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ਹਰਿ ਜਨ ਨਾਚਹੁ - ਹੋਰੁ ਨਚਣਾ ਖੁਸੀਆ ਮਨ ਮਾਹ - Bhai Parminder Singh Australia - Duration: 53:16.
ਆਸਾ ਮਹਲਾ ੪ ॥ Aasaa, Fourth Mehl: ਸਤਸੰਗਤਿ ਮਿਲੀਐ ਹਰਿ ਸਾਧੂ ਮਿਲਿ ਸੰਗਤਿ ਹਰਿ ਗੁਣ ਗਾਇ ॥ Join the Sat Sangat the Lord's True Congregation; joining the Company of the Holy sing the Glorious Praises of the Lord. ਗਿਆਨ ਰਤਨੁ ਬਲਿਆ ਘਟਿ ਚਾਨਣੁ ਅਗਿਆਨੁ ਅੰਧੇਰਾ ਜਾਇ ॥੧॥ With the sparkling jewel of spiritual wisdom, the heart is illumined, and ignorance is dispelled. ||1|| ਹਰਿ ਜਨ ਨਾਚਹੁ ਹਰਿ ਹਰਿ ਧਿਆਇ ॥ O humble servant of the Lord, let your dancing be meditation on the Lord, Har, Har. ਐਸੇ ਸੰਤ ਮਿਲਹਿ ਮੇਰੇ ਭਾਈ ਹਮ ਜਨ ਕੇ ਧੋਵਹ ਪਾਇ ॥੧॥ ਰਹਾਉ ॥ If only I cold meet such Saints, O my Siblings of Destiny; I would wash the feet of such servants. ||1||Pause|| ਹਰਿ ਹਰਿ ਨਾਮੁ ਜਪਹੁ ਮਨ ਮੇਰੇ ਅਨਦਿਨੁ ਹਰਿ ਲਿਵ ਲਾਇ ॥ Meditate on the Naam, the Name of the Lord, O my mind; night and day, center your consciousness on the Lord. ਜੋ ਇਛਹੁ ਸੋਈ ਫਲੁ ਪਾਵਹੁ ਫਿਰਿ ਭੂਖ ਨ ਲਾਗੈ ਆਇ ॥੨॥ You shall have the fruits of your desires, and you shall never feel hunger again. ||2|| ਆਪੇ ਹਰਿ ਅਪਰੰਪਰੁ ਕਰਤਾ ਹਰਿ ਆਪੇ ਬੋਲਿ ਬੁਲਾਇ ॥ The Infinite Lord Himself is the Creator; the Lord Himself speaks, and causes us to speak. ਸੇਈ ਸੰਤ ਭਲੇ ਤੁਧੁ ਭਾਵਹਿ ਜਿਨ੍ਹ੍ਹ ਕੀ ਪਤਿ ਪਾਵਹਿ ਥਾਇ ॥੩॥ The Saints are good, who are pleasing to Your Will; their honor is approved by You. ||3|| ਨਾਨਕੁ ਆਖਿ ਨ ਰਾਜੈ ਹਰਿ ਗੁਣ ਜਿਉ ਆਖੈ ਤਿਉ ਸੁਖੁ ਪਾਇ ॥ Nanak is not satisfied by chanting the Lord's Glorious Praises; the more he chants them, the more he is at peace. ਭਗਤਿ ਭੰਡਾਰ ਦੀਏ ਹਰਿ ਅਪੁਨੇ ਗੁਣ ਗਾਹਕੁ ਵਣਜਿ ਲੈ ਜਾਇ ॥੪॥੧੧॥੬੩॥ The Lord Himself has bestowed the treasure of devotional love; His customers purchase virtues, and carry them home. ||4||11||63||
