- Hey all, it's Brendon.
And right off the bat, you can tell this is
not the usual Brendon Show.
I happen to be filming this while I'm on the road
with this tiny camera because I thought I'd share something
that's really timely, real exciting,
something I'm deeply passionate about
and something I've been hugely challenged by
over these last three years.
And so I thought I'd do just a fun episode on the road.
You all are asking me all the time anyway like,
"What's it like when you're not in your big, fancy studio?"
I'm like, it's kinda like this, a hat, a t-shirt,
on the road, hustling, working, doing my dream.
You know, I'm here today, I actually start
a five day seminar tomorrow.
It's called Certified High Performance Coaching.
It's the hardest training program in the world to deliver
and that's not from my opinion.
It's five days from 9 a.m. to 7 p.m. and it's just me.
So, it's one of the longest single trainer-led programs
in the world.
It's brutal.
That's coming off of six weeks where I've been on the road,
where I did three other four-day events
and in that time, I also struggled because I had pneumonia
and I don't know if you've ever had that
but it is the worst.
I would take the flu for three months,
over two weeks of pneumonia.
I mean it was brutal but I'm okay.
And I'm heading this seminar
feeling better, feeling stronger.
In that same amount of time, I was
finally bringing a dream into fruition.
And in this episode, I wanna talk to you about that,
about the patience and the things that are necessary
and required for you to actually bring
a long-term goal into fruition.
Because I know how hard it is sometimes.
You know, you might be up late at night,
at your kitchen table with like one light bulb on,
working on your dream at night
and you work all late in the night
and then you gotta get up and then you go do
your regular day job or your regular efforts
or you know, go back to that other thing and you know that,
those hopes and dreams you have at night,
while you're creating and working on something,
you're hoping too that that sustains you
throughout the weeks, but a lot of people quit
on their dreams after a week of struggle,
or after two or three, four months,
they start saying," Uh, it's just a hobby.
"you know, no one really cares about this."
And they can't weather the storm of the difficult times.
They can't weather the storm of the doubts they have
of those days when they don't feel like creating,
or working on their goals or dreams
and eventually after a year or two, they give up.
And even though they never even put the thing out there.
They don't even know if it works.
They've been working on it but they just didn't believe
in it enough and in themselves and they quit
and I don't want that to be the case for you.
So, I'd like to share in this special episode
what's happening in real time
in my life, right now.
Many of you guys have been with us
and if you've been watching me on social media,
especially on Instagram, this last week
I launched something that was a huge dream of mine
and I wanna share that about you and tell you
maybe three things you could do to sustain in the journey.
If you didn't see it right here,
this is the big hot news for me right now.
It's The High Performance Planner.
I don't know if you guys can see that
because I don't have a back light here but
this High Performance Planner
and I'm super pumped about this.
I spent three years trying to build the world's best,
sort of, two in one day planner and productivity journal,
so that I can explain to people like,
how I do all this.
You know I had the benefit of conducting
the world's largest study of high performers
that's ever been done and I had all this insight about
what they do in their morning routines and
the questions they asked themselves in the morning
and how they prioritize their day and
how they reviewed the day and what score cards they used
to stay on track during the day, during the week,
during the month, in the year.
And I had all that information and it didn't land
in my last book as much as it I really wanted it to
but I also wanted to create a tool for people,
where you could do what I do.
I mean, every morning, I use a High Performance Planner,
and have for three years by the way,
so this is not like, something surprising pitch for anybody,
who've been following me, but this has been like,
my project on the kitchen table,
literally working on it every night to perfect it,
and what it has, is it's got like these
different sections.
It's got like, your morning mindset.
It's got like, your day agenda.
It's got your evening review and then a habit score card
that's been directly co-related with long-term success,
meaning, we know that if you measure yourself and improve
in these six habits in this planner,
that you will improve your productivity
and your long-term success in high performance.
We can measure it, but then I did things like,
in your weeks, right, every single week I have you
review your learnings, review your whole life.
So we have this whole life assessment
that you start at the very beginning.
You give yourself scores on that
and then you score off your habits.
That happens every week and every month we have more
assessments in here and it's just awesome.
So if you haven't seen it, just got to
highperformanceplanner.com or click the link
in this post somewhere.
highperformanceplanner.com
It's launching this week,
that's why I'm doing this video on the road for you
cause it's literally this week
and if you don't get it right now,
I can't guarantee you'll get it by Christmas
because it will sell out.
We debuted it on Amazon on Thursday
and it was an immediate what, top 20 bestseller.
As I'm filming this right today, it's number nine
out of like, all best-selling books on Amazon.
So, it had a big four or five days.
That's why I hadn't gotten to shoot this video for you,
cause I've just been on you know, social media.
