- Today on the show, someone foolishly
tries to convince me that church apps are a good idea.
(hip hop instrumental)
- (both at once) Well, hey there,
- Pro church nation, and welcome to another episode
of Ask Brady, Roxanne and I,
we are both wearing black today, why?
Because, we are mourning.
We're mourning the loss and we're mourning the death
of a lack of central hub software,
that will be ending next week as the launch of Nucleus
is officially upon us, we are four, five days away?
I guess today's Thursday when we're recording this,
Friday when it goes live, Friday, Saturday, Sunday,
Monday, Tuesday, five days away from the official launch
of Nucleus.
We have been running a free workshop all week,
if you've been listening to the podcast,
you've been following along, running a free workshop
this week, three videos, one video went live, Tuesday,
one Wednesday, one Thursday, all three of those videos
are live now, the workshop is called
"The new church website blueprint" and throughout
these last three days, we've been breaking down the future
of church online presences as I see them,
and so if you haven't seen that workshop yet,
go check it out, you can go to prochurchtools.com/new,
N-E-W, as in the "new" church website blueprint,
and check that out.
There's even a 20 page PDF guide that explains
the whole idea behind it that you can download
as well, so go ahead and do that.
If you have questions about Nucleus, feel free to keep
getting them into us, you can head over
to www.nucleus.church, there we've got the pricing
available, the demo, oh, the demo is live,
finally, the demo is live, you can go
to demo.nucleus.church, and you can see it.
Here it is.
- It's pretty sweet.
- Look at it go, weee!
Weee!
If you're listening at the podcast, have fun with that one.
Wee, do do do do, bam!
So, lots of Nucleus stuff.
We have had more than 400 comments already
on the workshop, the video workshop, the new church website
blueprints, so people are excited about Nucleus.
A little too excited.
I have been nonstop on the support, on the Facebook,
on the Twitter, on the Instagram, on the DMs, on the email,
on the intercom, on the help scout, and it was good that
we're filming this, because I was just getting into
a little bit of a bru-ha-ha,
- And as I would explain it, - (giggling) Bru-ha-ha!
- With myself, where I'm just staring at my computer,
and just blood boiling in anger, at the fact that I
could not, I just couldn't keep replying to people,
because like my brain was frying.
Not because the questions are bad, it's just my brain
was like, you can no longer do this, take a break,
and I was like, (robotic voice) must respond
all Nucleus inquiries!
- It's true, that's exactly what you looked like, actually.
- Well, we should hear it from you, because you and Jonas
are on the island with me at the desk, so what's it like?
- Well, it's a little less party than usual.
- Little less party, Canada Dry's gonna help!
Drink Canada Dry, no.
No, do, please do.
Wait, don't.
Is Canada, Canada Dry, they've gotta be Canadian, right?
- I would hope so ...
- Dry Mott's Inc, Mississisauga, Ontario.
- That's great.
- Alrighty.
Well, anything else?
- No, I think pretty much, we're just consumed
with Nucleus right now.
- Yep, yep, Tuesday, this Tuesday, April the 25th,
11 a.m., that is when it opens, I have said it a bunch,
so I'm gonna say it again here, just in case,
'cause I don't want anybody to miss this,
'cause what's gonna happen, Roxanne, is we're gonna watch,
we're gonna have this crazy promotional pricing,
people are gonna miss it, and then we're gonna
get the angry emails!
- That's true.
- I don't know how much more I can say it,
here is the Nucleus pricing.
We're gonna have two plans, there's a basic plan,
and there's an advanced plan.
The advanced plan is gonna be $99 per month.
The basic plan is gonna be $65 per month, on
the advanced plan, we're gonna have church management
software integrations, like planning centers,
CCB, Elexio, Breeze, whichever ones we end up
building out, we're gonna have giving natively built in
to Nucleus, you're gonna have a custom domains,
all of that good stuff, as well as other advanced features.
On the basic plan, you'll be able to build whatever
you want with Nucleus, but you won't have
those advanced integrations, and giving options,
email integrations, mail ship, all that fun stuff,
as we build it out.
Right now, the advanced plan doesn't exist yet.
- No.
- No, it has not been built out yet,
those advanced integrations.
The reason why, is because we're waiting for the first
round of Nucleus members to tell us what we should
build first, and then we will build according to them.
That's how it's gonna go down.
Here's what you need to know.
When we launch Nucleus, Tuesday, April 25th,
at 11 a.m. eastern time, for 49 hours,
which will bring us to Thursday at lunchtime,
Thursday at noon, for 49 hours starting at that time,
you are gonna be able to sign up for what will be
the advanced plan, for $49 per month.
It's easy to remember.
Why is it easy?
$49 per month, only available for 49 hours,
starting April 25th, at 11 a.m. eastern,
- It's a Tuesday. - Clever.