ਆਸਾ ਮਹਲਾ ੧ ॥ Aasaa, First Mehl: ਵਾਜਾ ਮਤਿ ਪਖਾਵਜੁ ਭਾਉ ॥ Make your intellect your instrument, and love your tambourine; ਹੋਇ ਅਨੰਦੁ ਸਦਾ ਮਨਿ ਚਾਉ ॥ Thus bliss and lasting pleasure shall be produced in your mind. ਏਹਾ ਭਗਤਿ ਏਹੋ ਤਪ ਤਾਉ ॥ This is devotional worship, and this is the practice of penance. ਇਤੁ ਰੰਗਿ ਨਾਚਹੁ ਰਖਿ ਰਖਿ ਪਾਉ ॥੧॥ So dance in this love, and keep the beat with your feet. ||1|| ਪੂਰੇ ਤਾਲ ਜਾਣੈ ਸਾਲਾਹ ॥ Know that the perfect beat is the Praise of the Lord; ਹੋਰੁ ਨਚਣਾ ਖੁਸੀਆ ਮਨ ਮਾਹ ॥੧॥ ਰਹਾਉ ॥ Other dances produce only temporary pleasure in the mind. ||1||Pause|| ਸਤੁ ਸੰਤੋਖੁ ਵਜਹਿ ਦੁਇ ਤਾਲ ॥ Play the two cymbals of truth and contentment. ਪੈਰੀ ਵਾਜਾ ਸਦਾ ਨਿਹਾਲ ॥ Let your ankle bells be the lasting Vision of the Lord. ਰਾਗੁ ਨਾਦੁ ਨਹੀ ਦੂਜਾ ਭਾਉ ॥ Let your harmony and music be the elimination of duality. ਇਤੁ ਰੰਗਿ ਨਾਚਹੁ ਰਖਿ ਰਖਿ ਪਾਉ ॥੨॥ So dance in this love, and keep the beat with your feet. ||2|| ਭਉ ਫੇਰੀ ਹੋਵੈ ਮਨ ਚੀਤਿ ॥ Let the fear of God within your heart and mind be your spinning dance, ਬਹਦਿਆ ਉਠਦਿਆ ਨੀਤਾ ਨੀਤਿ ॥ And keep up, whether sitting or standing. ਲੇਟਣਿ ਲੇਟਿ ਜਾਣੈ ਤਨੁ ਸੁਆਹੁ ॥ To roll around in the dust is to know that the body is only ashes. ਇਤੁ ਰੰਗਿ ਨਾਚਹੁ ਰਖਿ ਰਖਿ ਪਾਉ ॥੩॥ So dance in this love, and keep the beat with your feet. ||3|| ਸਿਖ ਸਭਾ ਦੀਖਿਆ ਕਾ ਭਾਉ ॥ Keep the company of the disciples, the students who love the teachings. ਗੁਰਮੁਖਿ ਸੁਣਣਾ ਸਾਚਾ ਨਾਉ ॥ As Gurmukh, listen to the True Name. ਨਾਨਕ ਆਖਣੁ ਵੇਰਾ ਵੇਰ ॥ O Nanak, chant it, over and over again. ਇਤੁ ਰੰਗਿ ਨਾਚਹੁ ਰਖਿ ਰਖਿ ਪੈਰ ॥੪॥੬॥ So dance in this love, and keep the beat with your feet. ||4||6||
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LENIVKINA. Quick Finding When There Is No Time For Cooking - Duration: 2:04.
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НОВЫЙ БОТ ДЛЯ СБОРА С КРАНОВ / 1200 САТОШИ В ЧАС (~60 DOGECOIN) МИНИМУМ / АВТОСБОР С ЖИРНЫХ КРАНОВ - Duration: 10:05.
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The Beatles - McFarlane Toys - Duration: 6:36.
