Sarah: Hey, guys.
In this video, I'm going to be giving you the 10 things that you need to do before you
start dropshipping with AliExpress.
If you do these 10 things, then you will easily be able to overcome some of the common stumbling
blocks that I see new dropshippers face.
So to find out what these 10 things are and how to overcome them for yourself, keep watching
this video.
One, check shipping times before choosing which countries to ship to.
A big mistake that I see new dropshippers make is they see on AliExpress that items
ship worldwide, and so they're like, "Oh, yeah.
I'll put that item in my store, and I'll ship it out to a global audience."
Amazing, right?
What could possibly go wrong?
Well, I'll tell you what could go wrong.
When it comes to shipping, not all countries are equal.
For instance, shipping to the United States is really great, because they have a fantastic
[inaudible 00:00:49] shipping option.
For just an extra one to two dollars, you can get an item shipped out from China to
the USA, and it will take only 12 to 20 days.
On the other hand shipping from China to the UK is dreadful.
The best you'll usually find for low cost shipping options is an estimated delivery
time of 20 to 40 days.
That means that it can take over five weeks for an item to arrive in the UK.
So the much better option then when you're starting out is to check for different shipping
options that your supplier offers to different countries.
Make sure to only sell to countries where it will take no longer than four weeks for
an item to arrive.
Quite honestly, as a beginner, I'd try to focus on countries where it is more like two
to three weeks.
This way, you'll have far happier customers, which will make dropshipping a lot more fun.
You can leave the more challenging countries to when you've got more experience.
Two, create your own store.
Do not dropship on Amazon or eBay.
A lot of newbies want to start out by dropshipping products on eBay or Amazon, because it means
that they don't have to spend money setting up their own Shopify or WooCommerce store.
This is a terrible thing to do, because the competition is insanely fierce on those platforms
for AliExpress products, because the barrier to entry is so low.
In fact, probably the worst place to be selling them in on Amazon, because people aren't even
dropshipping them on there.
Instead, what they are doing is they are shipping them directly from the AliExpress supplier
to the Amazon FBA warehouse, and selling them at a loss.
Look at this, a staple product on the Wholesale Ted channel.
This self stirring mug, an AliExpress product, is currently selling on Amazon for $9.99,
and, again, it is being fulfilled by Amazon.
The current top AliExpress supplier is selling it for $6.47 including shipping to the USA.
Well, if you calculate their profit after the super high Amazon fees, you'll see that
they're actually making over a dollar loss per sale on this item.
Plus, customers on both of those platforms have extremely high expectations when it comes
to shipping times.
So you are going to risk them leaving negative reviews even if you were super upfront about
the shipping times.
On both of those platforms, negative reviews are the kiss of death.
If you sell in your own store, then unlike eBay and Amazon, your competitors can't come
and create a listing on it, and then get into a pricing war with you.
So don't even try dropshipping on eBay and Amazon.
Instead, dropship in your own store, and focus on driving your own traffic to it.
Three, protect yourself and set up a company.
A super common question that we get asked here at Wholesale Ted is whether you need
to set up an LLC, or in other words, a company when you're dropshipping.
The answer to that is no.
You don't need to.
You could start dropshipping right now.
You would be considered a sole proprietor, and there is no legal paperwork required to
become a sole proprietor.
It's just what you are by default if you don't form a partnership or a company.
But while it's not required, it is a good idea to do so, especially if you live in the
USA.
You see, if you don't set up an LLC, then there is no legal distinction between you
and your business.
So if you get super unlucky, and perhaps the self stirring mug that you were dropshipping
starts to explode and hurt people, well, you'll risk getting sued.
If that happens, you will wish that you had set up an LLC, because the fact then that
the company would be liable for the lawsuit and not you personally.
Another common question we get asked is if you're selling to customers in the USA, but
you live in another country, for example, Australia, should you set up your company
in Australia or in the USA?
The answer here is pretty simple.
Set up your company in your local country of residence not the USA.
Now, there will be fees for setting up a company.
Here in New Zealand, it's around $250 to set one up, so I understand that not everybody
watching this video is going to be able to do that, but if you can afford it, it's well
worth it.
Four, create happy customers by making shipping times very clear.
For fun I like to click on the ads that my competitors to dropshippers are showing me
in my Facebook feed to check to see if they are being very clear about their shipping
disclaimers on their product page.
I can tell you now that most are not.
So I will usually click onto the cart page to see if they've at least put a disclaimer
on there, but nope, nothing.
That is not okay.
It doesn't matter if you've got a shipping policy page somewhere on your website that
customers could find and read.
It is not okay.
As I've said before, don't be afraid to advertise that there's going to be a two to four week
shipping time period on your product page.
It's going to hurt conversions less than you might think.
If you are not upfront about it, then you are going to upset customers.
Not only will that stop them from buying from you again, but you're going to risk that they're
going to ask for refunds, do PayPal disputes, and chargebacks.
So don't try to hide it.
I recommend putting the disclaimer in your product page and bold it.
It's also a good practice to put it in your cart page, and to also include the disclaimer
in your confirmation email.
If you do this, then you're going to have happy customers who won't feel cheated and
ripped off.
Plus, there's another good bonus to having happy customers.
If your customers have a good buying experience from you, then you increase the chances that
they're going to come back and buy from you again.
So don't upset your customers.
Be very clear about shipping times.
Five, have a rock solid refund policy.
Here's a quick tip.