- Okay.
In those 49 hours, you can join Nucleus for $49 a month,
what you will be is what we're calling a charter member,
and what that's gonna give you is every advanced feature
that we build out, every integration, you're gonna get that
at 50% off what that plan will eventually be.
Why are we doing this?
Well, because you're going to be with us
from the beginning, so what's gonna happen is, yes,
it's gonna require a little bit of patience on your part,
but in the long run, it's gonna save you hundreds
upon hundreds of dollars.
So, if you're willing to do that, we would love to have you
as a charter member.
Now, if you don't make it in the first 49 hours,
still a great deal to be had, at that point,
the 49 hours are up, it's now Thursday, April 27th
at noon, eastern, the price is gonna go up
from $49 a month, to $55 a month.
So still a crazy deal, almost 50% off,
and that $55 a month charter group will last until
the following Tuesday, that's May 2nd, at midnight,
at midnight on May 2nd, the price will go up
to $65 a month, and you're gonna lose that guarantee
that all the future advanced features will be added
to your account for free.
So, we've got two groups of charter members.
The first group, first 49 hours, $49 a month.
Second group, $55 a month.
Both of those charter groups will get all of
the advanced features in the future for free.
There's no limit on the charter groups, like,
there could be ten million people, or one,
it doesn't matter, like there's no number,
as we've done in the past with limitations,
it's software, there's no limitations, it's not like
with Pro Video Announcements, where we only had
a certain bandwidth, like, it's software,
we can have as many people as possible, so that's how
it's all gonna work, pricing.
If you need help convincing your senior leadership,
go to prochurchtools.com/nucleus, there's this 20 page
PDF guide that we put together, where you can present
to your pastor, to your senior leadership,
to present Nucleus and this idea of the central hub.
You can go to the demo, demo.nucleus.church,
I think we've like got everything that people need, like,
I want you to be able to make a decision
before that email gets to you.
Right?
Get on the launch list, make sure you get that email,
nucleus.church.
We're gonna send that email out to you, and I want you
to be able to make the decision then and there, like,
I don't want people missing this 49 hour window.
'Cause the price is insanely affordable and insanely cheap,
it's never gonna be like this.
And that's what we've had such a big buildup to Nucleus,
because I wanna make sure that everyone knows exactly
what it is, and can make their decision.
So, that's how it's all going down.
I know that's a little bit longer than the intro
we normally do, but I wanted to be clear about it,
so let's get into the questions.
- Alright.
So the first question comes from Tiana.
Tiana asks, "Can you advise the best way
"to make a multi-campus church website that is still
"visitor friendly?
"What are your thoughts on making the first thing
"users see on the main URL multiple locations
"to choose from, which take them to a campus-specific site?
"Then, when they are at that location, any wider church
"vision content takes them back out of the campus-specific
"content to a communal page.
"What do you recommend to navigate all of this?"
- So, firstly, I do not like when you land
on a church's website and it says, choose your campus,
because if you're a new visitor, this is incredibly
foreign, you don't have a campus yet.
We think church websites should be targeted
with the messaging towards new visitors.
So, Nucleus makes this very simple, but firstly,
I don't like that, and even though, you know,
it's not great for new visitors, but even beyond that,
I don't like when a platform makes and puts the onus on
the user to figure it out.
- Right, like, - Yeah.
- What you're doing there is like, look, we could figure out
a way to make this easy, for our church, but,
it's too difficult, so we're gonna make them figure it out.
Like, the onus shouldn't be on them, the onus should
be on you to make a platform that makes sense.
So I don't like that, one example of how a church,
a big church with many campuses, is navigating this,
is NewSpring, so when you go to newspring.cc,
their website, you know, looks like every other
church website, except they have this bar
above the fold, that says, enter in your zip code,
and then they'll navigate you to the campus.
So now, if you are a new visitor, well, you know
your zip code, you don't know your campus,
you don't know if you're supposed to go to, like,
you know, the drummin' campus or the Dorchester campus,
or, I don't know, but I know my zip code,
and that can help me figure it out.
- Right.
- So that's a great way to compensate for that.
Course, if you're using Nucleus, I would have
your main websites, your main church website,
be the main website that's reaching new visitors
and giving them all the information they need,
and then have campus-specific nuclei, that's gonna be fun,
campus-specific nuclei, that will then allow those
individual campuses to take their next steps.
So, that's what's so great about the twin website
framework, having one online platform as your central hub,
you know, one for each campus, one for your whole church,
however you wanna do it, and then having your main
website that's targeted towards new visitors.
- That makes sense.
Alright, question two comes from Trey.
Trey says, "Between sermon series, we usually have
"one or two one-off sermons.
"If we were to move our announcements
"before the service, which I would like to do,
"we would lose our filler.
"We need the 30 seconds to switch scenes
"from worship to message.