Hello, in this video I'm going to show you some items from my collection of The Beatles
This time I'm showing my McFarlane toy collection
as you may know McFarlane is well known because of the great detail on their creations
and this is not the exception, here we have John Lennon with Jeremy
from the 1968 Yellow Submarine movie, this series came out in 1999
and we're going to review a little more about this series
here we have Paul with the glove
very well made and you can take a look on the reverse side of the package
here we have George with the Yellow Submarine
the yellow submarine is really big and very detailed
in the bottom has a winding mechanism that spins the rear submarine blades
we have here Ringo with a very big and heavy Blue Meanie
this is the biggest box of the 4, as I told you this series came out in 1999
You can still get these ones and the price goes from
15 to 35 maybe 40 USD depending on condition
in 2004 a re-ed came out where you can find the Beatles with the other characters "switched"
they are the same, you can find Ringo with the Yellow Submarine (as it should be, I think)
George with the Blue Meanie, Paul with Jeremy
and John with the Glove
in 2000 the second series came out with The Beatles in the Sgt. Peppers suits
as you can see, detail is very good, here we have John with the Bulldog
this is Paul with the Sucking Monster, very well made too
we have George with the Snapping Turk
and at last we have Ringo with the Apple Bunker
from this second series of The Beatles in the Sgt. Pepper suits
as far as I know there are no re-ed
this is the only one, there are no sets
from the series 1, you can find a set with the 4 Beatles
and the Yellow Submarine in the middle
as I told you before these ones are from 2000
In 2004 Mcfarlane toys presented this other series of The Beatles
these ones are from the 60's American TV cartoon series, as you can see detail is perfect
here you have The Beatles with their instruments and a piece of a stage
a stage you can build
you can get the complete stage with the 4 Beatles
they are identical from the ones in the cartoon series
here we have Paul with his bass, then George
and finally we have Ringo with his drum kit
each one with the piece of a stage as I told you before
these ones are from 2004, and although these ones came out after the Yellow Submarine ones
I've seen them more expensive
you can find these ones from 40 to 60 or 70 USD each depending on condition
so they are very collectible
I like them very much
and from this same series we have a set
this is the set with the 4 Beatles together and the complete stage
with this little alligator as a bonus
which appeared in one of the Beatle cartoon chapter
this one is from 2004
basically is the same version in one set with the little alligator as bonus
this box is very collectible too
I've seen this box between 170 to 300! USD
with the passing of time is getting more valuable
so it's one of my favorite items
and that's it, I hope you liked it, see you soon and keep collecting!
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Dockers Presents: How To G...
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مجموعة الوليف - السلسلة التدريبية - الحلقة 7 - النمو العامودي والأفقي - LFL for retail - Duration: 6:02.
Hi
Welcome again to Al-Waleef training videos
and this video is part of the retail KPI series
today we will take about the total growth
or the add value that i can apply for my region, shop or area
we have two kind of grow
horizontal and Vertical
and there is big difference between both of them
First let's go with the horizontal growth
Let's imagine that we have 3 point of sale
A,B,C
in September 2016
there sale was 10,000 per each
and the total 30,000
a year after i handle this points
one more point opened
So on September 2017 i have four points
A ,B C, D
and for example those 4 points they have sale
40,000 r.s
here i have 11,000 increase with the total sale
and this is called
total growth
So you can have the right to be happy
that you achieved a good growth
about 25 % VS last year
But as we knew that
Retail is detail
that's means details is very important
for retailers
here i should go deeply in retail
to get better results
So if i asked you what did you add
to your area?
Is your growth is real?
How???
Now we should think about
Vertical growth
if we go back to our last year records
in September 2016 the sale was
10,000 per each
So if i want to compare
in September 2017 the same point
there sales was
7,000 for each
and the fourth point is making 19,000
So i have 30 last year and 40 this year
superficially i have good growth
about 10,000
But to know well i should go deeply
and i look to the same point last year
and i compare it with the
same point same year
and apply here the LFL
i find that my sales is decreased about 9.000
How is that??
Take look for the A,B,C points in 2016
make 30,000
And in Sep 2017 the same point made 21,000
that's mean there was no growth at all
in opposite the sales goes down by
3,000 for each point
So when i ask you about the LFL
i'm talking about the vertical growth for your area
i'm talking about the sales
in the same period for the same points
Away from the openings, closing
and temporally closed ones
Again "LFL / Vertical growth" means
i'm talking about the sales
in the same period for the same points
Away from the openings, closing
and temporally closed ones
So we talked about
Horizontal growth / total growth
and
the LFL Like for like / Vertical growth
which means comparing with the same conditions
OK,
but what can i do to increase the LFL
If i have drop in LFL
If you notice that you have drop in LFL
Here you should focus on four things
First:Develop the point sale / Showroom
from two different aspects
Out fit and position
you have to change the outfit of the Kiosk
or to change the position of it in the mall
Second: develop your staff
evaluate your staff performance and try to work on it
in order to increase the sales
or you have to change him with better staff
Third
Develop the products
you have to contribute with your company in order
to develop your products or add some new items
in order to increase your sales
Finally Fourth
the stock efficiency
it is the right accuracy of your stock
and to have the proper stock to help your customers
So we talked about
My advice to you focus on the LFL
Because it is the only way to measure
your performance productivity in your area
Thanks a lot and see you soon
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For more infomation >> مجموعة الوليف - السلسلة التدريبية - الحلقة 7 - النمو العامودي والأفقي - LFL for retail - Duration: 6:02.-------------------------------------------
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I'm Feelin' SEXY - A Suburban Geek Song - Duration: 2:41.
