And as a graduate of a small
school and a first generation
college student, I chose
Mansfield because it was far
enough away that it was far
away, but not so far that it was
too far.
And at the time back in 1977, it
seemed big to me.
It's obviously one of the
smallest schools in the state
system, but it was a leap for me
and my family to go to
Mansfield, to go to college.
There was no experience in my
family whatsoever of kids going
to college.
In fact I think my relatives
thought that I couldn't get a
job, so I went to college.
Well that came later, but my
experiences at Mansfield were
extraordinary in that I was
allowed the opportunity to grow
personally and grow as a future
professional.
One of the things about a small
school like Mansfield is that,
you can't hide.
So you are instantly engaged by
your professors, by your fellow
students, and you learn how to
handle yourself.
One of the things that the
smartest of smart students
graduating from college have
difficulty with sometimes is
their ability to handle
themselves in the workplace, and
that's something that I
benefited from significantly.
So when I left Mansfield, I did
an internship and ended up doing
an internship with a
congressman, then moved on to be
one of the legislative directors
at what is now the Pennsylvania
Farm Bureau.
It's one of the largest trade
organizations in the state.
Agriculture is Pennsylvania's
number one industry.
I was there for three years and
then Governor Casey asked me to
move over to the Department of
Agriculture, where I was a
Deputy Secretary of Agriculture.
I was still in my 20s.
And so hard work and
preparation, you know, helped me
get there.
I wasn't politically connected
in any way whatsoever.
So again back to the point about
being prepared to handle
yourself in the most significant
of meetings and making big
decisions, that was that was an
important part of it.
I served in the Department of
Agriculture for three years.
Then I moved over to the
Legislature where for a number
of years I was in leadership
staff positions.
In fact I worked with
Representative Jeff Coy, who is
now the Chair of the Council of
Trustees at Shippensburg.
That's right.
And then Governor Rendell got
elected.
And he asked me to be his
Secretary for Legislative
Affairs.
So I joined his cabinet.
And I was in the administration
for eight years.
I spent five years - five and a
half years - as his Secretary
for Legislative Affairs and then
as his Chief of Staff.
So I've been in the smallest
rooms making the biggest of
decisions, right?
Elbow-to-elbow with, you know,
the Ivy Leaguers and they're no
better than the State System
grads, I'd say.
And Mansfield prepared you well
for that.
It did indeed.
Outstanding.
It did indeed.
Now I lead a government
relations firm.
One of the biggest and one of
the better ones in Harrisburg.
There you go.
Well thank you so much.
I'll tell you what, let's go
ahead and take a quick break and
visit Shippensburg University.
Our goal is really to assist
students in getting them the
experience - the hands on that
they need - to be successful
after they leave Shippensburg
University.
We're going to do some career
counseling until we figure out
what you want.
...like computer skills...
So resume and cover letter
building, graduate essay review,
or they're looking for an
internship.
And have definitely utilized all
of their different aspects
because I really want to get a
job before I graduated.
Our students are the most in
demand with employers.
They're actively seeking Ship
students.
I wasn't nervous.
I went to my interview, shook
their hand.
I've done so much networking on
campus, from the etiquette
business dinners, to my
internship opportunities, to
phone-to-phone calling.
So I really just went in there.
Gave it my best self
And I feel very prepared with
the education that Shippensburg
has given me.
Ship grads do really cool stuff
when they leave here.
I'm a reporter in Harrisburg and
fortunately I'm doing what I
love to do.
Probably when I was eight years
old is when I knew I wanted to
be a state trooper.
So we'll bring that full circle.
...email sign up, and then
they'll contact us...
I've been managing a multitude
of different companies.
I'm gonna combine these two
items.
So LaunchUX is a digital
marketing and creative agency.
I like being able to meet new
people every day.
I get to tell their stories and
I know it sounds cliche, but
everybody has a story to tell.
Everybody has a voice and I'm
the one who gets to tell it.
There's true victims out there
and when they call for help,
you're the first ones to show up
on the scene.
