- Hey guys, Shawn from Custom Offsets
and this is gonna be a, I never knew.
See me at SEMA and what the heck is SEMA?
(futuristic music)
(machinery cranking)
I know that the first time we were invited
to go to SEMA with one of our partner vendors
I had no frigging idea what it was.
I had heard of it but never really dug into it
'cause I had no intentions of going.
This was probably six years ago,
right when we were first starting
to kick off Custom offsets.
Since then I have learned that
it is like a million square feet of showcase.
It's a trade show, so it's business to business,
I'll describe more of that.
there's like 2400 vendors there
either doing new products for accessories for trucks, cars,
whether be hot rods or exotics,
Liftee trucks has been really huge,
Powersports was becoming humongous
with a side by sides, pretty much all of that.
And they're gonna bring out 3000 new products,
new tools, new this, new that.
Pretty much this is a place where you go every year
to see everybody's top secret items
that are coming out for the following year.
For 2018, we'll be seeing all the stuff coming out in 2019.
A lot of times, they're prototypes
and all this never seen before and this is their chance
to show them to us and then bring them to market.
I would say probably 90% of the stuff comes to market,
you do see some stuff that's just there
and has no intention of coming to market
or it's there and they're trying to get a feel
for whether they should bring it out or not.
The idea of SEMA is it's business to business.
So the reason that a company would go there is
to set up a booth for their new wheels
so that they can meet up with retailers,
whether they be online retailers,
or different shops, and they can come and check it out
and see if they wanna carry their products.
So it's a huge opportunity when we were there,
first as Custom Offsets, we went to places like ARA
and some other performance tents
because we were already doing wheels and tires
but we wanna know if we should get into some foreign stuff,
went and saw some grill vendors, routed some grills,
and then we kinda realized that we were getting too vanilla
and getting into to many things so we shut all that down.
If you wanna know why we don't currently have that
on the site but that would be the general concept.
You go there to find all these different vendors
and see if you wanna offer their products.
So although we don't go there as Custom Offsets
and Fitment Industries to pick up new product lines
or anything like that anymore, we do go there
because they have all of the new styles of wheels available,
they have a lot of the new suspension components there.
The show is every year, it's in Las Vegas,
it's at the end of October, early November,
pretty much that first week of November is what it seems.
This year it's October 30th till November 2nd
or something like that.
It starts on a Monday and then it goes through Friday,
is the show, on the million square feet
and that's where you get to see everything.
And then a lot of times, a couple of years ago,
they started SEMA Ignited which is Friday night
where you get to see all the show vehicles.
'cause there's like 1500 show vehicles there,
and then what they'll do is parade a lot
of those across town and then at the parking lot,
and park them so that you can get up close and see them
and kinda just hang out with the vehicles,
which is a ton fun, something we do
every year when we go there.
So what we go for now is because a lot
of these wheel companies are gonna be bringing all
their new styles, we go there last year,
we made a hundred videos in two days
across Custom Offsets and Fitment Industries.
Fitment Industries, if you guys don't know,
is our car version of Custom Offsets so we went there
and featured a whole bunch of their car wheel.
Alex and Amy, and Mario, the team did those
and then we also featured all of the new truck wheels
that came out and the different designs and stuff.
So when Custom Offsets goes there,
now that's what we're going for, to see those new designs.
It's also an opportunity for us to meet up with some
of the vendors that we have never seen in person,
that we worked with every single day.
It's an opportunity, where a lot of times
big businesses will come in and make big deals.
So it's a chance to sit down, shake hands,
especially with folks from out of the country
to make big buys and stuff like that.
So it's a very business to business show,
that's the whole concept of it, is retailer to a business,
or manufacturer to a retailer actually.
One of the questions that I get constantly is
how come CO2 isn't at SEMA,
how come Custom Offsets doesn't have a SEMA booth.
And hopefully you're kind of picking up on why so far,
with what I've already shared with you,
we sell to you guys, you guys come on our website,
you get yourself a set of sweet wheels,
tires at phenomenal price, we get them out to you,
we work together, customer service, blah blah.
So for us to go to SEMA,
we're not selling anything to other businesses.
We have a local shop network that we do
for the folks that don't wanna buy online
but it's a very small amount of what we do.
We don't look to go sell big quantities
to other business or anything like that,
we like working direct with the customers,
we sell direct to you guys,
and then work directly with you on your fitment
and getting your vehicle looking right.
So for us to go and have a booth for a bunch
of other businesses to see our stuff wouldn't make any sense
especially since a booth is like tens of thousands
of dollars for the little tiny one,
way in the back of the back of the million square feet
to a million dollars if you're the American Force
or one of those other big brands that are spending the money
to have a huge outdoor area plus an indoor area.