I'm feeling sexy
I'm feeling sexy
I'm feeling sexy with my
Lucky thong on!
Got a ticket to the Saturday dance
Them chicks won't stand a chance
Yours truly rocks Romance
I'm comin' now, ladies
Ooh, ready or not
I'm gonna make a splash
Don't need a pocketful of cash
They'll be STONED on my lucky
THONG power
Watch 'em swoon and moan
My thong trumps pheromones
Made in Korea with a lotta Soeul
I'm comin' now, ladies
Ooh, ready or not
I'm gonna make a splash
No need to shake my ass
ZERO-resistance is expected
to my lucky THONG power
Feel the poison in my pants
Don't even have to dance
Click my fingers
Hear'em purr
I'm comin' now, ladies, ooh
Ready or not
I'm gonna make a splash
Form a line, girls
ONLY first class!
Those babes will be aching for my lucky THONG power
For my lucky THONG power
I'm feeling sexy
I'm feeling sexy
Feeling Sexy
Oh, Oh
Yeah!
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Kiki Thy Marvellous - Take It Slow (Despacito) - Duration: 1:46.
Woo yeah
Come over here senorita
I don't want you to leave just yet Cos you only just got here
Haha what?
I'm serious
Baby, I just want you to be my lady But we always just keep on fighting
I really don't think we're gonna make it
But I still have hope that we'll find a way
To make it work We've tried so hard to give up now
I don't want this to be all for nothing
The moment you came into my life I knew that
it was true Now I'm feeling a little vulnerable
Cos I've never been here before
But it is okay because I know that it was all
worth it When I look into your eyes baby
I can see that you are still hurting
So you can't blame me for trying to take the pain away
I know that it's never going to be the same again
But maybe that's not such a bad thing When we always make out the past better than
it really is
It's better to say it now, then in a million
years In a different time and a different place
I know our souls will meet again But I'm not going to pretend that this is
the end When you only just got here baby girl
It just feels so right with you by my side I'm not going to lie
When I say that you worth fighting for worth dying for
I don't have much but I'll give it all away for you
And always be there for you at your lowest Because only then do I deserve you at your best
if your willing to take a shot We'll take it slow, forget the rest
I'm not here to make things hard for you I'm here to only bear your burdens
And only do what right by you
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Miley Cyrus "Younger Now" (karaoke+chords) - Duration: 4:01.
Miley Cyrus "Younger Now" (karaoke+chords)
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Miley Cyrus "Younger Now" (karaoke+) - Duration: 4:01.
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COVER- TUÝ ÂM - ENGLISH VERSION (OFFICIAL AUDIO) - Duration: 3:19.
Filling the night, glasses of wine always on my hand
Tears falling down, let me drink to go over this fear
The days and nights we spent
Where our love has just gone
We're standing here, but I'm losing you forever
Let's high with me, let's fly with me, get drunk with me once again
So i can be close to your heart
Now or never
Then, why you just left me
Right in front of me
For you, maybe i'm just not enough
Whether you stay with me or not
We just cant go on
Until the end
There is no chance for you and me
I wonder why our love goes hard
So we have to leave
For forever, never come back, drink til the end
Whether you stay with me or not
We just can't go on until the end
There is no chance for you and me
I wonder why our love goes hard
So we have to leave
For forever, never come back, drink til the end
Whether you stay with me or not
We just can't go on until the end
There is no chance for you and me
I wonder why our love goes hard
So we have to leave
For forever, never come back, drink til the end
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Great T-54 battle | German Commentary - World of Tanks Blitz - Duration: 4:20.
Welcome to a new Video.
Like you saw on the title it was a pretty good T-54 battle.
Our plan is to drive to the left flank with the other Meds.
This is a Tier 8/9 Battle
Now we are going to drive to the hill to spot.
There are a few. Super Pershing, T-54 and a Pershing.
There he comes. And put one into him.
He managed to pen my side.
It's pretty easy to pen the T-54's side.
Put another one into him and backing up.
Now the Super Pershing is using his gun depression. Good move from him.
T-54 missed me.
It's not worth shooting at the Super Pershing's Turret. So we'll push the Pershing.
He bounced.
Our Centurion bounced.
