Ever since the birth of commercialism, owning brands has always been a great deal.
And like it or not, there is a certain status symbol associated with brands.
Which is why everyday sees the birth and death of many brands, but there are some which have
become extremely popular the world over.
Lets take a look at some of the most biggest brands in the world.
16.
Gillette.
Consider this.
Almost half of the world's population needs to use shaving products on daily basis.
And in fact, many in the other half also use it from time to time.
And there is no doubt that Gillette is one of the most trusted brand when it comes to
shaving products in the world.
With grooming becoming even more important with the beard coming into fashion, Gillette's
value has only gone up.
Today, Gillette is worth 25.1 billion dollars!
With a good marketing campaign in place, we can only expect this number to go higher in
the coming years!
15.
HP.
Computers are today more of a need than a want.
Which is why a brand like HP has become very valuable over the years.
It's products have gained a reputation for being trustworthy and efficient with a good
after sales service as well.
Which is probably the reason why HP's value today is around 25.8 billion dollars.
But even with such a huge market, HP has been re-inventing itself from time to time to keep
itself popular.
That is why we have seen its tagline change from "Invent" to "Let's Do Amazing"
to "Make it Better".
And what's more is that it is now looking to enter the smart phone market as well.
14.
Disney.
Ever since the release of Mickey Mouse, Disney has become a favorite among the kids.
Which in turn means that parents have more or less no option other than watching either!
And the good quality of Disney films have ensured that they do not end up disappointed.
What's more, Disney has always been known for great ideas which translate into films
and television programs and then later into the collectibles and toy markets.
That is why they are today valued at 28.1 billion!
And even though movies face a threat from online streaming, the theme parks and toy
businesses that Disney has is not really going to go anywhere!
13.
Cisco.
Staying connected is extremely crucial for all businesses, be they small or big.
And the bigger they get, the more necessary it is for them as they often operate out of
different locations, sometimes from all over the world.
This is why Cisco has become a huge brand today with an estimated value of 29.1 billion!
Cisco is also investing in the internet's future prominence and setting itself up to
be a go-to company for IT professionals looking to maximize the value of new data and interconnected
systems.
So we do expect Cisco to grow bigger than they already are!
12.
BMW.
There is a certain thing about cars.
Owning a big expensive car is often an indicator that you have made it in life.
And one name that consistently pops up whenever people are looking to buy a car that comes
with a huge brand value is BMW.
And what is driving BMW's value up in the recent years is that they are looking to aggressively
enter new markets like China and India.
That is one of the reasons behind its huge worth of 31.8 billion.
And with newer and better models, BMW is definitely one of the brand that people would want to
splurge on.
11.
Mercedes Benz.
And when it comes to luxury cars, Mercedes Benz will definitely feature somewhere.
There is something classy about the design of Mercedes cars which they have even carried
forwards in their newer models to appeal to the young rich as well.
And of course, they have added all sorts of luxury and efficient accessories to make themselves
even more desirable.
All these factors contribute towards driving its value to 31.9 billion!
10.
Toyota.
While it may not be a top bracket car like BMW and Mercedes, regular people also need
cars and that is where Toyota comes in.
Toyota cars are known for their on road performance and they have been coming out with newer models
ever so often and focus a great deal of design and performance.
Which is why Toyota is one of the most popular cars on the road and two of their models,
the Prius and the Camry are among the best selling cars of all time!
So there is little wonder that Toyota's value is today at 35.3 billion.
9.
Intel.
The tagline of the brand, Intel Inside, became synonymous with computers.
And as we know that computers are in even greater demand now than before, Intel has
continued to grow.
It has become one of the most trusted names for computer chips and that is why it is valued
at 37.2 billion today.
But the thing with Intel is that they also have an eye on the future.
Which is why they are looking to innovate continuously so that they remain relevant
even in the future when smart phones threaten to take over the computers!
8.
Samsung.
With a huge range of electronic products, it is pretty easy to spot a Samsung product
in almost every house.