When you're able to come up with
a solution for it, it's self
gratification.
I was a first time college
student from my family, so I was
the first in my family to go to
college.
So Ship has given me an
incredible opportunity here to
be successful and do things that
nobody in my family was ever
able to do.
Ship really prepares you for
everything you're going to be
doing in the real world.
I did a lot on campus.
I was very involved as part of
the swim team.
I did student senate.
I did SUTV.
I was an anchor,
an executive producer,
a reporter.
So pretty much everything that I
do now in my day-to-day job, I
was doing already before I even
graduated college.
You say 39 north bound?
That is correct.
I was actually in the military
at the time and a few of the
other guys in my unit were
criminal justice majors and they
were a little older than me, so
they told me about the program
and it really stood out.
There is a basics that you could
teach out of a textbook, but
when I was here at Shippensburg
there was professors that were
currently working or were
retired law enforcement.
As they were teaching out of the
book, they would also
incorporate their work
experiences into the classroom.
...even out in these areas...
We currently have six different
employees and all are either
currently attending Ship, or
have graduated from Ship.
...okay so we'll come back to
a...
There's one thing that I find in
common among the Ship students
and that is that - even on the
intern level - they are prepared
to enter the workforce.
I learned I got the third
interview on the spot, so they
flew me out to Milwaukee and I
spent two days there.
So I have like six months and
I'm already employed, and
accepted, so it's very nice
♪♪♪
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Welcome back, today we're
talking about how we're
preparing students for success
after graduation.
Lynda tell us about yourself and
also about your work with
alumni?
Sure.
I hail from Wilkes-Barre,
Pennsylvania.
One of six kids.
And so the State System of
Higher Education was a great
option for me.
I'm a two time graduate of
Bloomsburg University.
I have a bachelor's and master's
from Bloomsburg in education.
And I'm probably a great example
of what we're talking about
today, because when I student
taught I knew I didn't want to
be a teacher for the rest of my
life.
Fortunately at Bloomsburg I had
great mentors.
I had a lot of leadership
experience.
I served on our Council of
Trustees as the student trustee,
and realized that there was a
career in higher education.
And so I'm starting my 30th year
in higher education as a result
of great mentors who really
helped guide and shape who I am
today.
In my current role - I've worked
in res life, I've worked in
admissions, I've worked in new
student orientation - but I
currently work in university
advancement.
And no offense to our esteemed
panelists, but I think I might
have the best job here, because
in my role I get to travel
around the country and meet with
our alumni and really update
them about the university, but
more importantly listen to their
stories and hear about their
successes in their careers, in
their personal lives, in their
communities, and very often they
tie it back to their experience
at Bloomsburg.
And I just can't imagine a
better way to spend a career
than just hearing the success
stories, and really tying those
individuals back to the
institution and the strategic
priorities that we have.
So it's been a great career and
the system in Bloomsburg has
been really good to me.
Oh that's terrific.
Well Dr. Carter, talking about
your time at Clarion, what do
you recall as the opportunities
that you had at Clarion that
kind of shaped you throughout
your career?
Well there were so many.
I had the opportunity to get
involved in a lot of leadership
activities and it started
because I was a track and field
athlete and was captain of the
track team.
But I was involved in the
Student Programming Board, the
Black Student Association, and
Greek life.
So I had a varied leadership
experiences, but inside the
classroom I also had the
opportunity to get involved with
peer tutoring, and mentoring,
and they didn't really call it
that back then, but that's what
it was.
I had a radio show called
"Roughing It," where I talk
about hunting and fishing which
was really quite interesting.
I was involved in the campus TV.
So there were so many
opportunities to get involved.
And what we're now calling high
impact practices and
experiential learning, were
alive and well at Clarion back
then.
And when I look now at what's
going on at college campuses and
how that has transformed into a
robust environment it's very
exciting to see the State System
has grown and developed in such
a way that our students are able
to keep pace with students from
the best universities across the
country because of the work
we're doing.
Sure.
Steven what are some of the
skills you gained at Mansfield?