And he is down.
Activating adrenaline. Because the Super Pershing is a dangerous tank.
There he had pretty much luck with his HP.
There is a WT like you see.
I switched too slow to HE, so he managed to put one into me.
Their T-54 is driving away so i push the WT.
What are you doing in this situation?
Ramming speed.
Here i accidentally loaded Gold.
He missed.
It was a bit confusing with the W,A,S,D. After that i have to switch on AP (1)
He bounced again.
And he is down.
3 heavies remaining.
Gonna drive up the hill.
I can snipe because the VK is standing there at the temple.
We're gonna wait for our chance.
Got him.
2 heavies remaining.
*not important*
E75 and M103.
Now is the question where is the E75?
There is the E75.
Just pushing.
And we got him.
Now we are going to push the M103.
And there he is down.
Great T-54 Battle with 4 Kills and...
i've made...
4696 Dmg.
Sadly no Mastery. Still is a was a great battle!
If you liked this video drop a like.
We're gonna see us im the next video.
Don't wonder what now comes.
Someone wants to know if i can pronounce these words correctly.
-------------------------------------------
Trump Jr Just CRUSHED Michelle Obama with 1 Viral Tweet, She'll NEVER be Able to Recover From This - Duration: 16:40.
Trump Jr.
Just CRUSHED Michelle Obama with 1 Viral Tweet, She'll NEVER be Able to Recover From This
Michelle Obama recently stated that the Republican Party is filled with old white men, implying
the GOP is racist.
It's what Democrats do, play the race card.
That's straight from the DNC playbook.
I'm sure Mia Love, Tim Scott, Ronna Romney McDaniel, Marco Rubio, Ted Cruz, Marsha Blackburn,
Kellyanne Conway and countless other minority and female conservatives have a bone to pick
with Michelle.
Heck, the Republican Party was formed to abolish slavery back in the day.
Not to mention that Republicans advocated for civil rights, not Dems.
But that's a whole other story.
Yesterday, news broke about Hollywood mega-producer Harvey Weinstein.
He has apparently been sexually harassing women for over three decades.
Michelle has been very complimentary of Weinstein in the past considering he's a major donor
to her party, now it's coming back to bite her.
Enter Donald Trump, Jr….
This is the link that Junior tweeted out…
From Federalist:
WEINSTEIN HAS COME UNDER FIRE AFTER THE NEW YORK TIMES REPORTED THE MIRAMAX HEAD HAS BEEN
PAYING WOMEN TO KEEP QUIET ABOUT SEXUAL ASSAULT ALLEGATIONS AGAINST HIM FOR DECADES.
THE FILM MOGUL HAS DONATED HUNDREDS OF THOUSANDS OF DOLLARS TO DEMOCRATS FOR YEARS.
CNN REPORTS THAT WEINSTEIN HAS MADE MORE THAN 185 DONATIONS TO DEMOCRATIC CANDIDATES AND
LIBERAL ORGANIZATIONS TOTALING MORE THAN $350,000.
What now, Michelle?
Have anything else
stupid
to say?
-------------------------------------------
[ENG SUB] [RECIPE] 🦀how to make Crab Meat Cream Croquette 이제이레시피/EJ recipe - Duration: 5:16.
First, mince the onion.
Also mince the soft crab meat.
Add butter into a pan and start frying the onion.
When the onion becomes transparent, make roux by adding the flour and cook it over medium heat.
When the roux becomes brown, add the milk and stir it quickly.
Add the minced crab meat and mix them together.
Put the mixture into a square shaped container and cool it for over an hour in the refrigerator.
Divide the dough into 8 parts and shape the doughs.
Coat the dough with flour, eggs, bread crums in order.
Add the dough into the preheated oil and fry it until the color goes yellow and brown. 2~3 minutes are enough!
The crispy and soft crab meat cream croquette is finished!
This recipe is from the webtoon 'Do You Want Some Meal?' I read the webtoon recently and I wanted to recreate the recipe.
The croquettes tasted similar as the one I had in Japan~!!!!
It is cripsy outside and soft inside~ It is a perfect combination with ketchup!
You might want to grab a bottle of beer with this cripsy crab meat croquette
Enjoy the meal and I will wee you next time! Bye~
-------------------------------------------
How to Sell With Facebook Ads in 2017 (and beyond) - Duration: 9:53.