Those guys will spend a couple million dollars
on booths and setup and all that stuff.
So that's why Custom Offsets would not have a booth
because we don't sell business to business, we go direct.
So the other question.
That explains why Custom Offsets don't have their booth
but why isn't CO2 a SEMA truck.
CO2 is built by us in our first year of business.
It was built the way that I wanted it.
CO2 then got a makeover last year,
again, the way that I wanted it.
We as a team kinda said, what do we all wanna work,
what do we all wanna showcase,
and that's how we built the truck.
When you decide to be a SEMA builder, or build a SEMA truck,
typically you're gonna partner with sponsors
and then you're gonna be put in one of their booths.
They're gonna tell you a lot
about colors they want you to use,
they're gonna tell you a lot about
which products of theirs they wanna use.
When I build something,
I build it the way that I want it to look.
I mean, I worked with Hostile
because I love working with Hostile
and I'm really excited about the new striker wheel design.
I worked with BTS because I'm really excited about BTS.
Had heard a ton about the quality,
I know Fox Shocks has been around forever,
had a lot of faith in those.
So I built the truck the way that I wanted it
and I'm not really into getting a lot of opinions
or people telling me how to build it.
So that's why I just don't make
a good candidate for sponsorship.
Cut this if I'm applying for sponsorship right now.
(bleeps)
But that's why I don't make a good candidate
because I build stuff the way I want it to look.
I don't get into building it for other people,
that's why I don't make a good SEMA builder.
But having said that, I have seen a lot of guys build
way more truck than they would ever would have been able to
because they went the SEMA route,
and they were able to get a dozen or so sponsors
and they were ready to work hard
at social media marketing and promote those sponsors,
and then be able to get into a booth.
So don't hear me say that you shouldn't,
I'm just saying that I don't and I won't build a truck
for somebody else when it's my vehicle.
I love to build your SEMA truck, bring it out,
I don't give a, how you wanna build,
we'll do it your way or with sponsors,
I don't care, let's just build it, bring it down.
(laughs)
(man mumbling from background)
- That's exactly, that's exactly how it felt.
- Yeah, what's up, I'm Ted, The Iceman, Jackson
down here at TOP GUN MOTORS.
We got a matter of a deal for you.
It's gonna totally take your breath away,
gonna send you right to the danger zone.
Check me, I got a red car, I got black, and red too.
No one-- (tire squeals, car thuds)
Ah!
(bleeps)
- How hard is it to build a SEMA truck?
It is super easy if you have the money or and/or resources.
A lot of times I see messages out there
from some of our SEMA builder friends that,
I'm looking for a 2019 Super Duty,
if anybody wants to build one this year,
I got a vendor needs one in their booth
that they'll hook you up with the wheels,
you gotta go find your other sponsors
build the rest of the truck.
So I see that all the time, it's probably,
I bet you I saw 15 to 20 of them this year,
where there were different booths looking for a truck
because a lot of times, the manufacturers,
they don't wanna put all the money
into building a truck for a five-day show.
So what they'll do is they'll work with guys like you,
girls like you, and they'll say hey,
we'll hook up you up with the parts
if you'll build the truck, have it transported here,
get it set up, get it detailed, have it here for the show,
and then take it home with you,
and we don't get stuck with a truck
that we don't know what to do with it.
So to actually be a SEMA builder,
if you've got the money, it's gonna cost money.
I mean, they don't, they aren't looking for you know,
a 2005 Cateye Chevy with minimal rust
to be in the SEMA show.
They're looking for the best 1500 vehicles in the country
so it's gonna be a top-notch expensive vehicle,
whether it's really old and restored
or really new and just something that just came out,
new body steel, something like that,
that they're trying to get their products on.
So if you have the resources to build it,
whether it be the talent and/or the money,
then it's very possible to be a SEMA builder
but know that you're gonna commit a lotta time
to those sponsorships and to making that build stand out.
So hats off to the guys that do build the SEMA vehicles.
I've always been super impressed
and it's a blast going there to see some of them.
So although we won't have a booth
and CO2's gonna get left home,
we go there every single year.
Last year, we had 26 of us,
all dressed in Custom Offsets and Fitment Industries.
So hopefully if any of you guys go,
give us a high five when you see us,
or say hi and say what's up.
This year I think just four of us, Me, Fuller, Junia.
Now there's like eight or 10 of us
in the whole Fitment Industries team.
We're going there again, so we'll see you guys over there.
Peace.
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