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It's my one-year anniversary on booktube!
Thanks for watching guys. I am so excited to say that it is my one year
anniversary of posting videos on booktube. It's been a very humbling and
exciting year and I have learned a lot along the way. So while I'm not a
booktube expert by any means at all ... at all ... I'm gonna share with you three
things I've learned about booktubing so far. Number one: I was very excited to see
just how fun it is! So here's kind of my story of going into booktube. I started a
website at http://readremark.com where I basically just blog about books. I review
them, I make little infographics, I talk about why I love some, I discuss short
stories. And I always knew that I wanted to have a video component to that. My day
job that I work full-time in is in marketing and so any of you in the
marketing world know full well that video is where it's at right now. And of
course all the other good stuff as well, but you really need to be including
video. And so I knew that I had to include a video component on my website.
I mean even just looking at the statistics at my company of email sent
that had the word "video" in the title, the click-through rate on those are so
phenomenally higher than other emails. I'm digressing.
The point is, I knew I needed to include video. So what I hadn't expected first of
all was how terrifying it would be for me! I'm naturally kind of an introvert,
and so putting myself out there into the world was terrifying. So scary! I wasn't
expecting the fun booktube community. So, I knew that I would be talking about books
and, you know, putting stuff out there. What I didn't expect was that the
community would give so much back. Just in the interactions we've had in the
comments or in seeing the different views on people's other people's
booktube videos getting the, just the full range of interaction
that we have on this community has been really surprising and fun and gratifying
and totally unexpected. I went into it with a marketing mindset and now a year
later I'm not even thinking about that at all. I'm just thinking about the
community that is built around booktube and how I'm so excited and happy to be
part of it.
All right. Another thing I learned in this past year is that
pimpin' ain't easy.
Oooh it's hard out there for a pimp.
What I mean by that, is that if you build it, they won't necessarily come. You can tell
I spent a lot of time researching this before I jumped into it. I watched other
booktubers. I kind of I looked at some of the different things that they do and
decided in my mind what I do and don't want to do for example I don't really do
many book hauls because I get most of my books from the library or digitally one
at a time. I don't really do TBR's because I feel like that's a lot of
pressure to put on myself because my list is already like 10 miles high and I
don't want to add more books that I'm expected to keep up with. But I knew that
I did want to do stuff like individual book reviews and wrap ups and also just
watch other people's TBR's and book hauls and unboxings and stuff like that,
because even if I'm not doing it, it's fun to watch other people. Okay,
I'm digressing again. The point is, I did my research. I knew what kind of videos
are out there and I saw the numbers on the people watching those videos and
they were so encouraging. I saw that there's definitely an audience out there
for booktube. What I didn't factor in was that a lot of those successful
numbers were for people who had been doing it for years. Several years. You
can't just build a booktube channel and then expect tomorrow to have a following
of like a thousand people. It just doesn't happen that way. And then I also
found through being part of the community that it's much much larger
than I initially thought. If you just go into
the search bar of YouTube and type in "booktube," you'll see the few high-ranking
booktubers. But as you watch more and more videos and get deeper and deeper
into the booktube world, the underground, you see that the community is huge. There
are a lot of people who, I think they give up hope and they just put out their
booktube newbie video maybe a few others and then stop because it's so
discouraging, and that makes my heart hurt for them because I get it. I get it.
It was really hard. For maybe two or three months, I would put out a video and
then be lucky if 10 people watched it. I just ... it's like if a tree falls in the
forest and no one's around do they hear it? And if I put out a booktube video and
nobody watches, then did it actually happen?
...Yes! I put in the work and I can
tell you yes, it actually happen. But it it was very discouraging for a very long
time. And so, through the year I've kind of adjusted my expectations. I don't
expect to have this huge, huge audience. What I DO have though, and what I have
built, I am SO incredibly grateful for. Grateful, thankful, enriched. Every one of
my subscribers, every person who comments on a video, just every piece of
interaction I get is just so wonderfully wonderful.
So, pimping ain't easy. But boy
is the payoff good. It's awesome.
Number three: words are hard!
So, in my booktube newbie tag many moons ago, I talked about how I found out that my
version of "um" is "alright" and "so" and that has not diminished over the months.
Unfortunately, I still say those words so many times. See? I just did.
For every "alright" or "so" that you see in one of my videos, there at least one or two more
that I have edited out painfully because every time I see it I'm like, "No!"
"You did it again!"
Another aspect of that is just language. So in my real life,
I cuss a lot. A. Lot. A lotta lotta lot.
And so I saw in my vast research
that there's a good chunk of the booktube community that skews younger.
Some of them are even high schoolers. And so I wanted to make sure that while I'm
not making my videos childish, not that they're children, but I'm not making my
videos childish, but I do want to make sure that I am accessible to that group.
I don't want to cut anyone off by virtue of my potty mouth. I cuss so much in my
day-to-day life that I don't even realize that I've dropped the f-bomb for
example until I hear people giggling nervously around me. To try and catch
myself on video I have to make a real effort that I don't accidentally slip.
It's not gargantuan. I have enough words in my brain to be able to speak without
always dropping a cuss word, but it is an effort. So I hope you appreciate the
effort for me to to not say some of my favorite words, like $#!+, F%@*, A$$#)!@ ...
Don't worry I'm going to edit that out.
I'm sure I have many more lessons ahead of me and I look
forward to making many more videos because another bonus item that I hadn't
counted on was that the content would always be there. I thought I'd go through
my original mental list of ideas for videos and then the well would run dry
and I would be continually grasping for topics. But really, with all the great
books coming out, with all the great books that I get to read, and with all
the great discussions that other booktubers are having, there's no
shortage of ideas. So, where was I going with that thought? Crap, I don't remember.
So anyway, on to some of the bloopers!
Stop.
It's okay, I'll cut that out. What was I gonna say next?
It's like a blue version of the Seinfeld puffy shirt. I dunno.
Quit makin' noise! I'm trying to record! Well how about you just be very still
and watch the master at work.
Next up was the impossible lives of Greta Wells by Andrew Shawn Greer. Shawn
Andrew Greer. Greer Andrew ... one of those is his name.
Okay, I'm gonna edit that part out. That was bad.
I'm doing good though, right?
What else was I gonna say?
Okay. Whew that's a tough one.
The rest of us who enjoy the full mix of
book consummation ... book consuming ... Woah, I messed that word up.
I would be first in
line to want to read that ... not literally.
That's cheesy, but whatever.
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