In this video I'm going to show you my seven step
process for selling with Facebook ads.
Over the past six months I've used this exact method
to generate over 13,000 website conversions
for just £0.91 each.
I'm Ben Heath, the Founder and CEO of Lead Guru,
which is a London-based digital marketing agency.
And today, you're going to learn the seven
most important keys to success with Facebook advertising
so that you can sell your products and services fast.
Keep watching.
I launched my very first Facebook ad campaign in 2012.
And since I started, Facebook advertising has changed a lot.
Back then there were a lot few advertisers
and Facebook advertising was so cheap that you
could just throw up an ad and watch the sales roll in.
Today the platform is a lot more competitive,
and that simply won't work.
Does that mean you should give up on Facebook advertising?
Absolutely not!
Facebook is an amazingly sophisticated advertising platform.
And with the seven steps that I'm going to share with you,
in this video, you can use it to
seriously move the needle and scale your business.
So without further ado,
let's get started with step one, targeting.
You can create the best looking ad that's promoting
an outstanding product, but none of that will matter
if you're advertising it to the wrong people.
And this is where a lot of people go wrong.
Because they think that targeting is simple.
They go into their Facebook ad account and
select interest targetings that are related
to the products and services that they sell.
But here's the thing, just because someone is
interested in something, doesn't mean they're
ready to buy it from you.
There's a huge difference between advertising
to people that know you and people that don't.
Advertising to people that have visited your website,
engaged with your content, joined your email list,
or bought from you before, will always be much
more effective than advertising to cold audiences.
Of course, you can have success
advertising to cold audiences.
We do it all the time.
But the real magic with Facebook ads
comes from advertising to warm audiences.
In Facebook, you advertise to warm audiences
by using custom audiences.
There are many different types of custom audiences
on Facebook, but my favourite is Website Custom Audiences.
And if you're looking to sell your products and services,
these are definitely the people
that you should start targeting.
Then you can move onto other custom audiences
such as your Email List, Page Engagement Custom Audiences,
Video View Custom Audiences, and of course, Page Likes.
For most companies, these custom audiences are going
to be quite small.
So it's very important you consistently create
content and engage with your target market to add people
to these custom audiences.
And if you still have some budget left over,
then you should start targeting cold audiences.
And later on in this video I'm going to show you exactly
how to advertise to cold audiences.
But now, let's move onto step two, which is segmentation.
After step one you know that you should start
by advertising to warm audiences.
Well you can improve your results even further
by segmenting those warm audiences.
Most businesses offer multiple products and services.
But when it comes to advertising to their warm
audiences on Facebook, they get lazy.
They use the same ad for everyone,
which just promotes one product or service.
But you'll make a lot more sales by segmenting
and it's really easy to do.
Instead of creating just one website custom audience
that includes everyone that has visited your website,
you should create website custom audiences for people
who have visited specific pages on your website.
That way, you can create separate campaigns
for different products and services and in those
campaigns, only target people that have visited
the specific pages on your website
about those products and services.
As you can imagine, this is incredibly effective,
because if someone has visited a page on your website
about a specific product or service,
they are highly likely to be interested in it.
Step three, ad type.
So which ad type should you use?
Image ads, video ads, lead ads?
Unfortunately there's no one size fits all ad type.
It really depends on your objective.
If you want to build your custom audiences,
you can use an image ad that promotes a blog post,
or a video ad that promotes a video.
If you're looking to sell your products and services,
it really depends on what you're trying to sell.
For a relatively small impulse purchase,
I would probably use an image ad.
But for a high end or more complex product,
I would probably use a video ad.
The important thing is to experiment,
and I'm going to show you how to do that
really easily later in the video.
Step four, ad creative.
There are two major parts to your ad creative.
You have copy and imagery.
Both are critical to your Facebook ad campaign success.
And each serves a separate purpose.
Your copy is the part of your ad that needs to convince
your audience to take the action you want them to take.
Whilst your imagery should grab your audience's attention
and represent your brand.
Let's start with copy.
It's very important that you tell people
what your ad is about in the first couple of lines.
If your audience needs to click the see more button
to see what your ad is for, then you're in trouble.
Don't be afraid to reiterate an important point
in your ad copy either.
For example, if you're offering a discount
include it multiple times, and absolutely make sure
people know what the discount is.
Most people just skim ad copy.