"Is a generic bumper appropriate and practical?
"What might that look like?"
- Yes, so transitioning, you could do a number
of different things here, this kind of reminds me
of the old church video that got played
by almost every church, I think it was called, like,
"this is our church,"
- Yeah.
- And it was like, in our church, we don't water down
the gospel, at our church, we make a big deal
about Jesus, this is our church.
- And then everyone was like
- That's actually what the voice sounded like.
- Right?
At our church, we don't even raise our hands
during worship, that's how stoic we are.
At our church, we roll around on the floor like
charismaniacs, at our church, those lines were not ...
- Those were made up, that was-
- No, see that was where you could get like,
your theological bend on the actual video,
imagine if they had a customization option where
you could do that, like, at our church,
we handle snakes.
This is our church.
- You could select your denomination, and just like
it's all the same, but like a voiceover comes in.
- It's a slider, like, how charismaniac are you?
Bloop!
At our church, if you don't prophesize,
you're going to hell.
Anyway.
So, what I think that you could do, is,
have like, kind of like a generic welcome video,
but I think we're past the place where
we're kind of like buying videos off worship house media,
at least, I hope we're past that place.
You know, with video being the most dominated medium
of our generation and of our lifetime,
it being everywhere, like, just stock video,
I think we're beyond that, and the great thing about
the phone is that, it's made video, like, it's kind of
just made poor-quality video, or what used to be
considered poor quality video the norm,
and so you don't even need to have crazy video quality
to have something great, and so, what I would have
is kind of like, a generic video that is like
a welcome video to your church, you can cast some vision,
you know, you could do something like, you could do
a story there, which would be great,
like I think that would be a perfect place to inject that.
You know, if you need a transition piece, yeah.
There's like, so many different video options
that you could do, that I wouldn't, necessarily be a bumper,
I wouldn't do a generic bumper, I would do
a welcome video, a vision casting, story video,
something like that, and then you could fill that space,
still have the great transition, and put
your announcements at the beginning, win, win, win.
- Perfect.
Alright, third question comes from Monica.
Monica says, "Hey Brady, I love the idea of the central hub.
"Question: for those that will be quick to say
"that they don't use technology much, such as
"senior adults, etc., how could we as the communications
"staff get them into the central hub model?"
- Yeah, great question from Monica.
First thing that we should consider is like,
seven out of every ten adults are now on Facebook
in America, so if someone's coming to you and saying
they don't use technology, the first thing to recognize
is that they are in the minority.
And this may sound crass, but not only are they
in the minority, but they're also going to die soon.
Meaning that this is a short term problem, right?
And so, if we're a church, I like to say,
you should always be working in two churches.
The church you have now, and the church
you're building toward.
Right?
We have seen and are living through the biggest
communication shift in the last 500 years.
That is going to increase, right?
Like, we're not at the peak of this, this is only going
to keep going this way.
Millenials are already one in three in
the American workforce, the biggest cohort within
the workforce as it is now.
So, this is like a temporary problem, and, we also have
to consider that most senior adults,
and I'm very confident saying that, most
have no problem with technology.
Why?
Well, because they're being forced to use it.
Like, every senior adult I know is at least able
to use face time.
Why?
Because they wanna connect with their grandkids.
At the very least.
You know, like, I think I said this the other day,
like my grandparents were here in the office,
and they were talking about setting up
a group text on Whatsapp for the whole family,
and I was like, what are you even talking about right now?
Like, Whatsapp, you know, like, come on Brad,
like, you know, I know not every senior out there
is gonna be that way, but the big thing to consider is that,
okay, this is a minority, they're probably
a very vocal minority, and they're probably the type
of people that have been at the church for a long time,
and more problematic, they probably give pretty regularly,
and pretty substantially, right?
But they are the minority, and this isn't a problem
that's going to increase, it's only going to decrease.
So, how do we solve it in the meantime?
Well, the great thing about using Nucleus
and the central hub is that, we think every central hub
should also have a physical representation.
So what you can do, is you can use a browser
like Browxy, and you can remove the navigation
of the Nucleus demo, so you can have it like this
on a tablet, without all the navigation,
you can put it on guided access, whatever you want,
and then what you can do is, you can set up
these tablets in your lobby with an attendant there,
like an individual there, and so when someone wants
to take the next step, when someone wants to sign up,
register, give, whatever it might be, they can go,
and the tablets are there, I mean, the Nucleus software
at least is very easy to use and intuitive,
even for someone who's older, and if they're having
extreme problems, there's someone who's right there
to help them.
The great thing about this is, now they've been helped
to do it once in real life, they're much more likely
to be able to do it on their own next time,
and if they have to go back and they just continue
to be stubborn, great, they're still the minority.
You shouldn't have to break your entire communications
strategy because of a minority, even if they are vocal,
even if they are giving a ton.