When you're setting up your refund policy page, make it very clear that you will only
give refunds for products that are faulty or broken.
Don't give refunds simply because people have changed their minds.
Now, in the USA, a lot of big retailers have very generous return policies, but as a small
retailer, you do not have to do this.
In fact, for smaller retailers, it is standard practice that the customer has to ship the
item back to you at their own expense before you will give them a refund.
It's something I talked about in my video, How to Not Lose Money When Dropshipping.
It was a bit controversial, and some people disagreed with this on an ethical level.
If you think it's too harsh, then you can set your own rules around this.
For example, requiring that the customer give you photographic proof that the item was broken
or faulty.
But no matter what you end up doing here, be sure to include a link for your refund
policy page in the footer of your website so that it is on every page in your website
so that customers have no excuse for not having seen it.
Six, keep customers happy with followup emails.
Now, the reason why most people are interested in collecting customers' emails is because
the fact that they want to send out newsletters promoting other products in their store so
that they will come back and spend more money.
You know what?
That is a fantastic thing to do, but it is not the only purpose to sending out emails.
What you should be doing is setting up a two to three week email sequence where customers
are getting support emails from you after the sale.
It's good practice to send out three to four emails during this period.
In these emails note the following things.
Firstly, remind them that when they purchased from you they agreed to the shipping times
of two to four weeks.
A really great excuse for this is saying that it's due to high demand.
Secondly, tell the customers that you care about them, and that if they are having any
problems, that they are free to email you.
Thirdly, in these emails, remind them that they can always track the orders online, and
include a link to a website that they can use to track their orders.
What these emails will do is they will encourage opening a dialogue between you and unhappy
customers, so that you can then go in and turn them into a happy customer.
Plus, of course, it will greatly improve the buying experience that they have with you,
which will mean that they will be more likely to come back and buy from you again in the
future.
Seven, run a like campaign to your Facebook fan page before testing products.
If you're running ads on Facebook, then it's a really good idea to run a simple three day
like campaign first.
Spending an extra $16, $20 will give your fan page more authority, which means that
people are more likely to trust you.
By increasing trust, you will have higher conversions, which means you will make more
money.
Eight, add 20 products to your store before testing products.
A really common mistake that I see dropshippers make is that they'll get really impatient,
and they'll add a handful of products to their store, and then start running tests.
Again, creating trust is very important when you're converting sales, and quite honestly,
a store with only a handful of products does not look very trustworthy at all.
Now, some customers won't bother flicking through your store.
Instead, they'll just by immediately on the product page, but some customers are going
to go through your store to check out and see if it's legitimate.
If they only see a few products, it makes you look unprofessional, and it almost makes
it look like your store's still in development.
Now, you don't have to add 20 exactly.
It isn't some magical number.
It's just a good number to aim for.
So don't jump ahead.
Add plenty of products to your store to that you will increase the trust between you and
potential customers so that they're more likely to click that add to cart button.
Nine, have either a credit card or money set aside to pay for the items that customers
buy.
Remember that when customers purchase items from you, you aren't going to instantly get
the money that they paid you.
PayPal will often hold this money for one to three weeks, and Stripe pays out weekly.
So if you've been relying upon this money to pay for the items that the customer has
purchased from you, you are sunk.
So make sure that you have either a credit card or a few hundred dollars on a debit card
set aside so that you can purchase the items that the customers have bought from you while
you're waiting for their money to clear.
Don't make the mistake that I see a lot of new dropshippers make where they spend all
of their startup money on setting up the store and marketing.
Make sure that you've got a plan on how you're going to be able to purchase the items that
the customers buy from you.
Ten, be prepared to spend money to make money.
Finally, before you get started, if you plan to take advantage of fast paid traffic in
the form of ads, then be prepared to spend money to make money.
Dropshipping is all about testing.
You add a bunch of products to your store.
You run ads for them.
You see which ads make you money, and which ones don't.
You then take the profitable ads and you scale them way up.
As we've discussed on this channel, oftentimes, the items that you think are going to be profitable
turn out the be flops.
Then the products that you least expect turn out to be huge winners that by themselves
earn you $10,000 a month.
People rarely admit this, but the truth is is that most people go into dropshipping with
the hope and almost expectation that the first product that they're going to advertise and
test is going to be a huge winner.
When it isn't, they get so disappointed that they declare that dropshipping doesn't work
and they give up, which is a real shame, because, hey, perhaps the next product that they had
been planning to test would have turned out to be a $10,000 a month product, but they
are never going to find out because they gave up too soon.
The people that succeed in this industry are the ones that don't see failed product tests
as a bad thing, and instead choose to embrace them.
They embrace them because of the fact that they know that each failed product test makes
them one step closer to finding their winning golden item.
Thanks for watching this video.
If you learned something, I'd love it if you could give this video a thumbs up, and subscribe
to Wholesale Ted for more honest videos about selling online.
When you subscribe, be sure to click that little notification bell next to the subscribe
button so that you don't miss out on any of the videos that we post.
Did you know that we have a premium video step by step video training course that teaches
you how to create a dropshipping store from start to finish?
It is called the Dropship Club, and it's perfect for beginners looking to get started.
To find out how to access it, simply click on the link that I've included in the video
description below.
Before you run away, I've got something else that I'd like to offer you.
Here at Wholesale Ted, we have a free ebook, How to Make $10,000 a Month Online With Dropshipping.
You'll find a link on how to download this free ebook in the video description below.
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