You've mentioned some, but any
further thoughts on what you got
out of your years from a skills
standpoint?
Well like Dr. Carter, I did some
tutoring as well.
I did peer tutoring.
I also participated with the cross
country team, which was very
helpful to me.
And I also got involved in
student government.
So you learn the leadership
roles and things like that.
But you know, again, it comes
back to what I said before, the
ability to have a very vigorous
education, but small.
So that the interaction was
constant and that was the thing
that I felt was the most helpful
to me.
I could handle myself pretty
well by the time I graduated
from college.
Sure I could see that.
I call that the power of small.
Yes.
Absolutely.
Well great.
Now we're going to take a quick
break and visit California
University.
♫
My research project consists of
taking three natural supplements
and we're going to be putting
those supplements into fruit
flies' food.
And the second part of that
research project is we're going
to take the gene that codes for
Irisin in humans - which is an
exercise hormone - and we're
going to try and put that gene
into the flies.
And see if they can fend off
sort of a high fat diet because
of the production of that
hormone.
The Center for Undergraduate
Research funded Anne's project,
and I'm really glad it gives her
the opportunity to work on this
project and to go far deeper
than she would have been able to
do without funding.
We live in an age where, simply,
majoring in a particular topic
and putting together a
collection of courses and even
making a good GPA is not enough
to be recognized.
You need enhancements to your
education.
An undergraduate research is one
of those enhancements.
My research is to see if
pre-service teachers use the
same processes in math and
science lesson plans.
I discovered that a lesson plan
is more than just teaching the
content in itself.
It needs to be hands on.
It needs to be engaging because
if it's not then the kids won't
learn.
My research project is designing
the costumes for the first year
show, "Wiley and the Hairy Man."
What a lot of people don't
realize is that theater requires
a lot of research especially in
the design aspects.
We need to know what kind of
world our show is taking place in.
So this is a great opportunity
for Annabel, because the arts -
particularly theater - require a
lot of research.
She has to do conceptual
research and technical research.
Research on what other
productions did.
They helped send me and a group
of other students over to
USITTs in Salt Lake City last
spring.
I was able to learn from many
different costume designers and
makeup designers, so I saw where
I was, and where I could be.
Thanks to the Center for
Undergraduate Research I not
only received funding for my
research, but I received funding
to travel to the NARST
Conference in Baltimore and
present my findings with Dr.
Cormas.
It's very important for, say,
Annabel to take the lead on a
project like she's doing now.
And she can show that she has
experience to do it.
At the pace that information is
generated, most of what we
learned in college is obsolete
within five years and so, unless
you want to be going back to
college again, and again, again,
you really have to learn how to
learn.
The skill sets that you learn
when you're doing independent
research, these are the things
where you get to learn advanced
skills.
Things that you don't
necessarily get in a three hour
lab period.
You can learn one-on-one with a
faculty mentor and these types
of more cutting edge skills that
we can only do because they're
funded by the Center for
Undergraduate Research.
These are the types of things
that employers are really
looking for.
The fact that we're supported to
make our own scientific
inquiries at - what is
essentially a very young age in
the scientific community - I
think is really amazing.
Welcome back.
Today we're talking about how
our state universities prepare
our students for success after
graduation.
Steven, as a first generation
college student, how did
Mansfield support you along the
way?
It was a nurturing environment,
but it was also an environment
that allowed me to grow.
And you know there was a
constant check-in with the chair
of my department.
He made sure or she made sure
that I was doing what I needed
to do academically.
And that I was behaving myself.
And that they were there for me
to offer advice of any sort,
really.
They became mentors and guided
me with career advice along the
way, so that when I did do the
internship and I decided I wanted to
do state government versus
federal government, that was the
result of conversations that
I've had along the way with my
department leaders.
Wow, that's great.
Hey Lynda, how important is it
for students to understand
career planning and preparation?
Yeah, well we found that our
students don't know what they
don't know.
But they come into college
looking for a well paying job in
a career they love.
And we have to help them
understand that their career and
professional development is
really - just like their
education - it's a process.