So what might seem over the top, almost certainly isn't.
Also, make sure you include a call to action.
And tell people exactly what you want them to do.
Should they click on a link, leave a comment,
or go through to your website and purchase?
Then tell them to do that.
It sounds obvious, but I've seen a lot of ads
without a call to action.
Let's move on to imagery.
Two things that have been shown to grab people's attention
particularly well are hands and faces.
Particularly if the face is making eye contact.
And this works very well if you're advertising
to warm audiences that would recognise you.
Obviously images that include hands and faces
won't work for every business.
And honestly, the imagery that works best for your
business, may be fairly unique to you.
For example, some companies have a lot of success
using very bright colours.
The important thing is that you know the purpose
of your ads imagery,
and that is to grab your audience's attention.
When you know its purpose you can test different options
and find something that works really well for you.
And to help you create high converting ads
that will sell your products or services,
I have created a 5-Part Facebook Ad Template.
You can download this template for free and it includes
some of the best performing ads we've created for our
clients in a number of different industries.
Just head over to leadguru.co.uk and you can
download it there for free.
Let's move on to step number five, the Facebook Pixel.
I don't want to be overly dramatic,
but installing the Facebook Pixel is absolutely essential.
You need to use the Facebook Pixel to track
the actions that people take on your website.
Otherwise, you won't be able to determine
how well your Facebook ad campaigns are performing.
And if you don't know how they're performing,
then you can't optimise or make vital adjustments.
Or even know if they are working!
You also need to have the Facebook Pixel
installed on your website to add people
to your website custom audiences.
Which you now know is the most powerful
targeting option you can use in Facebook.
Most website builders now make it very easy
for you to install the Facebook Pixel
with specific places to put it.
And if you have a WordPress website,
you can use a simple plug-in to install it.
However, if you're not technical
and you can't work it out,
it's worth paying a few bucks
to get someone to install it for you.
You can really easily find someone to install
it for you on upwork.com and it won't cost much at all.
And when it comes to the Facebook Pixel,
a pro tip is to use the free Google Chrome extension
called the Facebook Pixel Helper.
It will show you if the Facebook Pixel is
installed correctly on any page without
having to look at any code.
Let's move onto step number six, which is experimentation.
It can be done, but it's very rare to hit a home run
on your first attempt.
When we create Facebook ad campaigns for our clients,
we create multiple variations of just about everything.
We test different ad copy, different images,
and of course, different targeting options.
It's crucial that you start advertising on
Facebook with this in mind.
I've seen too many people create a single ad,
advertise it to a single audience,
have it not work very well,
and then declare that Facebook advertising doesn't work.
That's crazy, and with the right attitude
you can make sure that you don't fall
victim to that mentality.
Fortunately, it's really easy to experiment
with Facebook ad campaigns.
Because Facebook recently released a built-in
split testing tool.
At the moment you need a business manager account
to use the split testing tool.
But it's well worth taking the time to set that up,
because this built in split testing is fantastic.
Now, I've saved the most important step until last,
and that is sales funnels.
In step one, I talked about how effective it is
to target people that already know you.
Well, the truth is, the more touch points
your target market has with your company,
and the more they get to know you and your brand,
the easier it is to sell your products and services.
We've worked with clients with such a great following,
that selling their products
with Facebook ads is really easy.
So how do you get people to know your company quickly
and ad them to your custom audiences?
Well you can throw tonnes of content up online
and just hope people see it,
or you can create a sales funnel that takes people
from cold prospects all the way to repeat customers
as fast as possible.
By far the best way to advertise to cold audiences
on Facebook is to use a sales funnel.
And to help you create a
highly effective online sales funnels,
I've recently created a free mini class
called 4 Steps to a Perfect Online Sales Funnel.
It's very short and I walk you step-by-step
through the exact sales funnel creation
process that we use.
You can watch it right now for free
by heading over to benheathmarketing.com
If you like this video, make sure you subscribe
to my YouTube channel right now.
Just click on the subscribe button.
Also, if you want to download our 5-Part
Facebook Ad Template, then just head over to
leadguru.co.uk
It's free.
Now I want to turn it over to you.
Which of the seven steps in this video
are you going to start working on first?
Are you excited to experiment with new targeting options?
Or maybe you'll use our Facebook ad template
to improve your Facebook ads?
Either way, let me know by leaving a
quick comment below, right now.
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