It's been crazy.
But I wanted to use it as a lesson point too
because creating this thing was a three year effort
and how many people will work diligently
on something for three years?
Not many, and so, that's why I wanna share some insights
that I learned along the way.
The first lesson today, about having patience for your dream
is you have to work on it every single day
for at least 30 minutes, or don't fool yourself
that it's gonna happen.
You know, we all hope that one day we'll get a bunch of
free weekends, or a month off or three months off
and that's when we'll finally start working
towards our thing.
You gotta do it everyday.
Whether that means you research everyday,
you read every day, you study every day,
you take a course every day or you actually create
everything on that thing every day, you just work at it.
Book authors, they write every day.
Not all of them, but a lot of the greats,
wrote every day and it's just forcing ourselves
to really be in the game.
Now not everyone writes everyday,
not everyone needs to create everyday.
Some people can just have a marvelous 18 days
and they've written the greatest book of all time
but that rarely happens.
It rarely happens and those folks tend to be
like masters or savants or geniuses.
Regular folks, myself included, I got to work
everyday toward those dreams.
Everyday I honed in something about this
and if you didn't know something about me,
I do everything in this business.
I'm shooting this video right now,
but I picked the materials for this thing.
I chose the fonts, I designed all the pages,
I mean, I wrote the back, cover, the front cover.
The inside stuff is like I do the projects of my dreams
and that's what keeps me creatively fired up and engaged,
you know, so it took everyday almost for three years.
I was either picking materials, changing the setup,
testing it out, working on it, printing out the pages,
doing the weekly, the monthly, the yearly,
trying to figure out what assessments went in it,
what trainings went in it.
I decided ultimately to pull out all the fancy quotes,
get rid of all the empty pages and make this
a work course of a planner.
This is something that achievers will use.
It's not like a gratitude journal where you just like,
"Oh, cute quote. I'll guess I'll write it was great today."
and nothing with that, guys,
but I think you've had enough of those.
I wanted to create a strategic thinking person's planner,
something that you could do every single day
to be on your A game, something you do every single day,
that would force you to approach the day more strategically,
that would force you at the end of the day, to really
look back at the day and discover the gems,
discover the things that you not just appreciated,
but things that you learn about yourself,
about other people, about your mission,
that force you to score yourself everyday,
in the habits that we know scientifically lead to
long-term success.
That was a ton of work to decide what goes in what doesn't.
And there were plenty of days I was like,
ah, this doesn't work or ah, this day
I don't like this format, this design.
but I just kept tweaking and tweaking
and tweaking and tweaking.
Then I'd learn more about the morning routines
or the habits of the successful mindsets of people
and I made sure I was getting that in.
Then what I'd do, I gave the sheets.
I printed out the sheets and sent it out to my best clients
and some major influencers and celebrities
and huge entrepreneurs all around the world.
I said, "Check, would you fill this, like,
"do this for a week or two. Tell me what you thought
"about the process."
So, I created Beta groups and these people would
fill it out, they'd do it for a couple of weeks
and they sent it back.
I'd make them take an assessment like a,
professional academic validated assessment to see,
did their productivity actually improve?
Thank God it did.
And so, that all led to this.
It took three years and it's not just cause it took this
and many of you've seen, if you saw on social media,
it's because we also launched this and this
and a full year planner pack.
So, if you're like, "Brendon, how can it take so long?"
Well there's like eight different skews here, right?
We've got a full year pack cause each of these planners
is 60 days of sort of, strategic thinking in your life,
day by day by day, every day there's something in here
and I didn't want it to get too thick,
that didn't just slide into your laptop bag
really comfortably.
I also made it large enough that you could actually
write about your life.
I know those little dime size journals are really cute
but I wanted you to work for your life
cause I've worked with high performance,
I've noticed like, the one's who've really crushed it,
they really think about life.
It's hard.
You're gonna fill out some of the questions in here and
be like, "Brendon, those questions are hard. I don't know
the answer right off the bat."
I'm like, great, because listen if it doesn't
challenge you, it doesn't change you.
So, I really wanted to go for it.
So that's why there's so many different colors
and stuff like that.
It just took a long time.
Every single day, here's what we learn about high performers
in general, those who achieve the longest term of success,
in whatever their field is, they tend to spend about
60% of their week on what we call, needle moving activities.
These are activities that we can see or measure
that were the major activities that led to their wealth,
their growth or their success.
60% of their week.
Now the good news is that means they don't have to spend
every single like hour of every single day.
I mean, that other 40% sometimes that's admnistration.
Sometimes that's you know, email, text or you know,
talking to people, management, delegation,
like all the stuff of life.
But 60% of the time of their week, they were dialed in
in the major needle-moving activity.