It doesn't start when you're
ready to graduate and walk
across the stage and look for a
job.
It actually starts in the
freshman year.
And as we bring students into
our campuses we need to provide
great opportunities for them to
first: discover their skills,
their unique attributes, and how
they connect with their careers
and majors.
But beyond that, give them
relevant experiences which
really build out the skills that
employers are looking for.
And then as they're ready to
walk across the stage, arm them
with a plan to really search for
that first position, to take that
next step from student to
professional.
And so our students really need
that kind of guidance.
And we like to say we want to
make them eat their veggies
early and often, and look at
their career and professional
development much like they do
with their education.
It's a process that takes time
and you really need to work at
it all four or five years while
you're at our institutions.
Dr. Carter, again, the process
and taking time, how did your
connection to Clarion University
help prepare you for the next
chapter in your life?
Well it really laid the
foundation for my path to
leadership.
It gave me the opportunity to be
creative, to fail, and to
succeed.
The supportive environment was
extraordinary from the faculty,
to the staff, to the student
body.
Everyone really supported the
learning process.
So it really laid the foundation
for how I could be successful
and what I needed to do in order
to go to the next level.
So taking risks that were
appropriate.
Being able to step back and
really assess what I was doing.
You know, were we benefiting the
entire student body in ways we
were attempting to do that?
Was the track team being as
successful as it should be?
All of that.
The coaches, the administrators,
everyone was involved in my
path.
That's terrific.
So I think at this point -- I
mean, what are some other things
Lynda you might want to talk
about in terms of that alumni
student connection that you work
with?
Yeah, I think most of us think of
our alum as philanthropists, right?
They support priorities and they
provide scholarships for
students, but we like to think
about alum also as the human
endowment of our institutions.
And when you think about the
alumni, you know think about the
tremendous professional
expertise that they bring to the
table.
The professional network that's
wide and expansive and
professional opportunities that
they can bring to bear on behalf
of our students.
And so we really - through the
process - like to get students
connect with alumni early.
The alum first model - what it
means to be an alum of the
institution - but they also
become mentors, hosts for job
shadowing opportunities,
internships.
They bring their employers to
the table for undergraduate
research, and for employment of
our graduates.
And so many alum love to give
back in this way.
They really like to give their
time and their expertise.
And our students really benefit
in that career development
process from it.
Thank you very much.
Hey we're going to take a quick
break now and go visit Cheyney
University.
I'm from Philadelphia born and
raised.
I was educated in the
Philadelphia School District.
Right now I work at the
University of Pennsylvania and
the Penn Center for Minority
Serving Institutions.
My path to Cheyney started with
my parents.
I guess - by definition - I'm a
second generation college
student.
Both my parents attended
university.
I was an average student, but I
knew because of my parents
college with the next logical
choice.
Cheyney just was a better fit for
me.
It had what I wanted.
They gave me the support that I
need it.
They also gave me financial
support, so I'm coming in as a
Keystone Honors Student.
I didn't have to take out loans,
so it just made more sense for
me to come to Cheyney.
So I'm a Class of 2017 graduate.
Immediately after leaving
Cheyney, I took a position with
the Kellogg Company, where I
came on as a sales
representative.
Since then, I have transitioned
to a new company.
So now I'm a sales
representative of Kraft Heinz.
I think what's most interesting
about my story is, initially
college wasn't in the plans for
me.
So my junior year of high school
I transferred to a school in
Philadelphia called Imhotep
Charter, where I was able to
develop a network of mentors and
advisers who really stressed the
importance of college, or
college education, most of which
were Cheyney alumni.
So I had a lot of people around
me who showed me the success
after college
and what that would be like, and
from that point I knew that Cheyney
was kind of the home for me.
In high school I was a good
student, but not a great
student, and so it was like, I
kind of floated in the middle.
But coming to Cheyney I was
labeled as a scholar.
So from, like, day one, that,
the affirmation - within
affirmations - that you can do
it gave me confidence.