From ACs, Fridge, TV to phones and tablets, Samsung is known for their quality products.
And they have also pushed the importance of interconnectivity of products to make smarter
homes.
Their smartphone market is also pretty huge and they are kind of the only real threat
to Apple's supremacy in that market.
Samsung's value is 39.6 billion today and we only expect this number to go up in the
coming years.
7.
McDonald's.
When it comes to food, there are really very few competitors to the burger.
And whenever you think of a burger, McDonald's will definitely pop up in your heads.
The big yellow M has become synonymous with burgers and they have also come up with newer
products that also take health into account like egg white delight and premium chicken
wraps.
So we can only expect its brand value of 42 billion to increase in the coming years.
But even if they didn't come up with the new products, we really do not expect kids
to go anywhere else as a Happy meal is kind of all they want every time!
6.
GE.
GE has been one of the most trusted names in appliances for a very long time and they
are easy to spot almost everywhere!
But they are also playing it very smart and have launched their "Brilliant Machines"
campaigns which basically banks on connecting their machines to enterprise software and
they have also invested a lot in this.
So the value of GE which is today at 46.9 billion is expected to go upwards on the backing
of this innovation!
5.
Microsoft.
From Windows to Office, Microsoft products have been extremely popular over the years.
And while the debate of a mac vs a windows is not really going to die down any time soon,
we do not expect the brand value of Microsoft to go down either.
It is today valued at 59.5 billion and they are also streamlining their products under
the one Microsoft label!
And they are also looking to enter the hardware business which means that they will kind of
be a one stop shop for computers in the future!
4.
IBM.
Consider this.
For 20 years straight, IBM has filed more patents than any other company!
That should tell you the kind of innovation they do, right?
And the result of this much innovations is that people are looking forward to products
and services from IBM and that has driven their value to 78.8 billion.
And they are not resting there for sure.
They have already targeted developing countries and have opened up 144 offices in these regions
to build a strong ground for their expansion!
3.
Coca Cola.
Considering that Coca Cola's secret formula is one of the most securely guarded secrets
in the world, it has to be one of the most profitable brands right?
And that is not at all far from the truth as the value of Coca Cola stands at a whopping
79.2 billion!
And what is one of the reasons behind their prolonged success is their great marketing
campaign.
Just imagine this, the way you think of Santa Claus in that big red costume is because of
a Coca Cola campaign!
And these brilliant marketing campaigns are the reason that it was actually the biggest
brand in the world for 13 years because well, technology was just more in demand!
But that does not take away from the fact that Coca Cola is one of the most popular
brands in the world.
2.
Google.
Google is one of the most used brands in the world.
Every time we are on the internet, which is like almost all the time, we end up using
a google product.
Their search engine is generally considered to be the best and with products like Youtube
and Android, there is no doubt that they are one of the most valuable brands with a net
worth of 93.3 billion dollars!
And what's more is that they are also looking to invest heavily in futuristic products and
have already come up with space age tech like google glass and the self driving car!
So it would not come as much of a surprise if google became the biggest brand in the
world in the coming years!
1.
Apple.
The tagline for the iPhone, "If you don't have an iphone, you don't have an iphone"
pretty much sums up the entire range of Apple products.
There is a fierce loyalty amongst the users of apple.
And truth be told, few brands have enabled so many people to do so many things so easily.
And they keep coming up with newer products and better products and their customers have
no hesitation in trading in the old products to upgrade to a newer one.
This kind of loyalty is hard to build without quality and that is exactly what Apple provides
– the best quality.
From smart phones to tablets to computers, apple is pretty much the most desirable brand
today.
And that is the reason behind its mind boggling worth of 98.3 billion dollars.
And expect this figure to cross the 100 mark pretty soon!
We have no doubt that all of us have used some or all of these brands at one time or
the other.
Do share your experiences with us in the comments below and let us know if you ever turned any
heads because of these brands.
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