So when I ask you for 30 minutes of your day, man,
that's bare minimum, that's bare minimum.
The highest performing, meaning the most successful
in any field of the world, spend 60% of the week
on the needle moving activities that make them successful.
Now I know that might be different for you
because maybe during the day you're working on
you know, needle moving projects at work and then at night,
you're working on that separate hobby,
that separate dream and that's where your 30 minutes happens
or maybe you get up 30 minutes early and you work
on that dream but every day, you need at least 30 minutes
and if you need long-term success on whatever project
or dream that you're after, you need about 60% of your week
dedicated towards that.
That's my first idea.
Number two, the most important thing.
I know this sounds so so silly, but common sense is
not always common practice and that's why so many
potentially great people fail
to ever achieve their potential
and that's this, listen, you have to get your
visualization game down.
Visualization, that means, listen, when I wake up,
when I got a dream, I wake up in the morning,
and before I get out of bed, I close eyes.
I just see it happening a little bit and I lay in bed
and I let my mind, my body stir up a little bit
of excitement or sometimes even anxiety
about seeing the actual thing that I want, happen.
That was me at one point of my life,
seeing myself on stages, speaking and training people.
One part of my life it was, seeing my book come out
and seeing it on the New York Times bestseller list,
or seeing it on the Amazon bestseller list.
It was sometimes seeing myself coaching major celebrities
or sitting side by side with an Oprah Winfrey or
Tony Robbins or Larry King, all of which
I've been able to do.
It was because I visualized what I really want to be.
Here's the thing, it's not just visualization.
That's like, the first part.
It's also affect.
We talk about high performance and in psychology
about this thing called affect, which is
basically, feelings and emotions.
I want you to allow yourself to literally
not just kin of, casually see it.
Like, put yourself there and feel it and sense it
and see it and feel it and drink it in
like really take in the ambience, the circumstance,
like really visualize and feel what you are seeing.
That's so key.
I mean, as silly as this is, I literally would lay there
and I'm like, okay, if I fill out the ideal thing
in the morning, what questions would I ask.
I just start literally seeing myself at my desk,
in the morning, filling out the high performance planner,
thinking about other people world-wide filling it out
the same time as me and knowing that I've got this tribe
of people on this path, of trying to be their best
with me, and imagining people coming at me and goes,
"Oh my gosh, Brendon, you completely changed my morning.
"You completely changed my weekly routine.
"You completely changed my life.
"I'd never tracked my habits before.
"I'd never assessed my balance every single week
"between family, friends, work, finances, adventure,
"learning, etc."
Every tool that we put in here, I could see someone come up
saying," Brendon, I really appreciate that part."
and I literally just thought about it,
because I wanted it to feel like, you know,
I was excited for the project, otherwise look how easy it is
to diminish anything in our lives.
It's just a book, it's just a planner, it's just a video,
it's just a cosmetic line, it's just a beauty thing,
it's just a that.
Like, we all diminish our dreams.
We make excuses and we make our dreams like eh,
we throw it away because we're scared to feel it.
You know what I'm saying?
It's easy to just throw it away, eh, it's no big deal,
avoid it, no problem and we mess up.
I want you to feel it.
Stop detaching from your dreams.
Stop avoiding that anxious scary feeling of,
thinking how hard it's gonna be
and thinking how great it's gonna be
cause most people just, they don't even think about it
cause it causes too much nerves.
I'm like, dance in those nerves a little bit.
Let them come up for you, cause that's fuel, man.
That's fuel.
It's like Les Brown taught us, you got to be hungry.
You're never gonna be hungry if you don't visualize
and see it, feel it, and want it.
That's the big number two.
I'd say number three, is realize whatever dream
you're gonna have, you have to perfect it in motion.
You can't be a perfectionist, like,
I could've gone another two years working on this
and validate with 12 other academic teams
and I could've gone out and built four apps for it
and you know, online things.
I could've kept this dream, kind of, in work,
in process forever, but listen,
a real perfectionist realizes
the real root definition of perfectionism is to perfect.
And you cannot perfect something until you have
released something, so sometimes, you got to set a deadline
for your dream and you got to go.
Why am I filming this?
Why you're like," Brendon, I've never seen you
"in a hat before, or a shirt."
I'm like, but watch my social media, please
on Instagram especially, but the reality is,
I don't have any choice.
I set a deadline for this thing.
We were gonna go, so this last Thursday
when I announced it, we were not ready.
My team wasn't ready, the world wasn't ready.
I didn't have any time because I had pneumonia
and I was knocked down on my feet.
I was out of it.
It didn't matter, we were launching.
Here we go, let's rock.
And it kicked my butt, but I'm glad I did it,
because as you release something you start getting feedback.
And I started getting feedback.
Let me give you an example.