And it felt, to me, that Cheyney
valued me and made a commitment
to me.
I felt the support, like,
immediately.
I think my first contact at
Cheyney had to be Student
Relations, so Ms. Thorn was a
big impact in my four years
here.
From there I met Dr. Turnipseed,
who heads the hospitality
program and we were close for
the entire four years.
He's had a major part of my
success as well.
So working with my mentors here
- Dr. Wesley Plummer, Dr. Tara
Kent - help shaped my identity
around career and education.
I had a major in business
management and a minor in
tourism.
And what that did was it helped
me to participate in a number of
internships.
In fact six internships while I
was here at Cheyney, in addition
to study abroad.
I came in as a business major,
but over the course of my time
and, like, my experience at
Cheyney, it kind of pushed me
back towards education.
So going through the business
department and being involved in
so many activities on campus, I
kind of found my niche in higher
education.
That confidence really came from
being challenged to lead here at
Cheyney, whether in the
classroom or just in the general
campus community.
I was always challenged to lead.
I think that I got the entire
collegiate experience.
I was involved in almost every
collegiate activity that you
could think of on campus, but I
credit Cheyney for giving me the
opportunity and giving me that
support that let me know that I
could do it.
I would definitely say that my
degree holds weight.
I think once you transition into
the workforce, it's not so much
where you attended school, but
really how much experience you
have and your ability to apply
it to whatever you're going to
be doing.
I think the education I received
at Cheyney University definitely
stacks up against other schools
and other institutions, because
it prepared me not only inside
the classroom but outside of the
classroom.
If I could offer any advice to
prospective students - or
current students - it would be
to be present.
I think that presence plays a
big role in your ability to
achieve success.
Welcome back.
We're here talking about how our
14 state universities prepare
our students for success after
graduation.
Lynda what are employers looking
for in our State System
graduates these days?
You know I think most people
think that employers first think
about the degree.
What is the major?
And that is an important part of
the process, but what we know
from employers is that they're
really looking for a skill set.
They're looking for our students
- our graduates - to be
analytical, to be able to
communicate verbally, in writing,
and in presentations.
They're looking for our students
to be able to work in teams and
be collaborative.
And these are the types of
qualities and characteristics -
along with the major - that make
our students attractive to
employers.
Beyond that, it's the soft
skills.
You know, our employers want our
graduates to be able to network.
They want them to be able to
understand how to function in
the workplace.
Things like being on time and
how to write a professional
email.
How to answer the phone.
Those kinds of things might seem
inconsequential, but it really
rolls up into what it means to
be a professional.
And so the employers, again,
looking at the major, but also
that skill set.
That value they add to the
organization.
Thanks.
Let me ask Dr. Carter, as
President of Shippensburg, what
stands out most to you about our
graduates?
Well I think it goes back to
what Lynda was saying.
Our students are prepared.
They're really prepared to go
into the work place and hit the
ground running and you can't say
that about students from every
university.
We are providing them with
opportunities on campus that are
really parallel to experiences
they will have in the workplace.
And that value that they're
bringing to employers is
extraordinary, because they will
then have to spend less time in
training.
They will have to spend less
money preparing the workforce.
So the the high impact
practices, the out of classroom
experiences, what's happening in
the classroom, research
opportunities, all of those
things make our students
extraordinary.
Let me give Steven the last word.
Why do you think our graduates
are prepared to compete for any
job?
Because of the stronger work
ethic.
In large measure the students
that go to State System schools
worked hard to get into college,
they worked hard to stay in
college, and they want to make
the very best of it.
And the best way to make the
best of it is to be the hardest
working and the most aware, and
have the best work ethic going
into the professional workplace.
We're going to end with that
because that's darn good stuff.
Well thank you all very much.
That's all the time we have
today.
Thank you to our panelists for
being here and talking about
these very important things and
to you for watching and learning
more about our 14 State
Universities and how we
contribute to our students
success after graduation.
Come back next week to learn
more of the Infinite
Opportunities at the State
System's 14 Universities.
Or visit us online.
♫
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