Now, with all that being said, like, we don't wanna discount
them, right?
We don't wanna make things hard for them, and that's
why you have the physical representation of the central hub,
someone who's there to help them if needed,
win, win, win.
- (chuckling) yeah.
Alright, last question comes from Leanne.
Leanne says, "I have a question about the email video
"about why your church shouldn't build an app.
"The big advantage I see with an app that wasn't mentioned
"in the video or post, was the ability to send
"push notifications.
"This could be so beneficial with event reminders,
"food collection Sundays for our food pantry,
"end of the year giving reminders, etc.
"Do you see this as a big enough advantage
"to warrant an app?"
- So, this is a common, common argument
from individuals that are saying, mobile apps are awesome.
The most recent stat that I saw has it at 38%
of app users saying that they rarely, or never,
allow push notifications, and this number has increased
year after year, that's a 2016 number,
I imagine it will increase this year.
We're getting to the point we're at
push notification fatigue.
The only push notifications I have on here
are real people texting me.
if I could turn the phone notifications off,
where like the phone wouldn't even work, I would do it.
Like, we're getting to the point of
push notification fatigue because we're like,
every app wants to do it, we're like, okay,
no app, I control social and I control media,
media and social don't control me.
With that being said, push notifications are still useful.
For the 62% that are willing to turn on push notifications.
Now, just because they're willing, doesn't mean they will
for your church's app, I, you know, they might,
but that 62%, let's be generous, let's say 50% of the people
that download your app will turn on push notifications.
What percentage of that 50 is the percentage of people
that also downloaded the app and stored it on their phone?
Right, 'cause like, if the end of the app argument is,
it's worth it because of push notifications, let's back up
a couple steps, okay.
There's 100 people in your church.
What percentage of that 100 are going to download
the app, store it on your phone, and become active users?
Because, the data to getting to that point isn't great.
50, aw crap, I don't even remember, like, what it is,
but like, it's a big number, I think it's 50 or 80,
either way, the majority of people download zero new apps
per month.
- Yep.
- 80% of people that do download an app
don't become an active user, so at that point, you've
already lost 50 of the 100, and then, what's 20% of 50 ...
- Oh, I don't know.
- Ten, now you're at ten people,
and then 50% of those people won't put on
push notifications, so now you're at five people
out of a hundred.
Now, those statistics are just a rough estimate,
but I think that they bear out in reality,
right, so you started with 100, now you've got
five people with push notifications.
Here's an alternative, that is free.
It's called an email list, you know what sends me
push notifications?
My email!
And I check it a lot!
And so does 85 year old Sheila, because she loves email,
because she doesn't really wanna download this app
and put on push notifications, but email is still fine
for her, and everyone still uses email!
It's the greatest communication platform,
Pro Church Tools is built on email.
The whole company, built on email, and we're reaching
savvy communicators that are almost always younger.
Email's still the best way to reach them.
And it's free, instead of a MailChimp account,
you can get all, if you can get five people to set up
push notifications out of 100, you can get 90
of those 100 to give you their email address
in your church.
You can reach them, and that's a much better
push notification.
It's free, doesn't require you to develop an app,
and, it's gonna reach so many more people.
That's what we're trying to do, right?
In a perfect world, if we're all allowing
push notifications, that would be great.
The reason we don't allow it, is because it's so invasive.
- That's true.
- And so, to think that your church is going to allow you
to do it, even if you can beat those odds, right,
you're never gonna get close to what email's
going to allow you to do.
So yeah, that's why push notifications, like,
the argument doesn't sway me, doesn't convince me,
'cause the data's still not good, and because
there's a much better free, more widely-used,
and easier alternative.
Boom, roasted.
- Yep.
- Oh, that's it?
- That was, yeah.
That was quick.
- Oh, great.
What do we got, what time are we at?
- [Off Screen] 19.
- 19 minutes?
Oh, man, I tried to shorten up my answers
because I was talking so much about Nucleus
at the beginning.
All good?
- I'm good.
- Well, if you want your question answered, you can always
just hashtag Ask Brady on Twitter and Instagram,
you can hashtag Ask Brady in the comments
on Facebook and Youtube, thank you so much for
submitting your questions.
Next week, Roxanne won't be here.
- No, I will not.
- She's abandoning me during the Nucleus launch.
- Yeah, it was just bad timing for me.
- Yeah.
- I tried to get my friends to move their wedding.
- I tried to break your friends up.
- (laughs) - I still think
- That's an option.
- (laughing) We still got time.
- But yeah, the Nucleus launch happening next week,
next time we see you on Ask Brady,
Nucleus will be live, and so many of you will be
inside the platform, building your central hub,
changing your communications for the better,
so thanks for being a part of Pro Church Nation,
thanks for watching Ask Brady, see you next time.
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