A very good day ladies and gentlemen my name is Callum from DX Commander by the
way these little guy points for the DX commander expedition make rather
excellent coasters okay so a very good day by the way I wanted to talk about
the YouTube algorithm and why creators feel that they want to create more so
when you start creating on YouTube I mean nothing really happens for a start
your content is pretty crappy it just is you know and then you get a bit
better and then you might get some positive comments and oh that was
interesting what you said because the content itself was quite good it's just
the production was crap okay and that's what happened with me to start with I
didn't have a camera what I used to do is record my screen and show people
things and in fact I used to use where is it
it was the Heil goldline mic on the studio setting but listening back the bandwidth
was a bit crappy and those videos still exist and I still get comments on them
and for ten years my channel went from zero to 300 subscribers okay and then I
sort of formally launched the DX Commander all band vertical and then I thought what
I do because I had one nice camera I think that one there which is a very
nice camera it's the Canon 5d Mark 3 and this lens
which is a couple of thousand quid together we had it for a project at work
and I had a couple of other lenses as well but I realized that the audio was a
bit crud so I bought a decent microphone one
of these clip on so my early ones quite often I started using the clip-on but
with then I found out that with the little dead kitten - they call it that
bit - the fluffy thing you put over the top to stop the wind with dulling my
voice and so on and I was using moviemaker
you know the thing that just comes with Windows anyway it's got a long story
short I thought I just up my production a bit better and I bought the 60d which
is over there and I'm not plugged in I didn't have all the focus this has
autofocus and ok which is really cool and and then I invested in Adobe
Premiere I was terrified of course cuz then I had to learn how it all worked
but then very quickly we went from you know three four five six seven eight
nine and then got to a thousand which I thought was amazing like a small village
thousand people had subscribed to my banana content all about technical
baloney and ham radio and microphones and stuff and aerials I'm sure I used it
as part of my sales tool you know to get DX Commander launched but then you start
getting emails from YouTube congratulating you and reminding you to
keep your schedule up in not so many words and then there's all these tools
out there to measure yourself against and then a post oh you know one video my
get 10,000 views and you log into creator studio the backend of YouTube
congratulations you want to tell people about this you know share this with me
it's got funny really and I got certainly six months ago I was
in a whirlwind of creating content you know how to schedule stuff and I still
take do I have 100 well.. I keep 10 to 20 videos in.. in I've got to
do you know to keep the world out people get you guys happy as well because now
cards you know you can say four weeks time we'll hit 10,000 subscribers which
is to be honest pretty bloody scary for me I mean I don't get 10,000 views on
every video to thank goodness I get about 2,000 where between 2,000 and
4,000 although it depends how many people
share.. I try actually not to be contentious on
this channel I try and actually be factual I did half wide load of people
up with this Zelo PTT voice-over-ip app thing as a few of them I had to mute
them in the end they would go away that was the highest shared video it was a
lot of people who were sorry I'm telling me basically disagreeing with me and
telling me that this voice-over-ip Zelo PTT apps whatever you wanna call it was
ham radio and how you know it encourages people to get into ham radio yeah well
so does the email so does YouTube so does a club.. it's not the be-all and
end-all and I did make it absolutely clear and said that it's "probably great"
okay that's fine it's just not science as difference between technical signs I
remember my mother of my mother bless her when she was still alive
I taught how to program the VCR now if you're under at 36 years old
you won't know where that is but that was a technical challenge wasn't science
er anyway I'm just talking about this YouTube schedule and I was doing on
average 3 between 3 & 4 videos a week for a year that's quite incredible so I
certainly did 200 videos last year and then I did one every day from the 22nd
before Christmas Day er.. 22nd of December through to about the 2nd
..one guy I thought I was just creating content for the hell of it - I was
down the workshop it's that one where I just had a bit of a rant and that talk
about my school report but I was making stuff I was plumbing in what was it now
the ladder-line though one wasn't it anyway whatever so now that we're about to
reach 10,000 because I had this little goal in my mind wouldn't 10,000 and
