Live Today With Passion: "You are fantastic direct response marketer with your mail-order business
people were dollar into two concepts well you know we all pay taxes and we
all hate the idea that you're losing good money but there's a difference
between hating that you lose that money in hating to pay taxes
I love paying taxes if it is the fee amount and if it is used wisely I think
we all have to contribute that because that's how you set up social programs
that are you build infrastructure that's how if a military of this kind of thing
so that's great but that always had to believe that the money that they're
paying taxes I want to make up through wise investments so this is why I did
the real estate right away the seventies in the stead of dying Roland and
developing that started buying apartment buildings and you know just think about
it I mean there would be in the air remember in 1974 apartment first
apartment building and we bought it for two hundred and fifteen thousand dollars
so that was then a lot of money yeah and I put only down like maybe thirty five
thirty seven thousand dollars but within two years the apartment building was
worth instead of two hundred fifty three hundred and fifty thousand dollars and
and a solid so imagine now how much gain there was yeah I mean so we made
hundreds of percent of my initial investment wall that's what I'm talking
about see it's it takes you know thoughts and ideas can make much more
money than actual physical labor all right in physical labor is always part
of the action because I always say you got to work your ass off no matter what
you do because now you have a great idea but then you still have to implement it
and you have to hassle you have to go to the bank at the financial statement it
isn't that they raised money sometimes and you go didn't look at a thousand
apartment buildings to find the right one
and all this housing field of the brook but normally if it is just physical
labor you can never make the money then you can make when you have ideas so this
is why it's important that we tell people I say the secret is is the
certain times don't think like when you get up in the morning don't think just
all out of it so any life cycle or go on a basically right or go to the gym
broker you know that's what you have to do and then read something you've
learned something so don't even think about it but there's other times where
you have to really think and you really have to get creative and have a clear
vision of where you want to go and what you want to do and that's what I always
have that's what I always believed and always believed in making money so that
then you can do something with that your best ended notice eventually created a
family it's almost being kids and all that stuff but also for charity the guy
thought that the Schwarzenegger Institute that you will see yeah so we
have to raise money all the time at big money to do to pay for tetanus and the
support that 50 our 20 the environmental organization or any organization any
idea is great but if you don't lift the money you can implement anything and so
this is why it is important that it is an environmental organization orbit is
my after school programs to the nationwide where we raise millions and
millions of dollars every year or if it is just you know living in it right the
great mansion or driving a nice Bentley in the Bugatti
you know this kind of things it takes money to do all this kind of stuff so
therefore I believe in making $1 in the tool and having a good time
way to pay my taxes as our as a we have bad news here you video 15 million
thousand taxes I say mom if it is yes then this will be this is when you have
your boss are we lost that means you must have made a lot of
money yeah that much money in taxes missed it yeah that's way it is it's the
way I look at it the reality is reading a book or going to a conference or
having a great conversation where you get this golden information that's all
fantastic but what makes mastery is execution on the ideas not the ideas and
so no idea works unless you're willing to roll up your sleeves do the practice
invest the time put in the effort do the work I think we've all observed a lot of
people who they love reading the books they love showing up at the courses they
do all the online training and nothing ever changes and they say well you know
I don't know why it doesn't change why my life doesn't change why my thinking
doesn't change why my performance doesn't change why my relationships
don't change well it's because ideas don't work if you don't execute on them
so if you look at the great business builders you look at any great performer
one thing that makes them great is their grit one thing that makes them great is
their hunger to practice one thing that makes them great is they are willing to
sacrifice I mean yes they're passionate but did you know the root of the word
passion is suffering you've got to be willing to suffer for your vision you've
got to be willing to suffer to reach BIW best in the world
you've got to be willing to suffer the ridicule and laughter if your critics
and your cynics to get to a place called world class I mean I want to be in show
business and I just happened to luck out and things happen I think you know you
know you if you know what you're supposed to do
deep down inside I think everybody does a lot of people just don't go after it
you know like most people start out they say I want to be as this but I'm going
to give that to make sure I have something to fall back on and what
you're doing is you set yourself up a fake cause you're going there's a
possibility that I'm will fall back and when you put that out there then you
fall back they just say hey this is what I want to do and you go do it you
usually get your stuff to where you want it that's the way of the entrepreneur is
is actually about going looking at the world and binding problems it's actually
some people think that's a negative mindset but actually I find it it's like
it's like it's a curious mindset is you're out there looking for problems
looking for things that aren't the way they should be or could be okay you got
a good idea look everybody's got a good idea yeah you know
now the okay everybody has an idea not everyone has a good idea but I think
people have good ideas look goober is a good idea you push a button and get a