This one, I don't know, the color in this room is terrible,
so I apologize for that.
This is the yellow High Performance Planner.
This is the one I thought would fly off the shelves.
Talking with friends, had given some idea.
I thought it was going to be the yellow one
which was going to be bam right.
If it wasn't that one, I thought it'd maybe be like,
the cool orange, let's see it.
I don't know if you can see all these.
Like there's a cool orange color in here.
There's green, there's blue, there's yellow, there's red.
This is the full year planner pack.
So if you do look up on this on Amazon by the way,
you can type in full year planner pack
get this beast mailed to you and this will
last you all of 2019.
It's super awesome.
Anyway, I learned, like this, not the most popular at all,
least popular.
So why is that important?
Sometimes, putting things out there is the only way you
actually get closer to perfecting your dreams, right.
I put it out there, I launched it.
It's available for pre-order right now
in the United States, Australia, Canada and the UK, okay.
So, if you're in any of those countries, you need
to order it now, especially if you want it by Christmas,
because this thing is selling out like crazy.
But also, I learned that this one,
is gonna be one of the big ones.
It's basically these two, it's the black and the red, okay.
Notice when you take off the wrap, this is
what it looks like, because I wanted to be under-stated.
You know, I hate when you get those journals
and they're super fancy and florally and everything
and I was like, that was like, you know what,
I'm an under-stated simple guy, strip it all down.
What's magic is what's inside.
On the out, it feels beautiful,
it feels like a moleskin journal.
But I wanted it to be very simple, so and everyone's like,
"Hey, what's that thing?"
I just wanted you to, kind of, learn to play your A game
and no one knows what your secret weapon is, right.
It will turn out, your greatest secret weapon
and your productivity of all of your whole life,
will be this thing, I promise it.
But I wanted it to be under-stated.
Well, I learned this one's a blockbuster.
This one debuted in the top 20 on Amazon
and I have no idea where it is when you guys
are watching this video but for five days,
it held that spot in the top 20, so I'm soaked about that.
If it held it for one day, it's a planner.
Like, I had no idea it would crush it like that.
So, thank you all for supporting me
but I hope you hear the message here.
You have to work on your dreams everyday,
you have to visualize it and see it and feel it
to work through all those times when you wanna quit
or you don't think it's important enough
because it would be easy for me with you know,
I have four multi-million dollar businesses.
I have millions of fans that I've got to talk to.
You know, our video is on, just on YouTube they've been
viewed like, 17 million times and it's just me teaching.
I'm not even funny, right, I'm not an entertaining person.
So, it's pretty amazing that my teaching and my training
has gone that far but I share all this with you on the road,
kind of on the fly, because this has come out
and it's been a labor of love and I love that
and I wanna see you have your labor of love
come into fruition.
I wanna see you have your dreams come true.
I wanna see you create things but release things
and then perfect it like I learned now.
It's like, oh God, this one's gonna be the big one.
Great, we'll do a re-design, we'll re-launch
with different colors, schemes and everything else
and oh wait, this country orders this many
and this country orders that many
and these people from this state, oh god.
This ad works, this one doesn't, okay great.
This promotion, this email, great.
You're always gonna be learning.
Don't give up on your dreams just cause the first time
you launched it, it didn't go as big as you want.
I've had books that came out, that weren't
New York Times Bestsellers right off the bat.
It came out, didn't do that well.
I'm like, crap, so I had to learn and work and work
and massage the marketing and do different videos
and test it and shoot it in different ways,
explain it in different ways and then bam,
it is in New York Times.
It doesn't have to crush it.
Sometimes you release a dream and you don't believe in it
because it only gets a hundred likes at first
or a thousand people comment on it over a period of years
and a hundred of them were your mom.
(laughs)
You know, it's like, it can feel so disheartening
but I'm like, listen, if it's still in your dreams,
if it's still in your heart, if you still lay in bed
and you dream about it, you think about it
and you really generally feel it then that dream was sown
in your heart for a reason.
That dream was given to you to protect.
That dream was given to you to create.
That dream was given to you to fulfill,
so my friends, believe in yourself, believe in your dreams,
put your dreams out there, do the hard work,
because you deserve to see them out in the real world,
but you won't if you don't start working at them
every single day.
Patience comes from, I know that this is what happens.
Patience comes from saying, okay,
I'm going to work diligently everyday.
I'm going to allow myself to feel.
I'm not going to avoid those feelings,
I'm going to let them come in.
I'm going to work at this thing diligently.
I will test it, I will put it out there,
I will make it better but I will not give up on my dream
cause that dream, I own that dream.
It's your responsibility to make your dreams
come true, my friends.
I know you can do it.
Remember, you're stronger than you think
and the future holds good things for you.
(happy music)
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