a stop I'm not gonna stop you know I actually enjoy the whole YouTube process
the .. it's technical not science the technical challenge of making a video
good enough for publication - I find very interesting
because after I've gone through the grind of recording it which I don't
particularly like doing I much prefer editing it - topping and
tailing - it chopping out all the ers and umms and the bananas and creating
something that will last you see and but I was getting a little bit like you know
am I gonna keep doing this hammer idea thing ever you know twice three four
times a week no I'm not what I'm gonna do because I've kind of missed my drums
the last twelve months and it's been creeping into the channel and our
thoughts myself well can I do a bit of drums and ham radio or the same channel
now to be honest that's very confusing some of you might like that but if
you're a drummer a gentler content you're gonna go what the hell is this
going on right if you're a ham radio guy you definitely but maybe you might want
some drumming I don't know but let's face it it's not a drumming channel okay
and I said I was thinking of starting this other channel I did I did some test
videos which some of the hilarious stories I mean almost unpublishable
about mine I use and as I was a young businessman and one that the hills I did
some of the crooked stuff I got odds wasn't really crooked but you know and
some of the really embarrassing things if I tell the story to you and you're in
the room I can guarantee it's hilarious I'll get a love when I try and be you
know I'm in this sealed room here trying to tell you that story er I don't even
have your eyebrows lifting up which makes me respond I got the body language
and a comedian if you like responds in a comedy club because he's got the
laughter or the the backlash of the other people in the room I didn't have
that he won't work I can't tell stories to make your eyebrows you know explode
in here now sometimes funny things come out but it's not intentional
so I've been that idea unless I can get someone who's never heard my stories
before to sit there and I could tell them and then it would be funny but can
I make a whole channel out of that no that's ridiculous
but I really enjoy my drumming as you know and so I created this drumming
channel and I've got two three videos up there now which I've reviewed this
morning and I've decided to scrap it all and start again because I'm going to
well I'll put a stock of like five videos in they've got to be quite good
you know like stick perfect for my first five and then I can chat to my drummer
audience and wouldn't be fun to grow that's ten thousand now then then I
start falling right into the YouTube trap this is way I could maybe get a
hundred thousand subscriber channel now that's a big tick of the box you get a
hundred thousand subscribers they send you a little plaque yeah it's really cool
and it's about the only thing I can't buy - I've bought Porsche Porsche 911
sports cars I've I've had an amazing life their own I've got a run out of how
many businesses I've started a three of them are still going very successfully
but there's something you can't buy which is a silver play button from
YouTube I mean I could have one made but you know it's not the same so but I love
my ham radio okay don't get me wrong but the audience is extremely small for the
amount of effort I put in so we'll have this drumming Channel and if you want to
come along on that ride with me then that's fine
you publicize it here but the are not comfortable with the quality yet and
exactly I'm not comfortable with how much drumming and how much talking this
should be here we are but I can do all my headphone reviews again but this time
from a drummers perspective things like that so there we are
there I've said it so I'm gonna reduce the amount of DX
Commander output to maybe every Friday night something like that the 500 poles
cuz I've been out of stock since December haven't I
so I've got people asking to place backorders - I'm not taking any money people going oh can
I backorder no you can't i'll just announce it and you can order and the
whole DX Commander concept's great just spoke to a guy called Mike this
morning he's had it up at his back yard garden whatever for six months now he's
made a couple of improvements really nothing particular he's just come up
with some ideas and it works for him it's fundamentally exactly the same
aerials I shit it was just a way of stopping the bass moving around cuz he's
got it on a chamois leather with some sand on the base that was all so it was
Wiggly wobbling in the wind he's had it storms thick and thin so that's great
I've had some lovely eHam review so the old dears come all of these fun fact
I've got nose dog I could launch the expedition model but the grounds frozen
solid at the moment I can't even get the guy steaks in the man from Canada if you
remember he's bought DX commander classy he wants it all built you spend a lot of
money six hundred and fifty pounds it's all done I can't test it as part of my