ride I don't know if we were the first person ever think of that idea but we
are the first person to do it and and so you got to just go do it then you've got
to just get out there and go do it so it's easy to have the idea or
straightforward but then you've got to have enough guts to go out there and try
and that's that's the way of the entrepreneur so it's it's easy to have
ideas it's very hard to turn an idea into a successful product there are a
lot of steps in between it takes persistence relentlessness so I always
tell people who are you know who think they want to be entrepreneurs it's you
need a combination of stubborn relentlessness and flexibility and you
have to know when to bewitch and basically you need to be stubborn on
your vision because otherwise it'll be too easy to give up but you need to be
very flexible on the details because as you go along pursuing your vision you'll
find that some of your preconceptions were wrong and you're going to need to
be able to change the things so I think taking an idea
successfully all the way to the market and turning it into a real product that
people care about and it really improves people's lives it's a lot of hard work
one of things I've always done like what I even learned NLP when the first real
dynamic set of tools I learned psychologically I would go these classes
with these psychologists and psychiatrists and we'd have an all-day
session which their idea of all day was four hours yeah it'd be like it'd be
like we start at 10:00 and at noon we're taking lunch I'm like what the hell are
we going you know over go to lunch for an hour and a half and then we come back
at 1:30 and sure enough by 3:30 or 4 or the end of the program I was like Jesus
you know the only you name to a quarter of a day so I took the rest of time and
I extracted everything I could from what I learned there are people with ten
times more skill than I had our ability but my level of application compared to
theirs I'd warped it and it's because while I
was still there I didn't leave the environment I've always had this belief
if you want to be successful with anything in life never leave the sight
of setting a goal without doing something that commits you to
fulfillment if you get you're in state right when you do something while you're
in state that's the time to commit yourself to something that makes you
follow through I don't know I'm talking about here say I so I call somebody up
I'd schedule something I'm locked in the next meeting I sign up for the class I
didn't roll the guy was going to mentor me I'd set the meeting with a mastermind
of people I met I did something so that whenever I committed to there was
something when I went home that would told me there it's structured in fact
I'll give you five fees to rpm just as a quick warm-up for you how's that you
don't remember it'll be okay but it'll be in your unconscious for when you go
work with a coach these are the five sees anything that comes in your mind
anything you can think of because we're going to pick basically do a little mini
rpm version of things right now anything comes in my mind I'm here and while
you're here doing something you're driving your car and you think of an
idea for your business or one of your businesses what do you put it iPhone
where do you put it diary where do you put it iPod iPhone
iPhone and how do you find it afterwards how are you triggered to look at it
again so he goes back and reviews his absalom how do you do it
but crisis crisis makes me go get it how do you do it I sent an email to myself
all good more emails with more to Do's right so I don't care what your system
is but when you have our p.m. you'll have one place you put it for right now
you need one place to put it now the problem is most of us have lives if you
put everything in one place it just becomes even more overwhelming
who knows what I'm talking about here so the first step I'll just say that is
C is capture you've got to capture the motion ideas like this imagine doing
this like physically capturing it pulling out of my head and putting in
one place I don't care what your one place has got to be one place now
ideally in that one place you have some categories so you don't throw everything
on one giant list does that make sense so you might have a category for me hide
the company so I'm Robins research at animali resort I have a tableau life of
all these different companies so I'll drop it in that area as an example or
roles for me as a father I have time to demonstrate this for you but just know
the first thing you wanna do is keep it out of your head have it in one place
why do you want to do that key plus extra mental Ram available when you have
to keep thinking about stuff it creates inner stress if you know it's there and
you know you're gonna look at it consistently like you do it once a week
once a day and you're going to review it and do something with it something with
it might be forget it I'll do it later tomorrow but you can do something with
it you'll be able to let go how many think that's pretty much something you
try to do already most people try to do this don't you but the reason most
people don't do it is because making lists after a while they stopped doing
tell me why they stopped doing it who's made lists and they're not kept a list
up your quote to-do list why don't you keep those who do lists up
so every time you go there there's sodium what there's how many all you got
more to do if you do make the list then you have time so it inherently says why
am I doing this rpm is a different mindset our mindset
is we're just first capturing it we know we're not going to do most of this but
we need to be able to later when it's time decide which things are worth doing
and more importantly what are we really after we're going to use these to
trigger us to say all this relates to maybe something more important how many
follow this philosophical difference here say I my goal is not get things
done this is not GTD this is use the things you need to get do - steaming the
higher level of thinking of what you really want why you want it and become
very strategic about how to get that and many of these things may go away or they
just won't matter but you do have to capture it because otherwise it's in
your head so I have a lot of systems are doing it but if you never saw me getting
the girls basically you need is one place to capture that make sense what's
step one of our p.m. to see you got to let capture which means get it out of
your head put it one place second thing you got to make sense of all its crap
and the way you do that step two is you create a plan and a plan for me has
three parts and the three parts are three questions that I asked and three
actions I take and again you'll learn this I'm not trying to teach this all
right now just want to plant some seeds in your mind is this okay
is this useful so when you're going home you almost captured stuff you just did
here right now that your starts great plan you look at all the stuff and say
okay there's more here than I can do so what I really need is read all the stuff
and start to see what all these things relate to one thing all these relate to
another if I'm a mom and I made my list and on the list I have things like I got
to pick up laundry or I got to ride the kids to school
I gotta do this thing for the PTA I gotta clean the house oh I gotta run my
business I run out of the house I gotta do the accounting I wanna I want to
spend some time with my husband at the end of the day soccer mom totally
stressed out but if I write all those things down get them out of my head I
want to write them all down I didn't start to put them together
though you know this business all relates to my kids this this all relates
to the house being great this business all relates to my business and this is
this is about my personal life being rich and happy I'm able to do something
really nice I'm able to go from this which is what your capture list looks
like you'll start write it down you do I got
to do this enough and this and this and you start to feel good it's out of my
head but they go look at this I go to this or this look at this I got this I
got this I got this I got this or this or this or this I did that too that too
so step two is I look at my capture list and I create a plan and the way I create
a plan is I start to figure out what do I really want that's what that's what
the world is saying to me that's what's in my head what do I want
I might start to group some things together I might sure to say you know
let's take a look at this you know something watch this watch this
for a second this item here clean the house and this thing in this thing in
this thing these all relate to the house and my outcome there is I want to
magically clean house because why it makes me feel fully alive and then oh by
the way this this this this and this all relates to my children oh and this this
and this relates to my business hello yeah this is me personally anybody see
what happens suddenly 80 action items or 12 or 30 will turn into four outcomes
there's something here that I want with my home there's something I want to hear
from my kids there's something I want to hear from my business or something I
want for me and what that does is now I can start to go okay instead of reading
all these like what do I really want for my kids
what's my outcome this week or today and you get really really clear about what
you're after you use this to take you to another level higher use this to trigger
our vision and settling this limit you and what you know what you want that's
the first question so create a plan has three questions to it in three actions
first question is what do I really want well how many of you would feel
different in your life just by this language change what do I have to do
versus what do I really want to accomplish would that change the way you
feel about your life yes or no how does it feel would have to do see
rpm when you finally learn it has many pieces to it above all else it's a
thinking process and better thinking creates better results that simple so
you don't have to ever use a piece of paper to think this way from now on all
this happen you go what's my outcome what am I really after
what do I want what's the specific results like what's
the target let's chunk up I don't ever go in a
meeting with anyone leaving a first words into my mouth are when I sit down
to me answer the hellos and them proper connections what do you say I would say
what are the outcomes for this meeting because how long the meeting is is based
on getting the results that were there for it makes it much more fulfilling
life or if you can't get in that time you know that outcomes still not done
we're going to come back and get that outcome done how many thought what I'm
talking about here say I now when you get clear what your outcomes are that's
the first question of creating plans second question is why do I want it why
why is this important me why is this something that really is a must for me I
don't have to do I want to do this why would why is this transformative what's
exciting about this to me and almost all of you have certain key
words inter triggers for you and language shapes your emotion you want to
have a nutritious meal or a delicious meal you might say I need a nutritious
meal but if I said this is a delicious nutritious meal you're more in if I said
to you I want to reduce you this person they're really nice verses they're
delicious I don't know what I'm talking about here
so when you learn when you learn rpm you learn that rpm is a system of thinking
then rpm is a power of language because you can change a few words in your
outcome it'll totally change where you end up what you're going after in your
life rpm is a visual chunking system a way to take all that stuff you saw and
group 82 things down to four and guess what will happen to your stress level
through the floor guess what happens your concentration Adelie through the
roof what are you going to focus on that's another one rpm is the focusing
tool it makes you focus on most important because most people major
in minor things and then make it Vince so I you got to know why are we doing
this and I always look at two levels why why for me why for the team what's the
big why if I'm involving other people it just mean it's me but I usually have the
big white so I said three step one is capture step two is create the plan
there were three questions what are they number one is what do I really or in
other words that is what is my or another word for that is what is the the
result and I eventually try to get it to a result because I want to make it