deal is I've gotta test it but I just I mean it's three inches just snowing
outside at the moment so there we are five hundred poles arrived redo the
workshop a bit so my Fridays are more productive because it's a complete tip
at the moment Stuart's gonna have to have his circular saw back because I'm
just not gonna have the room for it the roof next door there on the farm they
took it all off if put a new roof on they need to get into my workshop
apparently next Wednesday to do something something about the mezzanine
floor next door they're gonna drop a leg it's just the way the building is they
just couldn't drop it inside and he said is that all right and I said that's fine
and I've got the two bars that stick out with my two meter pole the moment I
always felt we're never far apart so go down this morning they cut
it off and weld it shows about by feet doubt so I having a T and K bracket five
feet apart they were like three for your part before I just saw one day they're
gonna rip off finally and there we are and then unbelievably next Sunday I on
the 10th of February I am 60 years old 60 I feel like I've had about three
lives it's been amazing it's fantastic ride best best life I've had so
apparently I got some new toys coming one of them is say another HDMI to USB
capture card so when our live streams said are using this little thing here we
can use the big camera which is nice and that's it for those of you interested I
own my other two companies are an IT recruitment business which is absolutely
stormy at the moment I've got some amazing people who work for the business
Wendy and I are in every day Monday to Thursday and they're very responsive to
us and we've got to write it all up but we've promised them some ownership so
that I can spend less time there and gradually sell the company to the team
you see so that's what we're gonna do and then James and I run Berkeley James
Dok ruk which is a web business you see now that's fairly quiet that pulls off
maybe three or four quite big deals a year we used to do sort of five hundred
thousand pound websites we don't do that anymore and two and a half three
thousand for a basic web site because that's what it costs weirdly enough for
all the meetings at the time and effort it's not the technical it's the it's
what's in here that you're buying know what I can do so that story of a man he
was big shit big expensive shit they couldn't could get the engine started or
something but old Tommy up the road he used to work on this engine and they
in down and he came out he said what's the problem and he looked round the
engine and he got a hammer and he tapped it in a certain place and it all worked
and sent the bill down it was like twenty thousand dollars or something
said oh my god you're only here for ten minutes he said yeah that's 20 years of
experience of course it's not a real story it's just for fun but it's ER
it's proves the point what are you buying you know a bit of a rant today
was a great movie or Lewis rossmann he repairs Apple Macs and stuff on YouTube
and it was the other guy I saw SuperSpeed a Robbie's it he was sat down
I watched him yesterday in fact I didn't have my headphones to him aside to read
it on the subtitles talking about why people go to school why they go to
college why they get a university why they when they come out of university
five years later with 30 40 50 thousand quids worth of debt they're really angry
cuz nobody wants to give them a job because they got no experience and
they're fundamentally assholes or American and they would say assholes and
they're angry because I thought I was buying into you know if I went to school
and I started now I got my grades I would just automatically end up on the
gravy train and I just I'll put a link to the film actually it's really it's
how I feel there's a lot of kids around here that want to be employed by me
they're having a bloomin clue and I wouldn't employ them to matter how
bright they are yet the last two best guys I've had didn't have any
qualifications one dug holes basically in a building company and then worked in
a shop and the other guy is just the extremely polite be extremely motivated
individual I don't need doctors and engineers to do the job sorry I have
done for me I wanted to be respectful I wanted to be able to shake somebody's
hand properly I want to be able to attend a meeting and turn up on time
that is a good human being not a guy with a first class honours degree in
bullshit my name is Callum from DX Commander have a jolly good day thanks
for tuning and if you like my stuff don't forget to hit the subscribe button
because I'll come up with some more real normal technical things
- and if I've made a complete balls-up of this one by all means give me a
thumbs down otherwise give me a thumbs up either way doesn't matter because
thumbs up or the thumbs down all goes to the algorithm in the Big Brother in the sky
a very good day!
[music sting]
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