measurable it's at all possible can I can't get measurable short time I want
major progress on is my outcome right or complete something or whatever it is my
purpose or some keywords write this down purpose I should say activity without
purpose is the drain to your life activity without purpose is the drain to
your life so drain to your wealth its drain to your lifestyle three questions
what's my outcome what's my purpose what's my line third one what's my
massive action plan or another say what do I need to what now you ask that
question to make some sense because what to do depends on what your outcome is
otherwise what you're going to do is going to be based on stress concern fear
people interrupting you reacting demands until your life is nothing but a
reaction tool of all the tools I have this may be the most valuable one or on
eclis because this is the one how it all gets executed I don't teach it very
often so third question is what's my master tax plan what I need to do to
achieve this and when you do that you'll take things off your capture list and
you'll cross them off as they fit in or you'll say I don't you need to do that
so to create a plan there's three questions and then there's three actions
this gets a little more technical but I think you can pick it up real easy you
take those action items and you put them in order of importance does that make
sense but the way I do that more quickly is I go put a little star next to the
ones that are the 20% that's going to get me 80% of the result because I know
I'm not going to do all these action items I know even if I intend to I'm
going to interrupted 20 million times so I want to know what's the
20% of this list I bet an outcome I got a purpose and I was a little block
the center of the target is the outcome I see the purpose with all the juicy
words why I'm doing this and I got this list of seven eight nine ten twelve
things action items are all related to kids that can outcome I'm not going to
do all those today which of the 20% that make the biggest difference I star those
and guess what else I do I figure out what's the 20% what's the what I call it
one of the must items my mus are the 20% they're going to make eight percent the
difference that way every day I can still succeed that's why I still do my
list and most people don't because I don't do lifts I come up with outcomes
and purposes if I got lists within them and are highly prioritized with what
matters and later on if I want to come back any more great so three questions
two reactions that actions are start of the things that are must to establish
the real time the real time as I go minimum to maximum on each of those
items about how long's is really going to take why is that important because
most of you overwhelm yourself and say this will be I just want to beat you in
my team knee of the day and I said how long is this going to take and somebody
says that'll probably take us 10 weeks I said okay let's sit down to do it let's
sit down to lay out where those ten weeks is going to come from and we're
all done it was about seven hours with the work because we all overestimate
when it's in our wet in our head you sit down look at each item and you look at
the 20% and you mark okay a 20 to 25 minutes 30 to 40 minutes come by the way
at the end of the day what I look at what are my start items
what's the minimum time necessary to get that result that's what I go do same
thing with my week so three questions I create a visual block where this
separates from everything else below and I'll spend space and we'll create
another block when you learn rpm you'll see that visually I don't think I want
to throw up for you right now but basically in the center of my page I see
the target amount of master I write my result to the right I write my juice
purpose to left I put my action lists put an order of importance boom asterik
boom minimum must time I'm reading a control is the third one leverage
leverage is critical you know I get so much done because I don't just get it
done I know the outcome I know the purpose
and I look for leverage leverage is different than delegation what's problem
a delegation delegation is you eivol what needs to be done so you give it to
someone else and you tell them it needs to be done and they don't do it you're
pissed off leverage says I can lose the biggest Boulder in the world with a
little bit of effort and I get something I can do it with I'm still part of it so
leveraging is I'm going to leverage something you're Tom I'm going to make
sure Tom understands the what the outcome I want to sure time understand
the the purpose the why and the action but I might say to tell them if you get
this done without this action or better actually go for a baby and I want to
talk to you on this day and we got to promise and we're going to check in
before it's needed so there's no surprises if you have problems time come
back to me because we're partners on this that I call leverage different the
delegation who sees the difference here say I so three questions what creates
the plan three questions with a block three actions where's my mas what's my
minimum us times where's my leverage and you know what I do when I have no time
there is time I just got to leverage it now saying dad know with the leverage
you to you know Shane over here right I know stuff he wants to do can't leverage
it but Shane's answer was hire somebody then he thinks about what's going to
take and goes 125,000 dollars can't do that now he's getting caught up in one
way to get the outcome leverage he goes through his list he goes what if I got
somebody to 20 percent of this stuff I got I could spend 20 grand to get that
much freedom I could pay four times ten hmm and if I'm really productive my
productivity should enhance the world not only my clients and customers but it
should provide jobs ro to people and if there's anything you hate to do is
because you're either ineffective at it or you don't think it's very important
but it is urgent so you hire somebody for those things and ideally somebody
loves that job you're never going to grow when your time has eaten up for
activities that aren't that important activity without high levels of purpose
is the drain of your fortune do it now if you can't get it all now to a part of
it now leverage is power
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